Momentive Global Due Diligence

Run due diligence on Momentive Global: check compliance and get alerts when suppliers change.

United States · www.surveymonkey.com · 26 vendors

SurveyMonkey Inc. is a software-as-a-service (SaaS) company that provides online survey and forms tools. It offers solutions that help businesses collect and analyze stakeholder feedback to make informed decisions.

Resilience scores

Digital Sovereignty: 73
Digital Resilience: 9
Financial Resilience: 5

Technology vendors

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and 23 more

Services catalogue

3 services in catalogue across 2 categories; runs on 26 sub-vendors.

Online Surveys
SurveyMonkey
Usabilla

Insights

Last updated 2026-08-16 · revision 2

26 direct vendors, 208 subvendors

Direct vendors by controlling owner country (sample)

Canada: 1
United States: 19
China: 1

Subvendors by controlling owner country (sample)

Poland: 2
Russia: 1
Finland: 1

Compliance

10 in-scope frameworks identified; showing 3.

Financials

Three-year financials

2021: revenue $460.5M, EBIT -$157M, equity $207M
2020: revenue $375.8M, EBIT -$105M, equity $266M
2019: revenue $306.9M, EBIT -$94M, equity $212M

Financial Resilience Score: 5/10

Momentive Global (SurveyMonkey) operated a subscription/SaaS business model with strong recurring revenue characteristics and high gross margins (~80%). Revenue compounded at approximately 22-25% CAGR from 2018 through 2021, reaching $460.5M in FY 2021. However, the company was persistently unprofitable on a GAAP basis, with operating losses widening from ~$94M in 2019 to ~$157M in 2021, driven by heavy stock-based compensation and aggressive sales & marketing investment to support its enterprise pivot. The company's inability to reconcile heavy investment with GAAP profitability contributed to the failed Zendesk merger in early 2022 and the subsequent take-private acquisition by Symphony Technology Group for ~$1.5B in June 2022. While PE ownership provides financial backing and removes short-term public-market pressure, LBO transactions typically add significant debt to the balance sheet, and the current debt profile is not publicly disclosed. Multiple rounds of post-acquisition layoffs have been reported. Strengths supporting resilience include a globally recognized brand, a massive free-user funnel driving low CAC, a diversified customer base with no single customer >10% of revenue, and predictable recurring subscription revenue. Risks include competitive pressure from Qualtrics, Medallia, Typeform, and free alternatives (Google Forms, Microsoft Forms), AI-driven disruption of survey creation, post-LBO leverage, and reduced transparency since going private.

Key strengths: SaaS subscription model with ~80% gross margins, Strong revenue growth (~22-25% CAGR 2018-2021), Globally recognized SurveyMonkey brand, Large free-user funnel driving low customer acquisition cost, 260K+ paying organizations globally by 2021, Diversified customer base with no customer >10% of revenue, PE backing from Symphony Technology Group since June 2022

Risk factors: Persistent GAAP operating losses (~$157M in 2021), Heavy stock-based compensation and S&M spending, Competitive pressure from Qualtrics, Medallia, Typeform, Google/Microsoft Forms, Enterprise transition risk with longer sales cycles, Post-LBO leverage with undisclosed debt profile, Reduced transparency as a private company, Generative AI disruption to survey creation, Post-acquisition layoffs signaling cost restructuring

Revenue by geography

United States: 67%
Rest of World: 33%

Revenue by product/service

Self-serve (SurveyMonkey/Wufoo subscriptions): 67%
Enterprise (SurveyMonkey Enterprise, GetFeedback, Momentive, Apply): 33%

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