Qualified.com Due Diligence

Run due diligence on Qualified.com: check compliance and get alerts when suppliers change.

United States · www.qualified.com · 28 vendors

Qualified.com is an Agentic Marketing platform for B2B companies, purpose-built for Salesforce customers. It leverages AI SDR agents, such as Piper, to automate and maximize inbound pipeline generation. The platform helps sales and marketing teams engage website visitors in real-time, qualify leads, and book meetings autonomously.

Resilience scores

Technology vendors

Services catalogue

6 services in catalogue across 4 categories; runs on 28 sub-vendors.

Insights

Last updated 2026-04-06 · revision 1

28 direct vendors, 239 subvendors

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Compliance

4 in-scope frameworks identified; showing 3.

SOC 2 (source) — Evidence found

Evidence: https://qualified.com/trust

GDPR (source) — Evidence found

Evidence: https://qualified.com/legal/privacy, https://qualified.com/trust, https://qualified.com/legal/subprocessors

ISO 27001 (source) — No public evidence

Financials

Three-year financials

Financial Resilience Score: 6/10

Qualified.com demonstrates meaningful structural strengths that support a moderate-to-solid resilience score, anchored by its deep Salesforce ecosystem integration, blue-chip enterprise customer base, and successful AI product pivot. The company achieved unicorn status at a $1.1B valuation in January 2022 after raising approximately $163M in total venture funding, providing a substantial capital base. Its subscription SaaS model implies predictable recurring revenue and likely strong gross margins in the 70–80% range typical of B2B SaaS platforms, and its #1 ranking on the Salesforce AppExchange and Forrester Wave Leader recognition suggest durable competitive positioning and strong customer retention dynamics. However, the complete absence of publicly disclosed financials introduces significant opacity risk. Revenue, EBIT, burn rate, cash runway, and shareholders' equity are entirely unknown, making it impossible to independently verify the company's financial health. The most recent third-party ARR estimates of $30M–$60M (as of 2022–2023) are unverified and potentially stale. The lack of any new funding round since January 2022 — a gap of over three years — is a notable signal that warrants scrutiny; it may indicate either healthy cash generation approaching profitability or an inability to raise at acceptable valuations given post-2022 SaaS multiple compression. The competitive environment poses additional resilience risk. Qualified.com operates in a rapidly evolving AI SDR and conversational marketing space facing well-funded incumbents (Drift/Salesloft, Intercom, 6sense, Demandbase) and a proliferating wave of AI-native startups. LLM commoditization threatens to erode pricing power over time. Furthermore, the company's $1.1B valuation was set at the peak of the 2021–2022 SaaS bubble, and current fair market value is likely materially lower given sector-wide multiple compression, creating potential down-round risk if new capital is needed. On balance, the company's strong brand, experienced repeat founders, strategic Salesforce backing, and successful AI repositioning provide genuine resilience, but the financial opacity, funding gap, valuation overhang, and intensifying competition constrain the score to a 6 out of 10.

Key strengths: Deep Salesforce ecosystem integration and #1 AppExchange ranking providing strong distribution moat, ~$163M total venture capital raised with Salesforce Ventures as consistent strategic backer, Unicorn status achieved at ~$1.1B valuation (January 2022 Series C), Subscription SaaS model with estimated 70–80%+ gross margins typical of B2B SaaS, Blue-chip enterprise customer base including Asana, Box, Plaid, Paychex, SentinelOne, Braze, Successful AI pivot to 'Piper the AI SDR Agent' aligning with high-demand enterprise AI trend, Forrester Wave Leader recognition and G2 Best Software 2026 award with 1,800+ five-star reviews, Experienced repeat founders with prior Salesforce ecosystem company success (Pardot/ExactTarget), 500+ enterprise customers indicating product-market fit and recurring revenue base

Risk factors: Complete absence of public financial disclosures — revenue, EBIT, burn rate, and equity entirely unknown, No new funding round announced since January 2022 (~3.5-year gap) raising questions about runway or fundraising ability, Unicorn valuation of $1.1B set at 2021–2022 SaaS bubble peak; current fair market value likely materially lower, Intense competition from Drift/Salesloft, Intercom, 6sense, Demandbase, and AI-native SDR startups (11x, Artisan, Amplemarket), AI SDR market rapidly commoditizing as LLM capabilities become widely accessible, compressing pricing power, Heavy Salesforce ecosystem dependency creating concentration risk if Salesforce builds competing native functionality, Macro-driven elongation of enterprise SaaS sales cycles since 2022 potentially impacting growth rates, Unverified third-party ARR estimates of $30M–$60M (2022–2023) may be stale and cannot be relied upon

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Revenue by product/service

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