iSpot.tv Due Diligence

Run due diligence on iSpot.tv: check compliance and get alerts when suppliers change.

United States · www.ispot.tv · 36 vendors

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. It provides fast, accurate, and actionable measurement and attribution solutions to assess creative effectiveness, enhance media plans, and attribute advertising results for cross-platform campaigns.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 36 sub-vendors.

Insights

Last updated 2026-08-11 · revision 11

36 direct vendors, 278 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

10 in-scope frameworks identified; showing 3.

ISO 27001 (source) — No public evidence

Evidence: https://trust.ispot.tv/, https://www.ispot.tv/hub/agreements/privacy/, https://www.ispot.tv/ethics-and-compliance

Washington State Privacy Act — No public evidence

Evidence: https://www.ispot.tv/hub/agreements/privacy/, https://app.leg.wa.gov/rcw/default.aspx?cite=19.373

JIC Certification — Evidence found

Evidence: https://www.ispot.tv/hub/u-s-joint-industry-committee-certifies-ispot-national-tv-currency/, https://www.ispot.tv/

Financials

Three-year financials

Financial Resilience Score: 7/10

iSpot.tv is a well-capitalized, category-leading private US company in TV/CTV ad measurement. Its financial resilience is supported by a substantial ~US $325M growth investment led by Goldman Sachs Asset Management in 2021, which valued the company at approximately US $1 billion and provided significant runway. The company holds strong strategic positioning with MRC accreditation for National TV Ad Occurrence Reporting and JIC certification as a US National TV Currency, creating a competitive moat as advertisers move away from Nielsen-only measurement. However, as a private company iSpot does not file with the SEC and does not disclose revenue, EBIT, or shareholders' equity figures. This opacity limits external assessment of profitability, cash burn, and leverage. Industry peers (Comscore, VideoAmp, TVSquared/Kantar) typically operate near break-even or at operating losses due to heavy R&D and data-acquisition costs, though iSpot-specific profitability cannot be confirmed. The company benefits from structural tailwinds as advertiser demand for cross-platform measurement expands, a hard-to-replicate data asset (~83M smart TVs/STBs, 400+ streaming integrations, 2.9M+ creatives cataloged), and a marquee customer base including 85 of the top 100 advertisers. Risks include intense competition from larger players (Nielsen, Comscore), customer concentration in cyclical advertiser budgets, data-cost inflation, and regulatory/privacy scrutiny of ACR data.

Key strengths: Well-capitalized following ~$325M Goldman Sachs-led growth investment in 2021, ~$1B unicorn valuation as of 2021, MRC accreditation for National TV Ad Occurrence Reporting, JIC certification as US National TV Currency, Serves 85 of the top 100 advertisers and 750+ enterprise customers, Proprietary data asset: ~83M smart TVs/STBs, 400+ streaming platforms, 2.9M+ creatives, Cumulative tracking of $644B in ad spend, Category leader in TV/CTV ad measurement, Structural tailwind from shift to cross-platform (linear + CTV) measurement

Risk factors: Opaque financials — no audited public disclosure of revenue, EBIT, or equity, Intense competition from Nielsen, Comscore, VideoAmp, TVSquared/Kantar, Samba TV, Innovid, Customer concentration and exposure to cyclical advertiser budgets (e.g., auto ad spend), Data-cost inflation from ACR/panel and streaming-integration licensing, Technology transition risk requiring heavy R&D in CTV and AI-driven measurement, Regulatory/privacy scrutiny of ACR data and US state privacy laws, Heavy reliance on US market with limited international diversification

Revenue by geography

Workforce by country

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