InnoCraft Due Diligence
Run due diligence on InnoCraft: check compliance and get alerts when suppliers change.
New Zealand · innocraft.com · 26 vendors
InnoCraft Ltd is the creator and maker of Matomo, an open-source web analytics platform. The company provides Matomo Analytics support plans, a cloud-hosted managed service, and premium features to help businesses with their digital analytics needs.
Resilience scores
- Digital Sovereignty: 0
- Digital Resilience: 9
- Financial Resilience: 6
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Services catalogue
1 service in catalogue across 1 category; runs on 26 sub-vendors.
- Matomo Analytics
Insights
Last updated 2026-07-30 · revision 3
26 direct vendors, 226 subvendors
Direct vendors by controlling owner country (sample)
- Sweden: 1
- Czech Republic: 1
- Poland: 2
Subvendors by controlling owner country (sample)
- Germany: 7
- Portugal: 2
- Italy: 1
Compliance
8 in-scope frameworks identified; showing 3.
CPRA — No public evidence
Evidence: https://matomo.org/matomo-cloud-privacy-policy/, https://matomo.org/faq/new-to-piwik/who-is-innocraft/
New Zealand Privacy Act 2020 — Evidence found
Evidence: https://matomo.org/matomo-cloud-privacy-policy/, https://www.privacy.org.nz/about-us/contact/, https://matomo.org/faq/new-to-piwik/who-is-innocraft/
ISO 27001 (source) — No public evidence
Evidence: https://trust.matomo.org/, https://matomo.org/matomo-cloud-dpa/, https://matomo.org/security/
Financials
Three-year financials
- null:
- null:
- null:
Financial Resilience Score: 6/10
InnoCraft Ltd is a privately held, founder-led New Zealand SaaS company that operates as the commercial arm behind Matomo Analytics. The business model benefits from recurring SaaS subscription revenue via Matomo Cloud, annual on-premise support contracts, and premium plugin sales, providing predictable cash flows. The company has a large installed base (1.4 million+ websites in 190+ countries) and benefits from strong structural tailwinds from EU privacy regulation (GDPR, Schrems II), with several EU member states declaring Google Analytics unlawful — positioning Matomo as a compliant alternative. Its NZ domicile also confers GDPR adequacy status under Article 45. Qualitative signals suggest a disciplined, bootstrapped operation with no evidence of large VC rounds or debt, and the achievement of ISO 27001:2022 certification in 2025 supports upmarket enterprise sales into banking and fintech verticals. However, quantitative financial data (revenue, EBIT, equity) is not in the public domain because InnoCraft sits below New Zealand's mandatory financial-reporting thresholds (NZ$66m assets / NZ$33m revenue) and does not voluntarily publish accounts. Risks include intense competition from free Google Analytics and privacy-first rivals (Plausible, Fathom, Piwik PRO), cannibalisation from Matomo's own open-source version, small scale relative to well-funded competitors, FX exposure (revenue in EUR/USD, costs partly in NZD), and key-person risk concentrated in the two co-founders. The lack of financial transparency also limits external stakeholders' visibility into runway and solvency, warranting a middle-of-the-range resilience score.
Key strengths: Recurring SaaS subscription revenue via Matomo Cloud, Large installed base of 1.4 million+ websites across 190+ countries, Structural tailwinds from EU privacy regulation (GDPR, Schrems II), NZ domicile provides GDPR adequacy status under Article 45, ISO 27001:2022 certification (2025) supports enterprise sales, Diversified go-to-market: cloud, on-premise support, marketplace plugins, enterprise services, Bootstrapped/independent with no evidence of large VC rounds or debt
Risk factors: Competitive pressure from dominant Google Analytics (free) and privacy-first rivals (Plausible, Fathom, Piwik PRO), Open-source cannibalisation — free self-hosted product limits willingness-to-pay, Small scale with limited financial cushion versus well-funded competitors, FX exposure (revenue in EUR/USD, costs partly in NZD), Key-person risk concentrated in co-founders Matthieu Aubry and Thomas Steur, Regulatory dependence — changes to EU adequacy status for NZ could impact positioning, Limited financial transparency as a private entity with no obligation to publish accounts
Revenue by geography
- Europe: 0%
- Asia-Pacific: 0%
- United States: 0%
Revenue by product/service
- Enterprise / Custom Services: 0%
- Matomo On-Premise Support Plans: 0%
- Matomo Cloud (SaaS subscriptions): 0%
- Premium Features / Marketplace Plugins: 0%
Workforce by country
- India: 0
- France: 0
- Austria: 0
- Germany: 0
- New Zealand: 0
- United States: 0
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