Bird B.V. Due Diligence
Run due diligence on Bird B.V.: check compliance and get alerts when suppliers or ownership change.
Netherlands · owned by Bird B.V. (Netherlands) · www.sparkpost.com · 21 vendors
Bird (formerly MessageBird) is an AI-powered business communication platform that enables companies to send email, SMS, WhatsApp, and other messaging channels at scale. Originally launched as MessageBird, the company acquired SparkPost and rebranded to Bird, now powering approximately 40% of global commerce email. It offers marketing automation, customer data platform capabilities, and multi-channel communication APIs.
Resilience scores
- Digital Sovereignty: 5
- Digital Resilience: 7
- Financial Resilience: 7
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Services catalogue
10 services in catalogue across 5 categories; runs on 21 sub-vendors.
- Email Sending Service
- MailAnyone
- MessageBird Email
Insights
Last updated 2026-03-02 · revision 3
21 direct vendors, 196 subvendors
Direct vendors by controlling owner country (sample)
- United States: 17
- United Kingdom: 1
- Australia: 1
Subvendors by controlling owner country (sample)
- Russia: 1
- Israel: 1
- South Korea: 1
Financials
Three-year financials
- 2020: revenue $200 million (Run Rate)
- 2019:
- 2018:
Financial Resilience Score: 7/10
Assessing financial resilience for a private company with limited public data is challenging. However, based on available qualitative information, MessageBird demonstrated strong financial resilience prior to its acquisition: * **Significant Funding Rounds:** MessageBird successfully raised substantial capital from prominent investors. Its Series C round in October 2020 raised $200 million, valuing the company at $3 billion. This indicates strong investor confidence and provided ample capital for growth and operations. * **High Valuation:** The $3 billion valuation in 2020, and the subsequent acquisition by Sinch for approximately $1.3 billion (including SparkPost), reflects a company with a strong market position, significant growth potential, and valuable assets. * **Strategic Acquisitions:** MessageBird itself was active in M&A, notably acquiring SparkPost in April 2021. This demonstrates a capacity for strategic expansion and consolidation, funded by its strong capital base. * **Stated Growth:** While specific audited revenue figures are scarce, MessageBird consistently reported rapid growth, often claiming to double revenue year-over-year in its earlier phases. This organic growth, combined with strategic acquisitions, points to a robust business model. * **Market Position:** MessageBird was a leading player in the CPaaS (Communications Platform as a Service) market, a sector experiencing high demand. This strong market position contributed to its financial stability and attractiveness to investors and acquirers. The primary limitation in providing a higher, more quantitative score is the absence of detailed profitability (EBIT) and balance sheet (Equity) data, which are crucial for a comprehensive resilience assessment. However, the company's ability to attract significant investment and achieve a high valuation suggests a fundamentally resilient financial structure.
Key strengths: Significant Funding Rounds, High Valuation, Strategic Acquisitions, Stated Growth, Market Position
Risk factors: Absence of detailed profitability (EBIT) and balance sheet (Equity) data
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