NPS.Today

Denmark · owned by Bright Minds ApS (Denmark) · nps.today · 42 vendors

NPS.Today is a customer experience (CX) software company based in Copenhagen, Denmark. It offers an all-in-one platform for unifying and automating survey programs across the customer journey, utilizing NPS, CSAT, and CES surveys. The company provides plug-and-play solutions that integrate with existing IT systems like Salesforce and Dynamics to help businesses measure, understand, and act on customer feedback in real-time.

Resilience scores

Technology vendors

Services catalogue

2 services in catalogue across 1 category; runs on 42 sub-vendors.

Insights

Last updated 2026-09-13 · revision 7

42 direct vendors, 368 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 4/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

NPS.Today's migration readiness is assessed as low to medium, primarily due to substantial data gaps, a complex regulatory landscape, and strict data residency requirements. Crucially, there is no information available regarding the company's internal tech stack (e.g., cloud-native adoption, containerization, microservices architecture), which is a foundational element for assessing migration feasibility and effort. Similarly, financial stability data is absent, making it impossible to gauge the company's capacity to fund a potentially costly migration. The regulatory environment presents significant challenges: GDPR is mandatory, and NIS2, SOC2, and ISO 27001 all require assessment, implying that any migration strategy must meticulously ensure compliance with these frameworks, adding considerable complexity and overhead. Furthermore, mandatory EU data residency requirements under GDPR will strictly govern data placement and transfer mechanisms, limiting choices for cloud providers and requiring robust safeguards for any international data flows. The company utilizes 116 services, and while these are sourced from geographically diverse vendors (11-12 countries), the "Vendor Lock-in Risk" is "Unknown." A high degree of vendor lock-in for these numerous services would significantly impede migration efforts, increasing costs and complexity. Without clarity on the current architecture, financial resources, and vendor contractual terms, a migration would face numerous unknowns and inherent difficulties.

Compliance

4 in-scope frameworks identified; showing 3.

GDPR (source) — Assessment Required

GDPR is always applicable for companies headquartered in EU/EEA (Denmark) that process any personal data. High risk due to severe penalties (up to 4% of annual global turnover or €20M), strict enforcement in Denmark, and universal applicability to virtually all business operations including employee data, customer data, and supplier information.

NIS2 (source) — Assessment Required

NIS2 applicability depends on company size (50+ employees OR €10M+ turnover) and sector classification. Without knowing the specific industry or size, risk is medium. If applicable, non-compliance can result in significant penalties and operational restrictions. Denmark has implemented NIS2 with strong enforcement mechanisms.

SOC 2 (source) — Assessment Required

If NPS.Today provides cloud-based services or SaaS solutions (likely given the .today domain and NPS focus), SOC2 compliance becomes important for customer trust and B2B relationships. Medium risk as it's voluntary but increasingly expected by enterprise customers.

Financials

Three-year financials

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