Qualified.com

United States · www.qualified.com · 29 vendors

Qualified.com is an Agentic Marketing platform for B2B companies, purpose-built for Salesforce customers. It leverages AI SDR agents, such as Piper, to automate and maximize inbound pipeline generation. The platform helps sales and marketing teams engage website visitors in real-time, qualify leads, and book meetings autonomously.

Resilience scores

Technology vendors

Services catalogue

7 services in catalogue across 5 categories; runs on 29 sub-vendors.

Insights

Last updated 2026-04-06 · revision 1

29 direct vendors, 299 subvendors

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Migration Readiness: 8/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Qualified.com demonstrates high migration readiness. This is primarily driven by its modern, cloud-native architecture built on Amazon Web Services (AWS) and its use of a Continuous Delivery / CI-CD pipeline, indicating agile development and deployment capabilities. The adoption of advanced technologies such as AI, LLMs, Machine Learning, and Conversational AI, along with a robust REST API, suggests a modular and adaptable system. Compliance with SOC 2 Type II and GDPR/CCPA also indicates a mature approach to data governance, which simplifies regulatory adherence during migration. The absence of specified data residency requirements further reduces potential migration hurdles. A key challenge for migration readiness, however, is the implied high vendor lock-in. While the 'Total Vendors: 0' data is ambiguous, the 'Vendor Geographic Diversity: 1 unique countries' for vendor headquarters strongly suggests a concentrated vendor base. This lack of vendor diversity, coupled with a 'native integration' with the Salesforce Platform, indicates potential dependencies and complexities in migrating away from or significantly altering these core relationships. Financial stability data (ability to fund migration) is not available.

Compliance

4 in-scope frameworks identified; showing 3.

SOC 2 (source) — Compliant

Qualified demonstrates strong SOC2 compliance with annual Type II audits and comprehensive security controls. As a cloud services provider handling customer data, SOC2 compliance is critical and they appear to maintain good practices. Risk is low due to their established audit program and security-focused approach.

Evidence: https://qualified.com/trust

ISO 27001 (source) — Assessment Required

While Qualified demonstrates strong security practices and mentions various security standards, there is no explicit evidence of ISO 27001 certification. For a company of their size and customer base handling sensitive business data, ISO 27001 would be beneficial. The risk is medium as they have other security measures in place but may be missing this important certification.

GDPR (source) — Compliant

Qualified demonstrates strong GDPR compliance with dedicated privacy policies, DPO appointment, Standard Contractual Clauses for international transfers, and explicit GDPR compliance statements. However, as a US-based company processing EU personal data, they face ongoing compliance obligations and potential regulatory scrutiny. The risk is medium due to their proactive compliance measures but inherent cross-border data transfer complexities.

Evidence: https://qualified.com/legal/privacy, https://qualified.com/trust, https://qualified.com/legal/subprocessors

Financials

Three-year financials

Financial Resilience Score: 6/10

Qualified.com demonstrates meaningful structural strengths that support a moderate-to-solid resilience score, anchored by its deep Salesforce ecosystem integration, blue-chip enterprise customer base, and successful AI product pivot. The company achieved unicorn status at a $1.1B valuation in January 2022 after raising approximately $163M in total venture funding, providing a substantial capital base. Its subscription SaaS model implies predictable recurring revenue and likely strong gross margins in the 70–80% range typical of B2B SaaS platforms, and its #1 ranking on the Salesforce AppExchange and Forrester Wave Leader recognition suggest durable competitive positioning and strong customer retention dynamics. However, the complete absence of publicly disclosed financials introduces significant opacity risk. Revenue, EBIT, burn rate, cash runway, and shareholders' equity are entirely unknown, making it impossible to independently verify the company's financial health. The most recent third-party ARR estimates of $30M–$60M (as of 2022–2023) are unverified and potentially stale. The lack of any new funding round since January 2022 — a gap of over three years — is a notable signal that warrants scrutiny; it may indicate either healthy cash generation approaching profitability or an inability to raise at acceptable valuations given post-2022 SaaS multiple compression. The competitive environment poses additional resilience risk. Qualified.com operates in a rapidly evolving AI SDR and conversational marketing space facing well-funded incumbents (Drift/Salesloft, Intercom, 6sense, Demandbase) and a proliferating wave of AI-native startups. LLM commoditization threatens to erode pricing power over time. Furthermore, the company's $1.1B valuation was set at the peak of the 2021–2022 SaaS bubble, and current fair market value is likely materially lower given sector-wide multiple compression, creating potential down-round risk if new capital is needed. On balance, the company's strong brand, experienced repeat founders, strategic Salesforce backing, and successful AI repositioning provide genuine resilience, but the financial opacity, funding gap, valuation overhang, and intensifying competition constrain the score to a 6 out of 10.

Key strengths: Deep Salesforce ecosystem integration and #1 AppExchange ranking providing strong distribution moat, ~$163M total venture capital raised with Salesforce Ventures as consistent strategic backer, Unicorn status achieved at ~$1.1B valuation (January 2022 Series C), Subscription SaaS model with estimated 70–80%+ gross margins typical of B2B SaaS, Blue-chip enterprise customer base including Asana, Box, Plaid, Paychex, SentinelOne, Braze, Successful AI pivot to 'Piper the AI SDR Agent' aligning with high-demand enterprise AI trend, Forrester Wave Leader recognition and G2 Best Software 2026 award with 1,800+ five-star reviews, Experienced repeat founders with prior Salesforce ecosystem company success (Pardot/ExactTarget), 500+ enterprise customers indicating product-market fit and recurring revenue base

Risk factors: Complete absence of public financial disclosures — revenue, EBIT, burn rate, and equity entirely unknown, No new funding round announced since January 2022 (~3.5-year gap) raising questions about runway or fundraising ability, Unicorn valuation of $1.1B set at 2021–2022 SaaS bubble peak; current fair market value likely materially lower, Intense competition from Drift/Salesloft, Intercom, 6sense, Demandbase, and AI-native SDR startups (11x, Artisan, Amplemarket), AI SDR market rapidly commoditizing as LLM capabilities become widely accessible, compressing pricing power, Heavy Salesforce ecosystem dependency creating concentration risk if Salesforce builds competing native functionality, Macro-driven elongation of enterprise SaaS sales cycles since 2022 potentially impacting growth rates, Unverified third-party ARR estimates of $30M–$60M (2022–2023) may be stale and cannot be relied upon

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