Kadence Due Diligence
Run due diligence on Kadence: check compliance and get alerts when suppliers change.
United States · www.kadencewp.com · 20 vendors
Kadence WP develops WordPress themes and plugins, such as Kadence Theme and Kadence Blocks, to enable users to create customizable, fast, and responsive websites. The company aims to simplify website development by providing user-friendly tools for both beginners and experienced developers.
Resilience scores
- Digital Sovereignty: 80
- Digital Resilience: 7
- Financial Resilience: 6
Technology vendors
- AC PM, LLC — Technology — United States
- KnowBe4, Inc. — Cybersecurity — United States
- Zendesk, Inc. — Technology — United States
- and 17 more
Services catalogue
4 services in catalogue across 2 categories; runs on 20 sub-vendors.
- Blocks
- Starter Templates
- WordPress Theme
Insights
Last updated 2026-08-02 · revision 2
20 direct vendors, 218 subvendors
Direct vendors by controlling owner country (sample)
- Canada: 1
- Sweden: 1
- France: 2
Subvendors by controlling owner country (sample)
- Sweden: 8
- Cyprus: 1
- Brazil: 1
Compliance
5 in-scope frameworks identified; showing 3.
GDPR (source) — Evidence found
Evidence: https://www.liquidweb.com/policies/privacy-policy/, https://www.dataprivacyframework.gov/, https://www.liquidweb.com/data-centers/, https://www.liquidweb.com/software/kadence/
ISO 27001 (source) — No public evidence
Evidence: https://www.liquidweb.com/data-centers/, https://www.liquidweb.com/software/kadence/, https://www.liquidweb.com/policies/privacy-policy/
SOC 2 (source) — No public evidence
Evidence: https://www.liquidweb.com/data-centers/, https://www.liquidweb.com/software/kadence/, https://www.liquidweb.com/policies/privacy-policy/
Financials
Three-year financials
- 2024:
- 2023:
- 2022:
Financial Resilience Score: 6/10
Kadence is a private WordPress product brand within a PE-backed US hosting/software group (Liquid Web / Nexcess Corp, historically backed by Madison Dearborn Partners). No audited financials or SEC filings exist at the Kadence, Liquid Web, or Nexcess level. This opacity limits confidence in any resilience assessment. However, the business model exhibits several favorable traits: recurring annual subscription revenue (Essentials $99/yr, Pro $299/yr, Elite $499/yr), a large installed base of 600,000+ websites providing renewal and upsell potential, and a free-tier funnel via the WordPress.org repository that lowers customer acquisition costs. Kadence benefits materially from parent-group support, including cross-sell into Nexcess/Liquid Web hosting and the broader StellarWP portfolio (LearnDash, The Events Calendar, GiveWP, iThemes Security, etc.). Diversification across theme, blocks, WooCommerce Shop Kit, security, memberships, and multi-site management reduces single-product dependency. Third-party estimates (ZoomInfo, Growjo, RocketReach) place revenue in the low millions ($5M–$25M range) but are unaudited model outputs. Offsetting these strengths are meaningful risks: 100% exposure to the WordPress ecosystem (highlighted by the 2024–2025 WP Engine/Automattic dispute), intense competition from Elementor, Divi, Astra, Bricks, Beaver Builder, and native Gutenberg full-site editing, PE ownership implying an eventual monetization event, and apparent lag on AI-native site building (Kadence AI marketed as 'coming soon'). Overall resilience is moderate—supported by parent backing and recurring revenue but constrained by platform concentration and disclosure opacity.
Key strengths: Recurring annual subscription revenue model with tiered pricing ($99/$299/$499), Large installed base of 600,000+ websites, Backed by PE-owned parent (Liquid Web / Nexcess Corp; Madison Dearborn Partners), Free-tier WordPress.org distribution funnel reduces CAC, Diversified product suite (theme, blocks, WooCommerce, security, memberships, multi-site), Cross-sell within StellarWP portfolio and Liquid Web/Nexcess hosting
Risk factors: 100% platform concentration in WordPress ecosystem, Intense competition from Elementor, Divi, Astra, Bricks, Beaver Builder, native Gutenberg, Private-equity ownership implies eventual monetization/exit event, No public financial disclosures — high opacity for counterparties, AI disruption risk; Kadence AI still 'coming soon', Strategic changes at Automattic/WordPress.org could compress value proposition
Workforce by country
- United States: 0
Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.