Mixpanel, Inc. Due Diligence
Run due diligence on Mixpanel, Inc.: check incident history and compliance and get alerts when suppliers or ownership change.
United States · owned by Independent (United States) · mixpanel.com · 45 vendors
Mixpanel is an AI-powered digital analytics platform designed for product teams, enabling them to track user behavior, measure conversions, and improve retention across web and mobile applications. The platform uses an event-based data model to help organizations analyze how users interact with their products and make data-driven decisions. It serves a wide range of industries including finance, media, e-commerce, healthcare, and B2B SaaS.
Resilience scores
- Digital Sovereignty: 91
- Digital Resilience: 9
- Financial Resilience: 8
Disruption prediction
Mixpanel, Inc.: 1 critical incidents expected in the next three months, based on its recorded incident history.
Forecast estimates are rounded up to whole numbers.
No active incident reported (its status page, as of 2026-11-09 17:25 UTC)
21 of Mixpanel, Inc.'s 45 vendors have incident tracking.
Technology vendors
- Customer.io — Technology — United States
- Typeform — Technology — Spain
- WP Engine, Inc. — Technology — United States
- and 43 more
Services catalogue
4 services in catalogue across 2 categories; runs on 45 sub-vendors.
- Platform instrumentation
- Analytics
- Mixpanel
Insights
Last updated 2026-10-23 · revision 6
45 direct vendors, 257 subvendors
Direct vendors by controlling owner country (sample)
- Israel: 1
- United States: 41
- Spain: 1
Subvendors by controlling owner country (sample)
- Netherlands: 3
- Czech Republic: 1
- Belgium: 3
Financials
Three-year financials
- 2022: revenue > $100 million, EBIT Positive
- 2021: revenue ~$100 million, EBIT Positive / Break-even
- 2020: revenue < $100 million, EBIT Negative / Approaching Break-even
Financial Resilience Score: 8/10
Mixpanel demonstrates strong financial resilience, warranting a high score. The reasoning is based on the following factors: The company is no longer reliant on venture capital for its operations. This is the single most important factor in its resilience, allowing it to control its own destiny, weather economic downturns, and invest strategically without the pressure of a burn rate. With over $100 million in ARR, Mixpanel has a substantial and predictable revenue base from a large, diversified customer pool. This scale provides stability and operational leverage. While not public, the company's history of significant funding ($77 million in primary capital) combined with its recent profitability suggests a healthy balance sheet with a solid cash position. Backed by elite firms like Andreessen Horowitz and Sequoia Capital, Mixpanel has access to a powerful network and strategic guidance. The 2021 investment from Bain Capital further validates its business model and market position.
Key strengths: Profitability and Positive Cash Flow, Significant Revenue Scale, Strong Balance Sheet, Top-Tier Investor Backing
Risk factors: The primary risk factor is the highly competitive nature of the product analytics market, with key competitors like Amplitude (publicly traded), Heap (acquired by ContentSquare), and Pendo. This intense competition can put pressure on pricing and growth.
Revenue by geography
- North America (primarily USA): 60%
- EMEA (Europe, Middle East, Africa): 30%
- APAC & Rest of World: 10%
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