InsightOne Nordic AB Due Diligence

Run due diligence on InsightOne Nordic AB: check compliance and get alerts when suppliers or ownership change.

Sweden · owned by Independent (Sweden) · insightone.se · 15 vendors

InsightOne Nordic AB is a Swedish data and analytics company that helps B2C businesses become more effective in their marketing through data-driven customer and market insights. They combine clients' internal customer data with external data to enable smarter audience segmentation, more targeted prospecting, and relevant multi-channel communication. Their products include the Mosaic™ lifestyle segmentation tool, Segmentation Portal™, and various API and data enrichment solutions.

Resilience scores

Technology vendors

Insights

Last updated 2026-10-07 · revision 3

15 direct vendors, 217 subvendors

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Subvendors by controlling owner country (sample)

Migration Readiness: 9/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

InsightOne Nordic AB exhibits very high migration readiness. A significant advantage is their existing extensive use of cloud providers (Microsoft Azure, Snowflake, Databricks) for data hosting, indicating that their core data and analytics platforms are already cloud-native or cloud-optimized. This substantially reduces the scope and complexity of future migrations for their most critical services. Their established GDPR compliance and awareness of NIS2 requirements demonstrate a strong understanding of the regulatory landscape, which is crucial for smooth migration. Consistent financial growth provides the necessary resources to fund migration initiatives. Moreover, the explicitly low vendor lock-in and diverse vendor base offer considerable flexibility in selecting new technologies or migrating existing ones without significant contractual hurdles. While their internal tech stack (WordPress, Upsales CRM) may require specific migration strategies, the foundation for their core business is already highly adaptable and cloud-aligned.

Compliance

8 in-scope frameworks identified; showing 3.

Electronic Communications Act — Evidence found

This Swedish law (Lagen om elektronisk kommunikation) implements the ePrivacy Directive. It applies to InsightOne's website and online marketing activities, specifically the use of cookies and direct marketing communications.

Evidence: https://www.activemind.legal/law/se-specific-legislation/, https://mullvad.net/en/help/the-new-electronic-communications-act-lek-sweden, https://www.scribd.com/document/34943365/SWEDEN-The-Electronic-Communications-Act-2003-389, https://www.linklaters.com/insights/data-protected/data-protected---sweden, https://insightone.se/cookie-policy/, https://insightone.se/en/cookie-policy/

Credit Information Act — No public evidence

The Swedish Credit Information Act (Kreditupplysningslagen) applies to entities processing information about the payment capacity of individuals. InsightOne's data enrichment and analysis services could potentially fall within this scope.

Evidence: https://www.dlapiperdataprotection.com/index.html?t=law&c=SE, https://www.hellstromlaw.com/wp-content/uploads/2024/02/Data-Protection-in-Sweden-Overview-1.pdf, https://www.imy.se/en/individuals/credit-information/, https://morlings.se/en/glossary/credit-information-act/, https://insightone.se/en/what-we-do/, https://insightone.se/en/customer-data/

NIS2 (source) — No public evidence

Applicability depends on whether InsightOne is considered a 'digital provider' and meets the size thresholds. Based on available information, they are not an online marketplace, search engine, or social network, making applicability unlikely but requiring confirmation of their specific services and size.

Evidence: https://www.creditsafe.com/business-index/en-gb/company/insightone-nordic-ab-se00865059

Financials

Three-year financials

Financial Resilience Score: 6/10

InsightOne Nordic AB demonstrates solid profitability for a small Nordic marketing analytics firm, with profit margins consistently in the 10-12% range from 2023-2025 and strong return on equity of 33-52%. Liquidity is healthy, with the current ratio improving to 128.6% in 2025 from 110.9% in 2024, and the equity ratio recovered to 39.8% in 2025 after dropping to 33.1% in 2024. The company has an established 20+ year track record in Nordic consumer analytics and serves over 250 clients including major retailers like Willys, Elgiganten and NetOnNet. However, resilience is tempered by small absolute scale (~13 employees, ~35 MSEK revenue), two consecutive years of top-line decline (-5.7% then -1.6%), and a sharp 50% equity drop from 2023 to 2024 implying large owner distributions that left a thinner cushion. Interest costs doubled from 262 KSEK to 523 KSEK between 2024 and 2025. Industry disruption from GDPR tightening, cookie deprecation and AI competition adds forward-looking risk. The Norwegian subsidiary posted a small loss in 2024 (NOK -756K before tax). Overall a stable but modest-scale operation with limited buffer against adverse shocks.

Key strengths: Consistent profitability with 10-12% margins over 2023-2025, Strong return on equity of 33-52%, Improved liquidity: current ratio 128.6% in 2025, Equity ratio recovered to 39.8% in 2025, 20+ year established market position in Nordic consumer analytics, Diversified client base of 250+ companies across four Nordic countries, Blue-chip client roster (Willys, Elgiganten, Bonnier News, NetOnNet)

Risk factors: Two consecutive years of revenue decline (-5.7%, -1.6%), Small absolute scale with only ~13 employees and ~35 MSEK revenue, High key-person dependency on CEO Markus Jürss and Insight Director Magnus Rimsby, Interest costs doubled from 262 KSEK to 523 KSEK (2024 to 2025), 50% equity drop between 2023 and 2024 due to large distributions, Industry disruption from GDPR, cookie deprecation, and AI competition, Norwegian subsidiary posted a loss in FY2024 (NOK -756K)

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