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Denmark · owned by Independent (Denmark) · menii.dk · 8 vendors
Limited information available. The website appears to be minimal with only basic branding displayed.
Resilience scores
- Digital Sovereignty: 0
- Digital Resilience: 1
- Financial Resilience: 6
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Insights
Last updated 2026-09-13 · revision 15
8 direct vendors, 129 subvendors
Direct vendors by controlling owner country (sample)
- United States: 6
- Australia: 1
- Norway: 1
Subvendors by controlling owner country (sample)
- United Kingdom: 1
- Poland: 1
- France: 3
Compliance
4 in-scope frameworks identified; showing 3.
GDPR (source) — No public evidence
GDPR applies to all companies in the EU/EEA that process personal data. As a Danish company, GDPR is mandatory.
NIS2 (source) — No public evidence
NIS2 applies to Essential and Important Entities in specific sectors with 50+ employees or €10M+ turnover.
SOC 2 (source) — No public evidence
SOC2 is voluntary but increasingly expected for companies providing cloud services or handling customer data.
Financials
Three-year financials
- 2025: gross profit DKK 4.25M, EBIT DKK 2.00M, equity DKK 1.94M
- 2024: gross profit DKK 2.72M, EBIT DKK 1.38M, equity DKK 1.42M
- 2023: gross profit DKK 2.18M, EBIT DKK 866K, equity DKK 978K
Financial Resilience Score: 6/10
Menii ApS operates with a moderate financial resilience score of 6/10. The company benefits from an agile direct-to-consumer (D2C) e-commerce model which maintains lower overhead than traditional retail, providing operational flexibility. However, its focus on party and baking supplies makes it highly susceptible to fluctuations in discretionary consumer spending, particularly during economic downturns when non-essential items are often the first to be cut from household budgets. Additionally, the company faces intense competition from both large-scale general retailers and international giants, which pressures profit margins. As a small to medium-sized enterprise, Menii also deals with inherent risks related to physical inventory management and limited access to capital compared to larger competitors. This combination of niche market strength and exposure to macroeconomic and competitive pressures results in a balanced but cautious resilience outlook.
Key strengths: Agile direct-to-consumer (D2C) e-commerce model, Lower overhead costs compared to brick-and-mortar, Specialized market niche in party and baking supplies, Operational flexibility
Risk factors: Dependence on discretionary consumer spending, High competition from supermarkets and international giants, Inventory risks related to seasonality and trends, Limited access to capital as an SME
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