Iterable, Inc. Due Diligence

Run due diligence on Iterable, Inc.: check compliance and get alerts when suppliers change.

United States · iterable.com · 8 vendors

Iterable, Inc. is an AI customer engagement platform that helps brands deliver personalized, real-time experiences across multiple channels like email, SMS, and in-app messaging. It enables marketers to transform data into action, orchestrate customer journeys, and optimize campaigns for measurable growth.

Resilience scores

Technology vendors

Services catalogue

5 services in catalogue across 5 categories; runs on 8 sub-vendors.

Insights

Last updated 2026-08-11 · revision 1

8 direct vendors, 107 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

10 in-scope frameworks identified; showing 3.

ISO 27001 (source) — Evidence found

Evidence: https://trust.iterable.com, https://iterable.com/legal/privacy-policy/

ISAE 3000 (source) — No public evidence

Evidence: https://trust.iterable.com

EU-US Data Privacy Framework — Evidence found

Evidence: https://iterable.com/legal/privacy-policy/, https://www.dataprivacyframework.gov/, https://trust.iterable.com

Financials

Three-year financials

Financial Resilience Score: 7/10

Iterable is a well-capitalized private SaaS company with approximately $342M in total funding raised across seed through Series E, most recently $200M at a ~$2B post-money valuation in June 2021 (led by Silver Lake Waterman, with CapitalG, Viking Global, and Premji Invest). This capital base likely provides multi-year runway even under typical late-stage SaaS negative operating cash flow. The company has a blue-chip enterprise customer base including The Washington Post, HelloFresh, Fabletics, Block (Square), Redfin, SeatGeek, and Stanley Black & Decker, supporting recurring subscription revenue with high visibility and typical SaaS gross margins (70-80%). However, the company faces material risks. There is no public financial transparency (no audited financials, no disclosed revenue or profitability), making financial resilience difficult to verify. The 2021 $2B valuation was set at peak SaaS multiples that have since compressed 50-70%, creating potential down-round or IPO valuation risk. Iterable competes with well-funded public rivals (Braze, Klaviyo, Salesforce Marketing Cloud, Adobe, HubSpot, Twilio Segment). A complete C-suite refresh in 2024-2026 (new CEO, CFO, CPO, CRO, CTO, CMO) introduces execution risk during transition, though it also signals institutionalization for an IPO track. Concentration in consumer/B2C verticals adds cyclical exposure to marketing budget compression.

Key strengths: ~$342M cumulative funding raised through Series E, $200M Series E at ~$2B valuation in June 2021, Blue-chip enterprise customer base (Washington Post, HelloFresh, Block, Redfin), Recurring SaaS subscription revenue model with high gross margins, Named a Leader in Forrester Wave Q1 2026, Experienced new executive bench from Tableau, Salesforce, Celonis, Over 1 trillion customer interactions processed on platform, Strategic partnerships with Databricks and Snowflake

Risk factors: No public financial transparency or audited disclosures, Highly competitive market vs Braze, Klaviyo, Salesforce, Adobe, HubSpot, Valuation overhang from 2021 peak SaaS multiples (compressed 50-70% since), Complete C-suite turnover in 2024-2026 creates execution risk, Historical governance issue with co-founder CEO removal in 2021, Concentration in consumer/B2C verticals exposed to cyclical marketing budgets, No new equity rounds since 2021 despite market changes

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