Ordrestyring ApS

Denmark · owned by Aceve (formerly HVD Group) (Sweden) · ordrestyring.dk · 16 vendors

Ordrestyring is Denmark's leading order and job management software platform, used by 30,000+ tradespeople including electricians, plumbers, carpenters, and other craftsmen. The platform provides digital tools for job management, time and material registration, quality assurance, planning, invoicing, and documentation via both a web system and a mobile app. Since 2018 it has been part of the Swedish-origin group Aceve (formerly HVD Group), which offers digital solutions to the trades industry across the Nordics.

Resilience scores

Disruption prediction

Ordrestyring ApS has an estimated 17% probability of disruption in the next 6 months.

10 of Ordrestyring ApS's 16 vendors monitored for disruptions.

Technology vendors

Insights

Last updated 2026-09-13 · revision 2

16 direct vendors, 268 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 7/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Ordrestyring ApS shows a high degree of migration readiness (Score: 70). Opportunities stem from its modern architecture, with "Key Technologies" explicitly stating "SaaS (Software as a Service)" and "Cloud-based platform" utilizing "REST API" and "Real-time data synchronization." This indicates a modular and cloud-native architecture highly suitable for migration, re-platforming, or adopting containerization/microservices. The company's consistent revenue growth provides the financial resources necessary to fund complex migration projects. Furthermore, clearly defined "GDPR" compliance and "Data processed within EU/EEA" residency requirements, while constraints, simplify planning for compliant migration paths. The most significant challenge is the "Vendor Lock-in Risk: Unknown." With 17 services in use, deep dependencies on specific vendors or restrictive contracts could significantly complicate and increase the cost of migration. A thorough assessment of these vendor relationships is crucial. Additionally, the "Data processed within EU/EEA" requirement limits the choice of cloud regions and providers, necessitating careful planning to ensure continued compliance. The use of WordPress and Elementor for their website might represent a smaller, distinct migration effort if a full consolidation is desired.

Compliance

7 in-scope frameworks identified; showing 3.

ISAE 3000 (source) — Assessment Required

ISAE 3000 is an international assurance standard used for non-financial assurance engagements, commonly applied in Denmark and the Nordics for IT/cloud service provider assurance reports (similar to SOC 2 in the US context). Danish companies providing cloud/SaaS services to business customers sometimes obtain ISAE 3000 Type I or Type II reports (often ISAE 3402 for service organisations) as evidence of internal controls. No ISAE 3000 report was found for Ordrestyring ApS. The ISO 27001 certification partially substitutes for this in the Danish market. Risk is Low because ISAE 3000 is not legally mandated, and the ISO 27001 certification provides comparable assurance for most Danish enterprise customers. However, some larger Danish enterprise or public sector customers may specifically request an ISAE 3000/3402 report.

Evidence: https://ordrestyring.dk/, https://trust.aceve.com, https://www.iaasb.org/publications/international-standard-assurance-engagements-isae-3000-revised-assurance-engagements-other-audits-or

Danish Marketing Practices Act — Partially Compliant

The Danish Marketing Practices Act and the EU ePrivacy Directive (implemented in Denmark via the Executive Order on Cookies) require informed consent for non-essential cookies and electronic marketing. Ordrestyring has a published cookie policy (ordrestyring.dk/cookiepolitik/) and uses Legal Monster (a marketing compliance tool listed as a sub-processor) for consent management. The company also uses MailChimp for email marketing with an opt-in newsletter. Risk is Low because the company has implemented consent mechanisms and uses a dedicated compliance tool (Legal Monster), though the actual cookie consent implementation quality cannot be fully verified without live site testing.

Evidence: https://ordrestyring.dk/cookiepolitik/, https://ordrestyring.dk/gdpr/, https://www.datatilsynet.dk/english/topics/cookies

ISO 27001 (source) — Compliant

Ordrestyring ApS (operating under parent company Aceve Danmark ApS) displays an ISO 27001 certification badge prominently on its website footer and GDPR page, linking to trust.aceve.com. ISO 27001 is the international standard for Information Security Management Systems (ISMS). Achieving and maintaining ISO 27001 certification requires a formal third-party audit by an accredited certification body, covering risk assessment, security controls, incident management, business continuity, and continuous improvement. The presence of this certification significantly reduces information security risk and demonstrates a structured approach to data protection. Risk is Low because the certification provides strong evidence of systematic security governance, which also supports GDPR Article 32 compliance (appropriate technical and organisational measures).

Evidence: https://ordrestyring.dk/, https://ordrestyring.dk/gdpr/, https://trust.aceve.com, https://www.iso.org/isoiec-27001-information-security.html

Financials

Three-year financials

Financial Resilience Score: 7/10

Ordrestyring ApS demonstrates solid financial resilience underpinned by strong strategic backing from EQT and Adelis via the Aceve (formerly HVD Group) platform, providing deep capital and M&A firepower. Gross profit has grown consistently from DKK 31.1M in 2020 to DKK 80.1M in 2025, representing a ~24% CAGR, and the company benefits from a sticky SaaS revenue base with 30,000+ Danish craftsmen users across a highly fragmented SME customer base. A significant equity recapitalisation in FY2025 (from DKK 12.4M to DKK 52.0M) materially strengthened the balance sheet, cushioning the year's net loss and signaling parent commitment to continued growth investment. However, FY2025 showed EBIT compression (-29.4%) and a net loss of DKK 4.0M despite gross profit growth of 19.4%, indicating costs growing faster than revenue — a typical 'invest-through-P&L' SaaS pattern under new PE ownership but one that requires monitoring. Single-country Denmark exposure, opaque revenue disclosure under the Danish ÅRL small/medium regime, integration risk from the ongoing rebrand to Aceve Danmark ApS, and intense competition (3,706 active competitors including The Access Group, Sage, and Acumatica) create meaningful risks. Overall, the combination of PE backing, recurring SaaS revenues, recapitalised equity, and consistent gross-profit growth outweighs these concerns.

Key strengths: Strategic PE ownership by EQT and Adelis via Aceve group, Consistent gross profit growth (~24% CAGR 2020-2025), Sticky SaaS revenue base with 30,000+ craftsman users, FY2025 equity recapitalisation from DKK 12.4M to DKK 52.0M, Highly fragmented customer base reducing concentration risk, Denmark's leading time-and-case management platform position

Risk factors: Single-country Denmark exposure to macro/SME construction downturn, FY2025 net loss of DKK 4.0M and EBIT compression of -29.4%, Costs growing faster than gross profit, Opaque disclosure - revenue not published, Integration and brand-equity risk from rebrand to Aceve Danmark ApS, Intense competition with 3,706 active competitors

Revenue by geography

Revenue by product/service

Workforce by country

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