Proff ApS

Denmark · owned by Enento Group (Finland) · proff.dk · 21 vendors

Proff ApS operates proff.dk, a leading Nordic business information portal that provides detailed company data including financial figures, annual reports, board and management roles, shareholders, and addresses for Danish companies registered with the CVR registry. The platform is used by professionals as a decision-making tool when searching for suppliers and business partners. Proff ApS is part of Enento Group, a Finnish-headquartered Nordic group specialising in digital business and consumer information services.

Resilience scores

Technology vendors

Insights

Last updated 2026-09-13 · revision 2

21 direct vendors, 268 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 5/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Score: 5.0 (Medium Confidence). Reasoning: Proff.dk is a digital information service, implying a modern web-based platform. The parent company, Enian AS, is a technology company. There is no public information about their internal tech stack (cloud adoption, architecture, etc.). As a data-driven online service, it's unlikely to be entirely legacy, but without specific information on cloud usage, containerization, or microservices, it's difficult to assume a high degree of cloud-nativeness. A score of 5 suggests a mixed environment – likely some modern components but potentially also older systems for data aggregation or backend processes. The lack of public disclosure on their tech stack prevents a higher score, as it's impossible to verify advanced cloud adoption or architectural flexibility. Sources: Proff.dk website (nature of service), lack of public tech stack information.

Financials

Three-year financials

Financial Resilience Score: 7/10

Proff ApS is a small Danish subsidiary of the listed Nordic business-information group Enento Group (Nasdaq Helsinki: ENENTO). While standalone financials could not be retrieved from CVR/virk.dk in this session, the entity benefits from significant parental backing, a shared Nordic technology platform, and a recurring B2B subscription revenue model. The parent group is profitable with approximately EUR 145-150M in annual revenue, providing capital and operational support to the Danish operation. The business model is asset-light, with low capex requirements and operating costs primarily consisting of staff and shared IT platform expenses. The registered address c/o Azets Insight (a bookkeeping provider) suggests a lean local footprint with shared group services. Sticky B2B subscriptions to credit, sales, and compliance customers provide revenue predictability. However, risks include small standalone scale creating dependency on group support, commoditisation of CVR data (which is public and free at source), intense competition from BiQ, Dun & Bradstreet Denmark, Bisnode, Risika, and Experian Danmark, GDPR compliance overhead, and cyclical demand exposure tied to M&A, lending, and new business formation activity. Enento Group has shown flat-to-modest growth in 2022-2024 with margin pressure from IT platform investments, likely mirrored at the Danish subsidiary level.

Key strengths: Listed parent group (Enento Group) provides capital and technology backing, Shared Nordic platform across Proff.no, Proff.fi, Proff.dk reduces cost base, Structured proprietary data moat combining CVR data with scoring/segmentation, Sticky B2B recurring subscription revenue model, Asset-light operating model with low capex, Strong brand visibility via free proff.dk portal as lead-gen funnel

Risk factors: Small standalone scale creates dependency on group support, CVR source data is public and free, enabling commoditisation, Intense competition from BiQ, Dun & Bradstreet, Bisnode, Risika, Experian, GDPR and Danish personal data re-publication compliance overhead, Cyclical demand tied to M&A, lending, and new business formation, FX exposure at group level (DKK vs EUR/NOK/SEK), Recent group-level margin pressure from IT platform investments

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