Plausible Analytics Due Diligence
Run due diligence on Plausible Analytics: check compliance and get alerts when suppliers change.
Estonia · plausible.io · 19 vendors
Plausible Analytics is an open-source, privacy-focused web analytics platform that provides website owners with essential insights into user behavior without collecting personal data or using cookies. It offers a lightweight and simple alternative to traditional analytics tools, ensuring compliance with data protection regulations like GDPR and CCPA. The company operates as a self-funded European entity, with all visitor data processed and stored within the EU.
Resilience scores
- Digital Sovereignty: 11
- Digital Resilience: 7
- Financial Resilience: 9
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Services catalogue
3 services in catalogue across 2 categories; runs on 19 sub-vendors.
- Personal Data Processing
- Plausible Analytics
- Web Analytics
Insights
Last updated 2026-03-04 · revision 3
19 direct vendors, 160 subvendors
Direct vendors by controlling owner country (sample)
- Singapore: 1
- United States: 16
- Slovenia: 1
Subvendors by controlling owner country (sample)
- Sweden: 5
- Netherlands: 2
- Brazil: 1
Compliance
4 in-scope frameworks identified; showing 3.
NIS2 (source) — No public evidence
Evidence: https://plausible.io
GDPR (source) — Evidence found
Evidence: https://plausible.io
ISO 27001 (source) — No public evidence
Financials
Three-year financials
- 2023: revenue €1,500,000, EBIT €1,020,000
- 2022: revenue €1,080,000, EBIT €660,000
- 2021: revenue €600,000, EBIT €300,000
Financial Resilience Score: 9/10
Plausible Analytics demonstrates exceptional financial resilience, primarily due to its unique business model and operational philosophy: Bootstrapped and Profitable: The company is entirely self-funded and has been consistently profitable for a significant period. This eliminates reliance on external investors, venture capital, or debt, providing strong financial independence and stability. High Profit Margins: With reported monthly profits often exceeding 65-70% of its Monthly Recurring Revenue (e.g., ~€85,000 profit on ~€125,000 MRR), Plausible operates with remarkably high efficiency. This indicates strong pricing power and a lean operational structure. Recurring Revenue Model: As a Software-as-a-Service (SaaS) provider, Plausible benefits from a stable and predictable monthly recurring revenue stream, which is a cornerstone of financial resilience. Low Operating Expenses: The company maintains a very low burn rate, with monthly expenses around €40,000 (as of late 2023/early 2024). This is attributed to its small, remote-first team and efficient infrastructure, providing a substantial buffer against economic downturns or unexpected costs. Strong Growth Trajectory: Consistent year-over-year growth in both revenue and profit demonstrates robust market demand for its product and effective execution, further solidifying its financial position. No Debt: Being bootstrapped implies minimal to no long-term debt, which significantly reduces financial risk and enhances solvency. Niche Market Leadership: Plausible operates in a growing and increasingly important niche (privacy-focused web analytics), benefiting from global trends in data privacy regulations and user concerns.
Key strengths: Bootstrapped and Profitable, High Profit Margins, Recurring Revenue Model, Low Operating Expenses, Strong Growth Trajectory, No Debt, Niche Market Leadership
Revenue by product/service
- Privacy-Friendly Web Analytics: 100%
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