Michigan Home Listings, LLC Due Diligence

Run due diligence on Michigan Home Listings, LLC: check compliance and get alerts when suppliers or ownership change.

United States · owned by Independent (United States) · michiganhomelistings.com · 10 vendors

Michigan Home Listings, LLC is a licensed real estate brokerage based in Southfield, Michigan (Oakland County) that provides full-service home selling at lower fees than traditional brokers. The company lists homes on the MLS and major platforms such as Zillow, Redfin, and Trulia, leveraging AI combined with what it calls RI (real intelligence) to reduce operating costs and pass savings on to sellers. It serves numerous communities across the Metro Detroit area and brings over two decades of expertise in residential real estate brokerage and finance.

Resilience scores

Technology vendors

Insights

Last updated 2026-10-05 · revision 3

10 direct vendors, 118 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 4/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Michigan Home Listings, LLC demonstrates a medium level of migration readiness, leaning towards the lower end of the spectrum. The primary challenge lies in its internal tech stack, which is based on WordPress. This suggests a more traditional, potentially monolithic architecture that is not inherently cloud-native, containerized, or microservices-based. Migrating such a system would likely involve a 'lift-and-shift' approach or a more complex re-platforming effort, increasing time and cost. The company also faces a 'Medium' vendor lock-in risk with its 10 vendors, which could complicate efforts to transition services or platforms. A significant unknown is the lack of publicly available data on data residency requirements, which could introduce substantial complexity and cost if strict requirements exist. Similarly, the absence of financial stability data (revenue concentration, growth history) makes it difficult to assess the company's capacity to fund a significant migration initiative. On the positive side, the regulatory environment is relatively straightforward, adhering to general US data privacy laws with NIS2 being inapplicable, which simplifies compliance considerations during a migration.

Compliance

5 in-scope frameworks identified; showing 3.

RESPA — No public evidence

The Real Estate Settlement Procedures Act applies to federally related mortgage loans and prohibits practices like kickbacks and unearned fees among settlement service providers. A real estate broker is considered a settlement service provider.

Evidence: https://michiganhomelistings.com/about-us/, https://michiganhomelistings.com/

Michigan Administrative Code R 339.22101 et seq. — No public evidence

These are the specific administrative rules that implement the Michigan Occupational Code for real estate professionals. As a self-proclaimed licensed broker in Michigan, the company is subject to these detailed regulations.

Evidence: https://www.law.cornell.edu/regulations/michigan/Mich-Admin-Code-R-339-22101, https://ars.apps.lara.state.mi.us/AdminCode/DownloadAdminCodeFile?FileName=R%20339.22101%20to%20R%20339.22667.pdf&ReturnHTML=True, https://council.legislature.mi.gov/JCAR/File?path=/JCARFiles/2025%20Documents%20Received/Final%20JCAR%20Packages/2023-075%20LR%20(JCAR%2025-42)%20Real%20Estate%20Brokers_Salespersons/2023-075%20LR%20Real%20Estate%20Brokers_Strike-Bold_Version_of_Final_Rule(s).doc.htm, https://michiganhomelistings.com/about-us/, https://ars.apps.lara.state.mi.us/AdminCode/DownloadAdminCodeFile?FileName=R%20339.22101%20to%20R%20339.22667.pdf, https://michiganhomelistings.com/

Michigan Consumer Protection Act — Evidence found

The MCPA applies broadly to the conduct of business providing goods, property, or services to individuals for personal purposes, which includes real estate transactions and advertising.

Evidence: https://www.legislature.mi.gov/documents/mcl/pdf/mcl-act-331-of-1976.pdf, https://www.marrowdetroitprovisions.com/terms, https://www.legislature.mi.gov/mileg.aspx%3Fpage%3DgetObject%26objectName%3Dmcl-445-903, https://michiganhomelistings.com/privacy-policy/

Financials

Financial Resilience Score: 4/10

Michigan Home Listings, LLC is a small, privately held Michigan-based residential real estate brokerage with no publicly available financial statements. As a private LLC, it is not required to disclose financial data under Michigan law, and the only mandatory state filing is an administrative Annual Statement with LARA that contains no financial information. There are no SEC filings, no audited accounts, and no bond prospectus available. Qualitative strengths include a niche discount full-service brokerage model well-aligned with post-NAR-settlement commission changes, experienced ownership with over two decades of residential real estate and finance experience, and a low-overhead technology-leveraged operating model using AI tools. The company remains an active going concern as of 2026, as evidenced by its active website. However, significant risks exist including extreme scale and concentration risk (single-state, single-asset-class brokerage entirely dependent on Michigan residential sales), market cyclicality with long average days on market (76 days) and competitive pressure from discount brokers like Redfin, regulatory compliance exposure, and transparency risk for counterparties due to lack of audited financials. The score of 4 reflects the inherent fragility of a small, undiversified private brokerage with no visible financial cushion, balanced against evidence of continued operations and experienced management.

Key strengths: Niche discount full-service brokerage model aligned with post-NAR-settlement commission changes, Experienced ownership with over two decades of residential real estate and finance expertise, Low-overhead, AI-leveraged technology operating model, Active going concern as of 2026, Local market expertise in Metro Detroit / Oakland County

Risk factors: Extreme geographic concentration - 100% Michigan residential market exposure, Single asset class concentration - residential brokerage only, Market cyclicality with long days on market (avg 76 days in Michigan), Intense competition from discount brokers (Redfin, flat-fee MLS firms), No audited financial trail limits counterparty assessment, Small scale with limited financial cushion, Regulatory/compliance exposure if Annual Statement filings lapse

Revenue by geography

Revenue by product/service

Workforce by country

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