IFTTT Due Diligence

Run due diligence on IFTTT: check compliance and get alerts when suppliers change.

United States · ifttt.com · 17 vendors

IFTTT is a connectivity and automation platform that allows users to create automated workflows, called Applets, between various apps, devices, and services. It operates on the principle of "If This, Then That" to trigger actions across different digital platforms and smart home devices.

Resilience scores

Technology vendors

Services catalogue

2 services in catalogue across 2 categories; runs on 17 sub-vendors.

Insights

Last updated 2026-08-11 · revision 2

17 direct vendors, 200 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

6 in-scope frameworks identified; showing 3.

CPRA — Evidence found

Evidence: https://ifttt.com/privacy

COPPA — Evidence found

Evidence: https://ifttt.com/privacy, https://ifttt.com/terms

SOC 2 (source) — No public evidence

Evidence: https://ifttt.com/privacy, https://ifttt.com/plans

Financials

Three-year financials

Financial Resilience Score: 5/10

IFTTT Inc. is a privately held US company that does not file with the SEC and does not publish audited financial statements, making direct assessment of financial resilience difficult. The company has raised approximately US$63M in venture funding across seed, Series A (2012, ~$7M from Andreessen Horowitz), Series B (2014, ~$30M from Norwest), and Series C (2018, ~$24M from IBM Ventures and Salesforce Ventures). No fresh capital raise has been publicly disclosed since 2018, which could indicate either self-sustaining cash flow or constrained investment capacity. Strengths include a large established user base (10M+ app downloads across 190+ countries), a diversified catalog of 1,000+ integrated services creating network effects, dual revenue streams from consumer subscriptions (IFTTT Pro/Pro+) and B2B partner integrations, and timely positioning in the AI-agent ecosystem via the new IFTTT MCP product. The capital-efficient SaaS model provides low marginal costs. However, IFTTT faces significant competitive pressure from better-funded automation platforms like Zapier, Make, Microsoft Power Automate, n8n, Workato, and Pipedream. The business is highly dependent on third-party API access (as demonstrated by Twitter/X API pricing changes in 2023 disrupting integrations), and consumer freemium monetization has historically been challenging. Given the lack of disclosure and competitive pressures, a mid-range resilience score is warranted.

Key strengths: 10M+ mobile downloads and users in 190+ countries, 1,000+ integrated services creating network effects, Dual revenue streams: consumer subscriptions and B2B partner integrations, Approximately US$63M total venture funding raised to date, Timely AI-agent positioning via IFTTT MCP product, Capital-efficient SaaS business model

Risk factors: Intense competition from Zapier, Make, Microsoft Power Automate, n8n, Workato, and Pipedream, Heavy dependency on third-party APIs (e.g., Twitter/X API pricing changes in 2023), Difficulty monetizing freemium consumer users, No publicly disclosed capital raise since 2018, Opacity as a private company limits creditor/counterparty visibility, Platform risk from API access changes by Google, Meta, X, Amazon, etc.

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