MarketingPlatform ApS Due Diligence
Run due diligence on MarketingPlatform ApS: check compliance and get alerts when suppliers change.
Denmark · marketingplatform.com · 16 vendors
MarketingPlatform ApS is a Danish SaaS company that provides a user-friendly and advanced email and SMS marketing automation solution. Their platform includes an omnichannel customer data platform, enabling businesses to engage in dialogue with customers and streamline marketing processes. The company became part of LINK Mobility Group in 2021.
Resilience scores
- Digital Sovereignty: 31
- Digital Resilience: 8
- Financial Resilience: 7
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Insights
Last updated 2026-09-13 · revision 12
16 direct vendors, 175 subvendors
Direct vendors by controlling owner country (sample)
- Sweden: 1
- Denmark: 2
- Switzerland: 1
Subvendors by controlling owner country (sample)
- Japan: 3
- Sweden: 3
- Germany: 4
Compliance
7 in-scope frameworks identified; showing 3.
NIS2 (source) — No public evidence
Evidence: https://marketingplatform.com/about-us/, https://marketingplatform.com/, https://linkmobility.com/
ePrivacy Directive — Evidence found
Evidence: https://marketingplatform.com/cookie-and-privacy-policy/, https://marketingplatform.com/how-emailplatform-complies-with-gdpr/, https://marketingplatform.com/
ISO 27001 (source) — No public evidence
Evidence: https://marketingplatform.com/how-emailplatform-complies-with-gdpr/, https://marketingplatform.com/, https://cloud.google.com/security/encryption-at-rest
Financials
Financial Resilience Score: 7/10
MarketingPlatform ApS benefits significantly from being a subsidiary of LINK Mobility ASA, a publicly listed Norwegian CPaaS company with 700+ employees across 22 countries. This parent-company backing provides access to group liquidity, shared infrastructure, and cross-sell opportunities into LINK's SMS/CPaaS customer base. The company operates a recurring SaaS revenue model in email marketing, SMS marketing, marketing automation, and CDP, which typically produces predictable, high-margin recurring revenue. The company has strong blue-chip customer references including Novo Nordisk, Royal Unibrew, Verisure, Med24.dk, dao, and Danske Regioner, which reduces customer concentration risk and provides credibility in the Nordic mid-market. Its positioning as a GDPR-compliant Danish supplier serves as a differentiator against larger US-based competitors like Mailchimp, HubSpot, and Klaviyo. Product breadth across email, SMS, marketing automation, CDP, and integrations with major e-commerce and ERP platforms supports upsell and reduces churn. However, the company faces intense competition from global SaaS players with far larger R&D budgets, and integration risk within LINK Mobility could subordinate its product roadmap and go-to-market strategy to group priorities. Its focus on the Nordic mid-market SME segment exposes it to economic downturns and marketing budget cuts. Standalone financial disclosure is limited due to Danish class-B ApS exemptions, making independent resilience assessment difficult. Expansion into Spain and Peru introduces FX and localization risks.
Key strengths: Backed by listed parent LINK Mobility ASA with 700+ employees in 22 countries, Recurring SaaS revenue model with high gross margins, Blue-chip Nordic customer references (Novo Nordisk, Royal Unibrew, Verisure, Danske Regioner), GDPR-compliant Danish supplier positioning as competitive differentiator, Broad product portfolio: email, SMS, marketing automation, CDP with major platform integrations
Risk factors: Intense competition from global SaaS players (Mailchimp, HubSpot, Klaviyo, ActiveCampaign, Braze) with larger R&D budgets, Integration risk within LINK Mobility group may subordinate product roadmap and pricing, Nordic mid-market SME exposure sensitive to economic downturns and marketing budget cuts, Limited standalone financial disclosure as Danish class-B ApS subsidiary, FX and geographic expansion risk from Spanish and Peruvian operations
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