InMobile Due Diligence

Run due diligence on InMobile: check compliance and get alerts when suppliers or ownership change.

Denmark · owned by Guldager Holding ApS (Denmark) · www.inmobile.com · 10 vendors

INMOBILE ApS provides a user-friendly communication platform that enables businesses to send messages via SMS, RCS, and email. The platform supports marketing campaigns, service notifications, and automated system messages, offering integration through its API.

Resilience scores

Technology vendors

Services catalogue

8 services in catalogue across 3 categories; runs on 10 sub-vendors.

Insights

Last updated 2026-09-13 · revision 7

10 direct vendors, 143 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

7 in-scope frameworks identified; showing 3.

ISO 27001 (source) — No public evidence

Evidence: https://www.inmobile.com/en/data-security-compliance, https://www.inmobile.com/datasikkerhed-compliance

NIS2 (source) — No public evidence

Evidence: https://www.inmobile.com/om-os, https://www.inmobile.com/en/about, https://www.inmobile.com/en/data-security-compliance

SOC 2 (source) — No public evidence

Evidence: https://www.inmobile.com/en/data-security-compliance, https://www.inmobile.com/datasikkerhed-compliance

Financials

Three-year financials

Financial Resilience Score: 7/10

inMobile ApS demonstrates qualitative hallmarks of a resilient, mature business: 17+ years of continuous operation since its 2008 founding, sustained founder leadership, and a recurring/usage-based CPaaS revenue model that typically produces sticky, high-visibility revenue. The company's direct carrier interconnects with all major Danish operators (3, Telenor, Nuuday, Norlys), deep API integrations with customer CRM/e-commerce systems (Shopify, Magento, Klaviyo, HubSpot, ActiveCampaign), and strong compliance posture (ISAE 3000 by Deloitte, GDPR, EU-only hosting) create meaningful switching costs and moats in the Danish market. The longevity as a bootstrapped, owner-managed Danish ApS strongly suggests sustained profitability. However, resilience is constrained by scale and concentration risks. As a small private ApS, inMobile has limited external capital and self-financed growth, capping expansion speed relative to venture-backed peers like Twilio, Sinch, LINK Mobility, and Message. Revenue is concentrated in Denmark/Nordics, and the wholesale SMS market faces ongoing margin pressure from European A2P termination rate changes and anti-fraud rules. Competitive pressure from larger, better-capitalized rivals and the technology transition from SMS to RCS and OTT channels (WhatsApp Business, which inMobile does not offer) add strategic risk. Key-person dependence on founder/CEO Søren Guldager is also notable. Concrete financial figures (revenue, EBIT, equity) were not retrievable and would be needed for a definitive quantitative resilience assessment.

Key strengths: 17+ year operating history since 2008 with continuous founder leadership, Recurring/usage-based CPaaS revenue model with high customer stickiness, Direct carrier interconnects with all major Danish operators (3, Telenor, Nuuday, Norlys), Deep API integrations with CRM and e-commerce platforms create switching costs, Strong compliance credentials (ISAE 3000 by Deloitte, GDPR, EU-only hosting), 99.998% uptime over last 12 months, Handles 300+ million SMS annually, Product expansion into RCS and transactional email broadens ARPU

Risk factors: Small private ApS with limited external capital and self-financed growth, Revenue concentration in Denmark/Nordics region, Wholesale SMS margin pressure from European A2P termination rate changes, Competitive pressure from larger players (Twilio, Sinch, LINK Mobility, Message, GatewayAPI, Vonage), Technology transition risk from SMS to RCS and OTT channels like WhatsApp Business (not offered), Key-person risk concentrated in founder/CEO Søren Guldager, Limited financial disclosure typical of Danish ApS accounting class B

Revenue by geography

Revenue by product/service

Workforce by country

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