Plausible Analytics

Estonia · plausible.io · 30 vendors

Plausible Analytics is an open-source, privacy-focused web analytics platform that provides website owners with essential insights into user behavior without collecting personal data or using cookies. It offers a lightweight and simple alternative to traditional analytics tools, ensuring compliance with data protection regulations like GDPR and CCPA. The company operates as a self-funded European entity, with all visitor data processed and stored within the EU.

Resilience scores

Disruption prediction

Plausible Analytics has an estimated 10% probability of disruption in the next 6 months.

16 of Plausible Analytics's 30 vendors monitored for disruptions.

Technology vendors

Services catalogue

3 services in catalogue across 2 categories; runs on 30 sub-vendors.

Insights

Last updated 2026-03-04 · revision 3

30 direct vendors, 267 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 8/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Plausible Analytics exhibits high migration readiness, largely driven by its modern and portable tech stack. The use of Docker is a key enabler for containerization, significantly reducing infrastructure lock-in and simplifying deployment across different environments. The adoption of Elixir, Phoenix Framework, and other contemporary technologies further supports a flexible and adaptable architecture. Their existing compliance with GDPR, CCPA, and PECR means that critical regulatory considerations are already integrated, streamlining any potential migration efforts. The open-source nature of their Community Edition also reflects a philosophy that generally favors portability and avoids proprietary lock-in. Challenges for migration readiness primarily stem from a lack of financial data, which makes it impossible to assess the company's capacity to fund a significant migration project. While their current hosting on EU-owned infrastructure in Germany addresses EU data residency, specific 'Data Residency Requirements' are not explicitly stated, which could introduce complexities if migration to non-EU regions is considered. The presence of 59 services from vendors, while geographically diverse, could imply a complex integration landscape that might require careful planning during a migration. The 'Total Vendors: 0' data point is contradictory to the detailed vendor geographic information; for this assessment, we assume the detailed vendor data is accurate, and while diversity helps mitigate vendor lock-in, the sheer number of services could still present integration challenges. The 'Vendor Lock-in Risk' is explicitly unknown.

Compliance

4 in-scope frameworks identified; showing 3.

GDPR (source) — Compliant

Plausible Analytics is headquartered in Estonia (EU) and explicitly markets itself as GDPR compliant. They process data exclusively within the EU using European-owned infrastructure, collect no personal data or cookies, and operate anonymously. The company has built their entire business model around privacy compliance, significantly reducing GDPR risk.

Evidence: https://plausible.io

NIS2 (source) — Assessment Required

As a digital service provider (web analytics) in the EU with 16,000+ paying customers and significant revenue, Plausible likely meets the size thresholds for NIS2 (50+ employees OR €10M+ turnover). Digital providers are classified as Important Entities under NIS2, making compliance mandatory if thresholds are met.

Evidence: https://plausible.io

ISO 27001 (source) — Assessment Required

As a data processing service with privacy-focused positioning, ISO 27001 certification would strengthen their security posture and customer confidence. Medium risk due to competitive disadvantage and customer requirements in enterprise markets if not certified.

Financials

Three-year financials

Financial Resilience Score: 9/10

Plausible Analytics demonstrates exceptional financial resilience, primarily due to its unique business model and operational philosophy: Bootstrapped and Profitable: The company is entirely self-funded and has been consistently profitable for a significant period. This eliminates reliance on external investors, venture capital, or debt, providing strong financial independence and stability. High Profit Margins: With reported monthly profits often exceeding 65-70% of its Monthly Recurring Revenue (e.g., ~€85,000 profit on ~€125,000 MRR), Plausible operates with remarkably high efficiency. This indicates strong pricing power and a lean operational structure. Recurring Revenue Model: As a Software-as-a-Service (SaaS) provider, Plausible benefits from a stable and predictable monthly recurring revenue stream, which is a cornerstone of financial resilience. Low Operating Expenses: The company maintains a very low burn rate, with monthly expenses around €40,000 (as of late 2023/early 2024). This is attributed to its small, remote-first team and efficient infrastructure, providing a substantial buffer against economic downturns or unexpected costs. Strong Growth Trajectory: Consistent year-over-year growth in both revenue and profit demonstrates robust market demand for its product and effective execution, further solidifying its financial position. No Debt: Being bootstrapped implies minimal to no long-term debt, which significantly reduces financial risk and enhances solvency. Niche Market Leadership: Plausible operates in a growing and increasingly important niche (privacy-focused web analytics), benefiting from global trends in data privacy regulations and user concerns.

Key strengths: Bootstrapped and Profitable, High Profit Margins, Recurring Revenue Model, Low Operating Expenses, Strong Growth Trajectory, No Debt, Niche Market Leadership

Revenue by product/service

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