Moat

United States · moat.com · 33 vendors

Moat is a marketing analytics and measurement platform that provides tools to help brands and publishers measure and drive attention, viewability, validity, and brand safety in digital advertising. It offers actionable insights to improve the effectiveness of online advertising campaigns. Moat was acquired by Oracle in 2017 and operates as an independent platform within Oracle Data Cloud.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 33 sub-vendors.

Insights

Last updated 2026-03-05 · revision 5

33 direct vendors, 332 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 9/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Moat exhibits very high migration readiness. The company's internal tech stack is exceptionally well-suited for migration, featuring cloud-native technologies like Amazon Web Services (AWS), containerization with Docker and Kubernetes, and a microservices-friendly architecture with Apache Kafka, Cassandra, and Elasticsearch. This modern foundation significantly reduces the technical hurdles and costs associated with migrating to new cloud environments or refactoring applications. Furthermore, if the 'Total Vendors: 0' data point is taken literally, Moat faces no external vendor lock-in, which is a massive advantage. The absence of external vendor contracts or proprietary systems would allow for highly flexible and rapid migration strategies without the complexities of vendor transitions or data egress fees. This interpretation, however, stands in contradiction to the 'Total Services: 107' and 'Vendor HQ Countries' data, which suggests some form of service consumption or internal service management with diverse geographic origins. Assuming minimal to no external vendor lock-in, this is a key enabler for migration. The main challenges for migration readiness stem from the regulatory environment, where numerous regulations (GDPR, NIS2, HIPAA, SOC2, ISO 27001, ISAE 3000) are marked as 'Assessment Required.' A migration project would necessitate a thorough compliance review to ensure the new infrastructure and processes meet all applicable requirements, potentially adding significant complexity, time, and cost. Additionally, specific data residency requirements are unknown, which could introduce constraints if data needs to remain in particular geographic locations post-migration. Financial stability data is also unavailable, making it difficult to assess the company's capacity to fund a large-scale migration effort.

Compliance

4 in-scope frameworks identified; showing 3.

HIPAA (source) — Assessment Required

HIPAA applies to covered entities (healthcare providers, health plans, healthcare clearinghouses) and their business associates who handle Protected Health Information (PHI). Without knowing Moat's industry or business model, there's a low probability of HIPAA applicability unless they're in healthcare or handle PHI. Risk level is low because HIPAA has specific sectoral application, but assessment is needed to confirm.

SOC 2 (source) — Assessment Required

SOC2 is relevant for service organizations that store, process, or transmit customer data, particularly cloud services and SaaS providers. Without knowing Moat's business model, there's a moderate risk that SOC2 could be applicable if they provide technology services. Risk level is medium because SOC2 compliance is increasingly expected by enterprise customers, and lack of certification can impact business opportunities.

ISO 27001 (source) — Assessment Required

ISO 27001 is a voluntary information security management standard that's increasingly expected across industries, especially for companies handling sensitive data or serving enterprise customers. Risk level is medium because while not legally mandated, lack of ISO 27001 certification can impact competitive positioning and customer trust, particularly in B2B relationships.

Financials

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