Logo.dev

United States · logo.dev · 13 vendors

Logo.dev provides a comprehensive API for developers to access and integrate verified company logos into their applications and websites. The service offers reliable, up-to-date brand logos by domain, company name, stock ticker, or crypto symbol, delivered via a fast global CDN. It aims to eliminate the manual effort of sourcing and maintaining company logos for various use cases like CRM tools, financial applications, and job boards.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 13 sub-vendors.

Insights

Last updated 2026-05-21 · revision 1

13 direct vendors, 220 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 7/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Logo.dev demonstrates strong migration readiness due to its highly modern and cloud-native internal tech stack, including AWS, Vercel, Cloudflare, and Next.js. This foundation is well-suited for agile development, containerization, and microservices architectures, which are key enablers for efficient migrations. The modular nature of its product offerings, built on REST APIs, further simplifies the potential migration of individual components. However, significant challenges arise from the unknown regulatory environment and data residency requirements, which are critical factors that could dictate the complexity and feasibility of migrating data and services to different regions or providers. While the company utilizes 14 services, implying a diverse set of tools, the reliance on major cloud providers like AWS and Vercel inherently introduces a degree of vendor lock-in, making a full migration away from these ecosystems potentially complex and costly. The financial stability to fund a migration is also unknown. The geographic concentration of vendors in the US could also complicate a migration to a non-US region if specific data residency or vendor support is required elsewhere.

Compliance

3 in-scope frameworks identified; showing 3.

SOC 2 (source) — Assessment Required

SOC2 is highly relevant for cloud service providers like Logo.dev, which processes customer data through API services. While the company demonstrates good security practices (encryption, access controls, monitoring), no SOC2 certification evidence was found. Risk is medium because customers increasingly expect SOC2 compliance from cloud service providers, and lack of certification could impact business opportunities and customer trust.

Evidence: https://www.logo.dev/legal/dpa

ISO 27001 (source) — Assessment Required

ISO 27001 is relevant for information security management, especially for companies processing customer data like Logo.dev. While the company shows good security practices, no ISO 27001 certification was found. Risk is medium because this certification is increasingly expected by enterprise customers and demonstrates systematic approach to information security management.

Evidence: https://www.logo.dev/legal/dpa

GDPR (source) — Compliant

Logo.dev demonstrates strong GDPR compliance with comprehensive privacy policy, detailed DPA with Standard Contractual Clauses for international transfers, clear legal basis for processing, and explicit GDPR compliance statements. The company has implemented appropriate technical and organizational measures including encryption, access controls, and data subject rights procedures. Risk is low due to proactive compliance measures and clear documentation.

Evidence: https://www.logo.dev/legal/privacy, https://www.logo.dev/legal/dpa, https://www.logo.dev/legal/subprocessors

Financials

Financial Resilience Score: 5/10

Logo.dev, operated by Simple Casual, LLC, is a small privately held US developer-tools company with no public financial filings. Revenue, EBIT, equity, and headcount are not disclosed, making a precise resilience assessment impossible. However, qualitative factors suggest moderate resilience: the business benefits from a clear post-Clearbit demand tailwind (HubSpot's 2023 acquisition of Clearbit and subsequent wind-down of its free Logo API created a migration opportunity that Logo.dev explicitly targets), a high-margin API/CDN cost structure built on third-party infrastructure (Vercel, Sentry), and a broad fragmented customer base of 30,000+ teams reducing single-customer concentration risk. The company shows multiple product lines (Logo API, Company Data API, Company Search API, Merchant Transaction API, Stock Ticker Logos, Crypto Logos) providing expansion revenue surface area, and named reference customers include Okta, Perplexity, Linear, Mutiny, Granola, Levels.fyi, and Close CRM. Self-disclosed scale metrics include ~25 million daily API requests, ~30 million companies covered, and ~628 million domains indexed. Key risks include IP exposure around redistribution of third-party corporate logos (trademark/fair-use grey zone), platform dependency on Vercel and other SaaS subprocessors, intense low-priced competition from Brandfetch and others that caps ARPU ($280-$1,260/yr tiers), key-person risk typical of small LLCs, and complete lack of financial transparency with no known external funding round publicly confirmed.

Key strengths: Clear product-market fit catalyst from Clearbit Logo API wind-down post-HubSpot acquisition, Low operating intensity - CDN + image/data pipeline leveraging third-party infrastructure (Vercel, Sentry), Diversified small-ticket customer base of 30,000+ teams reducing concentration risk, Multiple product lines providing expansion revenue surface area, Strong self-disclosed scale: ~25M daily API requests, ~30M companies, ~628M domains indexed, Notable reference customers including Okta, Perplexity, Linear, Mutiny, Granola, Levels.fyi, Close CRM

Risk factors: No public financial disclosures - revenue, profitability, cash runway unverifiable, IP/legal risk from redistributing third-party corporate logos (trademark grey zone), Platform dependency risk on Vercel and upstream SaaS subprocessors, Intense competition from Brandfetch, residual Clearbit, favicon services - low pricing caps ARPU, Key-person risk typical of small LLC with likely single-digit to low-double-digit headcount, No confirmed external venture capital funding signal

Revenue by geography

Revenue by product/service

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