LiveIntent Due Diligence

Run due diligence on LiveIntent: check compliance and get alerts when suppliers change.

United States · www.liveintent.com · 21 vendors

LiveIntent, Inc. is a people-based marketing platform that enables brands and publishers to connect with audiences across email, mobile apps, and the web. It offers solutions for real-time email advertising, publisher monetization, and first-party identity resolution, helping businesses drive sales and increase revenue. The company was acquired by Zeta Global in October 2024.

Resilience scores

Technology vendors

Services catalogue

9 services in catalogue across 4 categories; runs on 21 sub-vendors.

Insights

Last updated 2026-08-11 · revision 2

21 direct vendors, 237 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

8 in-scope frameworks identified; showing 3.

ISO 27001 (source) — No public evidence

Evidence: https://www.liveintent.com/about-us/, https://www.iso.org/isoiec-27001-information-security.html

US State Privacy Laws — No public evidence

Evidence: https://privacy.liveintent.com/, https://www.liveintent.com/privacy-policy/

CPRA — No public evidence

Evidence: https://privacy.liveintent.com/, https://www.liveintent.com/privacy-policy/, https://www.liveintent.com/ad-choices/

Financials

Three-year financials

Financial Resilience Score: 7/10

LiveIntent demonstrated solid financial resilience at the time of its Q4 2024 acquisition by Zeta Global. The company was acquired for $250 million at approximately 16x Adjusted EBITDA, implying roughly $15-16 million in Adjusted EBITDA. Zeta Global explicitly described the transaction as 'immediately accretive to earnings,' indicating LiveIntent was already EBITDA-positive on a standalone basis—a notable achievement in an ad-tech sector where many peers struggled with profitability. This positive cash generation, combined with sticky publisher relationships (2,000+ premium publishers, including 8 of the top 10 Comscore publishers) and a large customer base of 2,500+ companies, provided a stable revenue foundation. The company's proprietary identity graph covering 235+ million unique hashed email addresses monthly represents a scarce and valuable asset in a post-third-party-cookie environment, giving LiveIntent strategic differentiation. Diversified funding from well-known VC and growth investors (Battery Ventures, Shasta Ventures, First Round Capital, FTV Capital, Lerer Hippeau, Bullpen Capital, Grape Arbor VC) provided long-term capital stability. The willingness of a strategic buyer like Zeta Global to pay 16x Adjusted EBITDA with a mix of cash and lock-up stock signals institutional confidence in the underlying business quality. However, resilience is tempered by concentration risk in email advertising—a channel vulnerable to inbox privacy changes (Apple Mail Privacy Protection, Gmail promotional tab changes, iOS restrictions)—and evolving regulatory exposure from CCPA/CPRA and other privacy laws. The company's ~$100-110 million revenue base is modest relative to walled garden competitors (Google, Meta, Amazon, TikTok), and industry reports indicated LiveIntent underwent workforce restructuring in 2023 alongside broader ad-tech sector challenges. Limited historical financial transparency as a private company also constrains external monitoring.

Key strengths: Positive Adjusted EBITDA (~$15-16M) at time of acquisition, Acquisition deemed 'immediately accretive' by Zeta Global, Sticky relationships with 2,000+ premium publishers including 8 of top 10 Comscore publishers, 2,500+ companies using the platform, Proprietary identity graph with 235M+ monthly unique hashed emails, Diversified VC backing from Battery, Shasta, FTV, First Round, Lerer Hippeau, Strategic acquisition at ~16x Adjusted EBITDA multiple validates business quality

Risk factors: Concentration in email advertising channel vulnerable to inbox privacy changes, Regulatory exposure to CCPA/CPRA and evolving EU privacy rules, Advertising-spend cyclicality pressures both take-rate and volume, Integration/execution risk within Zeta Global post-acquisition, Small-to-mid scale relative to walled garden competitors (Google, Meta, Amazon, TikTok), Limited historical public financial disclosure, Workforce restructuring reported in 2023 amid ad-tech sector downturn

Revenue by geography

Revenue by product/service

Workforce by country

Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.

View the full interactive report