Proshop A/S Due Diligence

Run due diligence on Proshop A/S: check compliance and get alerts when suppliers or ownership change.

Denmark · owned by Awilhelmsen Capital AS (Norway) · proshop.dk · 30 vendors

Proshop is a Danish electronics retailer specializing in computers, iPads, notebooks, smartphones and related technology products. The company operates as an online retailer offering a wide selection of products with competitive prices and fast delivery throughout Denmark.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 30 sub-vendors.

Insights

Last updated 2026-09-13 · revision 16

30 direct vendors, 267 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Financials

Three-year financials

Financial Resilience Score: 8/10

Proshop A/S has demonstrated significant financial resilience, particularly in 2024 when it achieved record revenue of 3.35 billion DKK despite a general 4-5% decline in the Nordic electronics market. The company managed a 13.2% revenue increase and a nearly 50% jump in EBIT, showcasing strong operational efficiency and the success of its automated logistics strategy (AutoStore). Its ability to maintain profitability in a high-volume, low-margin industry is a key indicator of its robust business model. The company's resilience is also supported by its geographic and product diversification. While electronics remain the core segment (54%), Proshop has successfully expanded into home, garden, and beauty products. Its presence in eight European markets further reduces reliance on any single domestic economy. Although operating margins are relatively thin (approx. 1.5%), consistent positive earnings and a growing equity base for the parent holding company provide a stable financial foundation for future expansion.

Key strengths: Record revenue growth in a contracting market, Significant increase in operating profit (EBIT), Highly efficient automated logistics and warehouse infrastructure, Diversified product categories beyond consumer electronics

Risk factors: Extremely thin profit margins typical of electronics retail, High dependency on the Danish domestic market (62% of revenue), Intense competition from global e-commerce giants

Revenue by product/service

Workforce by country

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