Ketch

United States · www.ketch.com · 27 vendors

Ketch is a data control platform that automates data privacy and governance through a coordinated set of applications, infrastructure, and APIs. It enables businesses to operationalize policy, enforce permissions, and control how data is used across their systems and AI initiatives. The company provides privacy management software for AI-ready privacy compliance, helping brands manage consent, data rights, and regulatory adherence.

Resilience scores

Disruption prediction

Ketch has an estimated 11% probability of disruption in the next 6 months.

17 of Ketch's 27 vendors monitored for disruptions.

Technology vendors

Services catalogue

5 services in catalogue across 2 categories; runs on 27 sub-vendors.

Insights

Last updated 2026-08-14 · revision 1

27 direct vendors, 274 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 9/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Ketch exhibits a very high degree of migration readiness, primarily due to its extensively cloud-native and multi-cloud architecture. The company's internal tech stack is built across AWS, GCP, and Azure, utilizing modern services and technologies such as Google Pub/Sub, Amazon S3, Amazon Redshift, Google BigQuery, PostgreSQL, Snowflake, REST APIs, OpenAPI, JavaScript SDKs, and Webhooks. This distributed, API-driven, and modular approach inherently promotes portability and significantly simplifies the process of migrating systems or data. The use of multiple cloud providers also substantially reduces vendor lock-in to any single cloud platform, which is often the most significant barrier to migration. Ketch's expertise in global data privacy regulations (GDPR, CCPA) through its product offerings is another major strength. This internal capability means the company is well-equipped to navigate and manage the complex compliance requirements that frequently arise during large-scale migrations, ensuring data integrity and regulatory adherence throughout the process. Similar to resilience, the assessment is constrained by the lack of information on specific data residency requirements, which can impact migration strategies, and the company's financial stability to fund extensive migration projects. While the multi-cloud strategy mitigates cloud provider lock-in, the 'Vendor Lock-in Risk' for the '37 services' from other software or service vendors remains unknown, as does the precise number of distinct vendors. However, the architectural flexibility and compliance expertise are overwhelmingly positive factors for migration readiness.

Compliance

10 in-scope frameworks identified; showing 3.

EU AI Act (source) — Assessment Required

The EU AI Act (Regulation 2024/1689) entered into force in August 2024 with phased implementation through 2027. Ketch has launched an 'AI Governance' product and an 'Agentic Risk Assessments' solution, indicating active engagement with AI regulatory requirements. As a provider of AI-powered privacy management tools (including AI-powered data mapping, AI agents for privacy workflows, and AI governance features) that are used by EU-based customers, Ketch may be subject to EU AI Act obligations as an AI system provider or deployer. Risk is Medium because: (1) Ketch's AI features are used by EU-based enterprise customers; (2) the EU AI Act imposes obligations on providers of AI systems used in the EU; (3) Ketch's AI governance product suggests awareness of AI regulatory requirements; (4) the full scope of obligations depends on the risk classification of Ketch's AI systems.

Evidence: https://www.ketch.com/platform/ai-governance, https://www.ketch.com/solutions/agentic-risk-assessments, https://www.ketch.com/platform/agent-network, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=OJ:L_202401689

GDPR (source) — Partially Compliant

Ketch operates as both a data controller (for its own employee, prospect, and website visitor data) and a data processor (processing personal data on behalf of its EU/EEA-based customers such as LVMH, Skyscanner, Inchcape, and Pret A Manger). As a US-headquartered SaaS company processing EU/EEA personal data, GDPR applies extraterritorially under Article 3(2). Ketch explicitly markets GDPR compliance tooling and offers 'GDPR representative services,' indicating awareness of obligations. However, no public DPO appointment, SCCs, or Article 30 ROPA disclosures have been confirmed. The risk is High because: (1) Ketch processes large volumes of EU personal data as a processor for enterprise clients; (2) enforcement of GDPR against US-based SaaS processors has intensified (e.g., Meta, Clearview AI); (3) failure to maintain adequate transfer mechanisms (SCCs/BCRs) or appoint an EU representative could expose Ketch and its customers to fines up to €20M or 4% of global annual turnover; (4) as a privacy software vendor, any GDPR non-compliance would be reputationally catastrophic.

Evidence: https://www.ketch.com/regulatory-compliance/general-data-protection-regulation-gdpr, https://trust.ketch.com/, https://www.ketch.com/privacy-policy, https://www.ketch.com/about, https://content.ketch.com/regulatory-guidance

CPRA — Compliant

Ketch is headquartered in California (San Francisco) and explicitly builds CCPA/CPRA compliance tools as a core product offering. As a California-based business processing personal information of California residents, CCPA/CPRA applies directly to Ketch. Risk is Low because: (1) Ketch's core product is CCPA/CPRA compliance software, demonstrating deep regulatory expertise; (2) Ketch's website includes a 'Do Not Sell or Share My Personal Information' link in the footer, demonstrating CCPA compliance; (3) Ketch has a dedicated CCPA/CPRA regulatory compliance hub; (4) as a privacy-first company, CCPA compliance is foundational to Ketch's brand and business model.

Evidence: https://www.ketch.com/regulatory-compliance/california-consumer-privacy-act-ccpa, https://www.ketch.com/privacy-policy, https://www.ketch.com/solutions/do-not-sell-or-share, https://www.ketch.com

Financials

Three-year financials

Financial Resilience Score: 6/10

Ketch is a venture-backed private company with approximately $68 million in cumulative funding raised through Series A (2021, ~$20M) and Series B (2024, undisclosed). The company does not disclose revenue, EBIT, or shareholders' equity, which is typical for a Series B SaaS company but limits financial transparency for external assessment. Its resilience is supported by a strong tier-1 enterprise customer base (Paramount, LVMH, Kroger, Equifax, Chipotle, Hasbro, etc.), 2,500+ customers, and 38 billion privacy requests orchestrated cumulatively. The company benefits from structural regulatory tailwinds (CCPA/CPRA, GDPR, VCDPA, CPA, and emerging AI governance laws) and has demonstrated analyst recognition, progressing from Major Player (2023) to Leader (2025) in the IDC MarketScape. Product breadth across seven-plus modules supports land-and-expand cross-sell economics. However, Ketch likely operates at a loss given its ~60 headcount, enterprise sales motion, and continued product build. Its financial durability depends on continued VC funding access and competitive positioning against much larger rivals like OneTrust.

Key strengths: ~$68M cumulative funding raised across Series A and Series B, 2,500+ enterprise customers including Paramount, LVMH, Kroger, Equifax, 38 billion privacy requests orchestrated cumulatively, Strong regulatory tailwinds from expanding US state privacy laws, GDPR, and AI governance, Analyst recognition: Leader in IDC MarketScape 2025; Forrester Wave inclusion, SOC 2 and ISO 27001 attested; Snowflake and Google CMP partnerships, Broad product portfolio (CMP, DSR, data mapping, AI governance, Data Sentry)

Risk factors: No audited financial disclosures; revenue, EBIT, and equity not public, Intense competition from larger, better-funded OneTrust plus TrustArc, Osano, Transcend, Securiti, Privado, Likely cash-burn typical of Series B SaaS with no evidence of profitability, Small headcount (~60) creates key-person and delivery concentration risk, Category commoditization pressure from free/low-cost CMPs including Ketch's own free tier, Dependence on future funding rounds (Series C) subject to VC market conditions, Reliance on displacement/migration sales against dominant competitor OneTrust

Workforce by country

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