Penni.io Due Diligence

Run due diligence on Penni.io: check compliance and get alerts when suppliers change.

Denmark · penni.io · 12 vendors

Penni.io provides a digital distribution solution for insurance companies and brokers. It enables them to sell insurance products online through various distribution partners by offering a platform for embeddable insurance widgets, checkout frontends, and APIs for system integration.

Resilience scores

Technology vendors

Services catalogue

4 services in catalogue across 2 categories; runs on 12 sub-vendors.

Insights

Last updated 2026-09-13 · revision 2

12 direct vendors, 175 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

10 in-scope frameworks identified; showing 3.

EU AI Act (source) — No public evidence

Evidence: https://penni.io/solutions, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32024R1689, https://artificialintelligenceact.eu/

SOC 2 (source) — No public evidence

Evidence: https://penni.io/solutions, https://www.aicpa-cima.com/resources/landing/soc-2-engagements

IDD — No public evidence

Evidence: https://penni.io, https://penni.io/solutions, https://www.finanstilsynet.dk/en, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32016L0097, https://www.eiopa.europa.eu/document/download/b8e1e0e0-5e1a-4e0a-8e0a-5e1a4e0a8e0a_en

Financials

Three-year financials

Financial Resilience Score: 5/10

Penni ApS is a small Danish InsurTech operating in the embedded insurance niche, a high-growth sub-segment with strong tailwinds from banks, retailers, and mobility players. The company benefits from a recurring SaaS/transaction-based revenue model typical of distribution platforms, which once anchored with large insurers tends to be sticky. Reference customers among established Nordic insurers and brokers give credibility and likely multi-year contracts, and the company has been backed by venture investors including Seed Capital, providing balance-sheet runway beyond operating cash flow. However, as a small private InsurTech, Penni is likely still investing heavily in growth and may be loss-making or near break-even. Customer concentration is a meaningful risk, as a small number of large insurer/broker partnerships likely drive most revenue. If still pre-profitability, the company depends on continued equity injections, and the 2023-2025 tighter European VC environment for InsurTech is a relevant risk. Without access to verified financial filings from CVR, a precise resilience score cannot be determined, but the profile is consistent with a mid-stage venture-backed startup with moderate resilience.

Key strengths: Niche positioning in embedded insurance, a high-growth InsurTech sub-segment, Recurring SaaS/transaction-based revenue model with sticky customer relationships, Reference customers among established Nordic insurers and brokers, Venture backing from Seed Capital and other investors providing runway, Industry recognition including DIA Top 100 Insurtechs and Insurtech Insights Future 50

Risk factors: Small scale; likely still investing in growth and may be loss-making or near break-even, Customer concentration risk from reliance on a few large insurer/broker partnerships, Funding dependence in a tighter 2023-2025 European VC environment for InsurTech, Regulatory exposure under IDD and local FSA oversight, with costs scaling by geography, Competition from incumbents' in-house digital channels and other embedded-insurance platforms (Qover, bsurance, Wefox-adjacent products)

Revenue by geography

Revenue by product/service

Workforce by country

Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.

View the full interactive report