Logo.dev Due Diligence

Run due diligence on Logo.dev: check compliance and get alerts when suppliers change.

United States · logo.dev · 13 vendors

Logo.dev provides a comprehensive API for developers to access and integrate verified company logos into their applications and websites. The service offers reliable, up-to-date brand logos by domain, company name, stock ticker, or crypto symbol, delivered via a fast global CDN. It aims to eliminate the manual effort of sourcing and maintaining company logos for various use cases like CRM tools, financial applications, and job boards.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 13 sub-vendors.

Insights

Last updated 2026-05-21 · revision 1

13 direct vendors, 185 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

3 in-scope frameworks identified; showing 3.

GDPR (source) — Evidence found

Evidence: https://www.logo.dev/legal/privacy, https://www.logo.dev/legal/dpa, https://www.logo.dev/legal/subprocessors

SOC 2 (source) — No public evidence

Evidence: https://www.logo.dev/legal/dpa

ISO 27001 (source) — No public evidence

Evidence: https://www.logo.dev/legal/dpa

Financials

Financial Resilience Score: 5/10

Logo.dev, operated by Simple Casual, LLC, is a small privately held US developer-tools company with no public financial filings. Revenue, EBIT, equity, and headcount are not disclosed, making a precise resilience assessment impossible. However, qualitative factors suggest moderate resilience: the business benefits from a clear post-Clearbit demand tailwind (HubSpot's 2023 acquisition of Clearbit and subsequent wind-down of its free Logo API created a migration opportunity that Logo.dev explicitly targets), a high-margin API/CDN cost structure built on third-party infrastructure (Vercel, Sentry), and a broad fragmented customer base of 30,000+ teams reducing single-customer concentration risk. The company shows multiple product lines (Logo API, Company Data API, Company Search API, Merchant Transaction API, Stock Ticker Logos, Crypto Logos) providing expansion revenue surface area, and named reference customers include Okta, Perplexity, Linear, Mutiny, Granola, Levels.fyi, and Close CRM. Self-disclosed scale metrics include ~25 million daily API requests, ~30 million companies covered, and ~628 million domains indexed. Key risks include IP exposure around redistribution of third-party corporate logos (trademark/fair-use grey zone), platform dependency on Vercel and other SaaS subprocessors, intense low-priced competition from Brandfetch and others that caps ARPU ($280-$1,260/yr tiers), key-person risk typical of small LLCs, and complete lack of financial transparency with no known external funding round publicly confirmed.

Key strengths: Clear product-market fit catalyst from Clearbit Logo API wind-down post-HubSpot acquisition, Low operating intensity - CDN + image/data pipeline leveraging third-party infrastructure (Vercel, Sentry), Diversified small-ticket customer base of 30,000+ teams reducing concentration risk, Multiple product lines providing expansion revenue surface area, Strong self-disclosed scale: ~25M daily API requests, ~30M companies, ~628M domains indexed, Notable reference customers including Okta, Perplexity, Linear, Mutiny, Granola, Levels.fyi, Close CRM

Risk factors: No public financial disclosures - revenue, profitability, cash runway unverifiable, IP/legal risk from redistributing third-party corporate logos (trademark grey zone), Platform dependency risk on Vercel and upstream SaaS subprocessors, Intense competition from Brandfetch, residual Clearbit, favicon services - low pricing caps ARPU, Key-person risk typical of small LLC with likely single-digit to low-double-digit headcount, No confirmed external venture capital funding signal

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Revenue by product/service

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