iSpot.tv

United States · www.ispot.tv · 49 vendors

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. It provides fast, accurate, and actionable measurement and attribution solutions to assess creative effectiveness, enhance media plans, and attribute advertising results for cross-platform campaigns.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 49 sub-vendors.

Insights

Last updated 2026-08-11 · revision 11

49 direct vendors, 396 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 7/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

iSpot.tv demonstrates high migration readiness, primarily driven by its advanced technical foundation. The company possesses a highly modern and cloud-native internal tech stack, heavily leveraging Amazon Web Services (AWS) and Snowflake for data warehousing, along with AI/ML pipelines, SRE infrastructure, and real-time data processing. This existing cloud adoption and modern architecture position them with high technical readiness for further cloud optimization or migration efforts, suggesting familiarity with cloud environments and practices. However, several significant challenges temper this readiness. The regulatory environment presents considerable migration hurdles, with multiple regulations (GDPR, SOC2, ISO 27001, CCPA/CPRA, FTC Guidelines) requiring assessment, and CCPA/CPRA identified as a high risk. Any migration would necessitate meticulous planning to ensure continuous compliance with these diverse and complex data protection and security frameworks, potentially requiring re-architecting data flows or storage. Data residency requirements, driven by CCPA/CPRA for California residents and potential GDPR implications for EU/EEA data, further complicate migration planning, as specific data may need to remain within certain jurisdictions or have adequate safeguards for international transfers. Financial stability is an unknown due to the lack of revenue data, which makes assessing the ability to fund a potentially large-scale migration uncertain. The vendor relationship data is contradictory ("Total Vendors: 0" but 88 services from 6 countries); however, managing 88 distinct services implies a complex ecosystem that would require careful planning and coordination during any migration, regardless of the exact number of underlying vendors. Vendor lock-in risk is unclear due to this data ambiguity, but the sheer number of services could present integration challenges during migration.

Compliance

10 in-scope frameworks identified; showing 3.

Washington State Privacy Act — Assessment Required

iSpot.tv is headquartered in Bellevue, Washington (3180 139th Ave. SE, Suite 200, Bellevue, WA 98005). Washington State's My Health MY Data Act (MHMD, effective 2023) and the broader Washington Privacy Act framework apply to companies operating in Washington. The MHMD specifically covers consumer health data, which could be relevant if iSpot's audience data includes health-related inferences. Additionally, Washington's data broker registration requirements may apply. Risk is Medium because iSpot's HQ is in Washington and its data collection practices (geolocation, behavioral inferences) could intersect with Washington privacy requirements.

Evidence: https://www.ispot.tv/hub/agreements/privacy/, https://app.leg.wa.gov/rcw/default.aspx?cite=19.373

ISO 27001 (source) — Assessment Required

iSpot.tv's Trust Center is powered by Drata, which explicitly supports ISO 27001 compliance alongside SOC 2. The company handles large volumes of sensitive data (83M+ TV/set-top box data, advertiser spend data, audience behavioral data, geolocation) and serves enterprise clients including Fortune 500 companies. ISO 27001 certification is increasingly expected by large enterprise clients in the data analytics space. The annual external audit practice mentioned in the privacy policy may encompass ISO 27001 scope. Risk is Medium because without confirmed certification, there is uncertainty about the formal ISMS implementation status.

Evidence: https://trust.ispot.tv/, https://www.ispot.tv/hub/agreements/privacy/, https://www.ispot.tv/ethics-and-compliance

ISAE 3000 (source) — Assessment Required

ISAE 3000 is relevant when a company provides assurance reports to third parties (e.g., non-financial assurance engagements). iSpot.tv is a data analytics and measurement company, not an assurance services provider. However, if iSpot issues third-party assurance reports on its measurement methodologies (e.g., for MRC accreditation or JIC certification purposes), ISAE 3000 could be relevant. The MRC accreditation and JIC certification iSpot holds involve independent audits of measurement methodologies, which may involve ISAE 3000-style engagements. Risk is Low because iSpot is primarily a data consumer/processor rather than an assurance provider.

Evidence: https://www.ispot.tv/hub/ispot-achieves-first-ever-mrc-accreditation-for-national-tv-ad-occurrence-reporting/, https://www.ispot.tv/hub/u-s-joint-industry-committee-certifies-ispot-national-tv-currency/, https://www.ispot.tv/ethics-and-compliance

Financials

Three-year financials

Financial Resilience Score: 7/10

iSpot.tv is a well-capitalized, category-leading private US company in TV/CTV ad measurement. Its financial resilience is supported by a substantial ~US $325M growth investment led by Goldman Sachs Asset Management in 2021, which valued the company at approximately US $1 billion and provided significant runway. The company holds strong strategic positioning with MRC accreditation for National TV Ad Occurrence Reporting and JIC certification as a US National TV Currency, creating a competitive moat as advertisers move away from Nielsen-only measurement. However, as a private company iSpot does not file with the SEC and does not disclose revenue, EBIT, or shareholders' equity figures. This opacity limits external assessment of profitability, cash burn, and leverage. Industry peers (Comscore, VideoAmp, TVSquared/Kantar) typically operate near break-even or at operating losses due to heavy R&D and data-acquisition costs, though iSpot-specific profitability cannot be confirmed. The company benefits from structural tailwinds as advertiser demand for cross-platform measurement expands, a hard-to-replicate data asset (~83M smart TVs/STBs, 400+ streaming integrations, 2.9M+ creatives cataloged), and a marquee customer base including 85 of the top 100 advertisers. Risks include intense competition from larger players (Nielsen, Comscore), customer concentration in cyclical advertiser budgets, data-cost inflation, and regulatory/privacy scrutiny of ACR data.

Key strengths: Well-capitalized following ~$325M Goldman Sachs-led growth investment in 2021, ~$1B unicorn valuation as of 2021, MRC accreditation for National TV Ad Occurrence Reporting, JIC certification as US National TV Currency, Serves 85 of the top 100 advertisers and 750+ enterprise customers, Proprietary data asset: ~83M smart TVs/STBs, 400+ streaming platforms, 2.9M+ creatives, Cumulative tracking of $644B in ad spend, Category leader in TV/CTV ad measurement, Structural tailwind from shift to cross-platform (linear + CTV) measurement

Risk factors: Opaque financials — no audited public disclosure of revenue, EBIT, or equity, Intense competition from Nielsen, Comscore, VideoAmp, TVSquared/Kantar, Samba TV, Innovid, Customer concentration and exposure to cyclical advertiser budgets (e.g., auto ad spend), Data-cost inflation from ACR/panel and streaming-integration licensing, Technology transition risk requiring heavy R&D in CTV and AI-driven measurement, Regulatory/privacy scrutiny of ACR data and US state privacy laws, Heavy reliance on US market with limited international diversification

Revenue by geography

Workforce by country

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