Liana Technologies Oy Due Diligence

Run due diligence on Liana Technologies Oy: check compliance and get alerts when suppliers or ownership change.

Finland · owned by Ilkka Oyj (Finland) · www.lianatech.com · 16 vendors

Liana Technologies is a European software company specialised in digital marketing and communications technology, offering an integrated cloud platform (Liana Cloud) covering email marketing, marketing automation, PR & media monitoring, website management, and e-commerce. The company serves over 3,500 customers worldwide, including brands such as Hertz, Toyota, IKEA, and Starbucks. Headquartered in Oulu, Finland, it operates offices across Finland, Sweden, Germany, France, Hong Kong, and the UAE.

Resilience scores

Technology vendors

Services catalogue

4 services in catalogue across 3 categories; runs on 16 sub-vendors.

Insights

Last updated 2026-08-15 · revision 3

16 direct vendors, 168 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

10 in-scope frameworks identified; showing 3.

ISAE 3000 (source) — No public evidence

Evidence: https://www.lianatech.com/documents.html, https://www.lianatech.com/resources/about-us/facts-and-figures.html

UAE PDPL — No public evidence

Evidence: https://www.lianatech.com/documents/privacy-policy-uae.html, https://www.lianatech.com/resources/about-us/facts-and-figures.html, https://www.lianatech.com/documents.html

PDPO — No public evidence

Evidence: https://www.lianatech.com/resources/about-us/facts-and-figures.html, https://www.lianatech.com/documents/privacy-policy.html

Financials

Three-year financials

Financial Resilience Score: 7/10

Liana Technologies Oy demonstrates solid financial resilience characteristics despite limited disclosure at the legal-entity level. The company self-describes as debt-free and solvent ('velaton ja vakavarainen'), operates a recurring SaaS subscription model with predictable revenue, and benefits from being majority-owned (67%) since 2020 by Ilkka Oyj, a publicly listed Finnish company on Nasdaq Helsinki that provides balance-sheet strength and capital for M&A activity (Ungapped 2021, Evermade 2022). The parent group reported €57.8M revenue in 2022. The customer base is diversified across 3,000-3,500 customers spanning multiple industries (automotive, education, hospitality, media, public sector, real estate) and includes blue-chip references like Hertz, Toyota, IKEA, Starbucks, and Land Rover. Geographic diversification across 6 countries (Finland, Sweden, Germany, France, UAE, Hong Kong) reduces single-market risk. ISO 27001 certification supports enterprise and public-sector procurement. Risk factors include small scale versus global MarTech giants (HubSpot, Salesforce, Mailchimp, Klaviyo), an interim CEO transition, evidence of parent-group restructuring (Ilkka group headcount reduced from ~500 in 2022 to ~330 more recently), FX exposure across multiple currencies, and AI-driven disruption threats to core email/content generation modules. The score reflects strong fundamentals tempered by scale disadvantages and transition-period uncertainty.

Key strengths: Debt-free and solvent balance sheet (self-declared), Recurring SaaS subscription revenue model, Backed by publicly listed parent Ilkka Oyj (67% owner since 2020), Diversified customer base of 3,000-3,500 across many industries, Blue-chip references (Hertz, Toyota, IKEA, Starbucks, Land Rover), Geographic diversification across 6 countries, ISO 27001 certified, Continued R&D investment (LianaAI launched 2024), Integrated Liana Cloud product breadth as competitive moat

Risk factors: Small scale in highly competitive global MarTech market, Interim CEO leadership transition, Parent group (Ilkka) portfolio restructuring and headcount reduction, FX exposure across EUR, SEK, AED/USD, HKD, Customer concentration in SMB/mid-market sensitive to marketing budget cuts, AI-driven disruption commoditizing email and content generation modules, Competition from larger players (HubSpot, Salesforce, Mailchimp, Klaviyo, Brevo, Cision)

Revenue by geography

Revenue by product/service

Workforce by country

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