Kindly Due Diligence

Run due diligence on Kindly: check compliance and get alerts when suppliers change.

Norway · www.kindly.ai · 14 vendors

Kindly provides an AI-powered platform for building and managing chatbots and conversational AI agents. The company specializes in artificial intelligence and automation solutions for customer service and communication, aiming to enhance customer experience and drive sales for businesses, particularly in e-commerce.

Resilience scores

Digital Sovereignty: 0
Digital Resilience: 7
Financial Resilience: 5

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Services catalogue

2 services in catalogue across 2 categories; runs on 14 sub-vendors.

Chatbot
Kindly

Insights

Last updated 2026-07-02 · revision 1

14 direct vendors, 203 subvendors

Direct vendors by controlling owner country (sample)

United States: 11
Sweden: 2
United Kingdom: 1

Subvendors by controlling owner country (sample)

Netherlands: 3
Czech Republic: 1
Spain: 1

Compliance

10 in-scope frameworks identified; showing 3.

Financials

Three-year financials

2023:
2022:
2021:

Financial Resilience Score: 5/10

Kindly AS is a venture-backed Norwegian SaaS scale-up founded in 2016 with a long operating history relative to peers in the GenAI space. The company benefits from a blue-chip European customer base including Norwegian Air Shuttle, Vy, Posten/Bring, Elkjøp, Kahoot!, Scandic, Tele2, and Voi, which provides sticky enterprise SaaS revenue. It has raised significant capital, most notably a ~NOK 65M Series A in 2020 led by SNÖ Ventures with DNB Ventures and Idékapital, and has strong Nordic language expertise as a defensible market anchor. However, Kindly has historically reported operating losses in the tens of NOK millions, consistent with VC-backed SaaS growth-stage companies. Revenue has been in the low double-digit NOK millions range (2020-2022), meaning the company remains dependent on continued financing or a clear path to profitability. Competitive pressure from well-funded global players (Intercom Fin, Zendesk AI, Salesforce Einstein, Ada, Sierra, Cognigy) and commoditization risk from GenAI/LLMs pressuring traditional chatbot moats present material risks. The 2022 acquisition by/merger with Polish AI firm Zowie adds ownership complexity that should be verified.

Key strengths: Blue-chip European enterprise customer base with sticky SaaS contracts, Long operating history since 2016 with established integrations, Strong investor backing (SNÖ Ventures, DNB Ventures, Idékapital), ~NOK 65M Series A raised in 2020, Nordic language expertise as defensible market anchor, Multilingual capability (100+ languages)

Risk factors: Persistent operating losses typical of VC-backed SaaS scale-ups, Dependence on continued financing for runway, Intense competition from well-funded global AI players, Product commoditization risk from GenAI/LLMs eroding traditional chatbot moats, Concentration in Nordic mid-market limiting TAM, Ownership/consolidation complexity after Zowie transaction

Workforce by country

Norway: 65

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