Queue-it Due Diligence
Run due diligence on Queue-it: check compliance and get alerts when suppliers or ownership change.
Denmark · owned by GRO Fund II K/S (Denmark) · queue-it.com · 33 vendors
Queue-it provides virtual waiting room technology that helps organizations manage peak traffic and prevent website crashes during high-demand sales and registrations. The company's platform gives businesses real-time control over traffic flow while ensuring fair, reliable, and transparent online experiences for customers.
Resilience scores
- Digital Sovereignty: 15
- Digital Resilience: 9
- Financial Resilience: 7
Technology vendors
- Cookiebot (Cybot A/S) — Technology — Denmark
- Grafana Labs — Technology — United States
- NAVER Corporation — Technology — South Korea
- and 31 more
Services catalogue
2 services in catalogue across 1 category; runs on 33 sub-vendors.
- Queue-it
- Virtual Waiting Room
Insights
Last updated 2026-09-26 · revision 53
33 direct vendors, 269 subvendors
Direct vendors by controlling owner country (sample)
- Australia: 1
- Denmark: 1
- United States: 26
Subvendors by controlling owner country (sample)
- Russia: 1
- China: 9
- Poland: 2
Compliance
8 in-scope frameworks identified; showing 3.
NIS2 (source) — No public evidence
Evidence: https://queue-it.com/about/, https://queue-it.com/trust-center/, https://queue-it.com/public-sector/, https://queue-it.com/financial-services/, https://trust.queue-it.com/
CCPA — Evidence found
Evidence: https://queue-it.com/, https://queue-it.com/privacy-policy/, https://queue-it.com/trust-center/privacy/
GDPR (source) — Evidence found
Evidence: https://queue-it.com/trust-center/, https://queue-it.com/trust-center/privacy/, https://queue-it.com/privacy-policy/, https://queue-it.com/cookie-statement/, https://queue-it.com/, https://queue-it.com/success-stories/generalitat-de-catalunya/, https://trust.queue-it.com/
Financials
Three-year financials
- 2025: gross profit DKK 122M, EBIT DKK -6.64M, equity DKK 525K
- 2024: gross profit DKK 112M, EBIT DKK 168K, equity DKK 8.65M
- 2002: gross profit DKK 84.0M, EBIT DKK -19.1M, equity DKK 8.16M
Financial Resilience Score: 7/10
Queue-it demonstrates strong qualitative financial resilience characteristics typical of a mature, category-leading SaaS business. The company operates a recurring revenue model with 1,000+ enterprise customers across diversified industries (ecommerce, ticketing, public sector, education, financial services, telecom, travel) and geographies (offices on 4 continents, users from 172 countries). Blue-chip customers including Ticketmaster, IKEA, Sky, and multiple government agencies provide sticky, often multi-year contracts that enhance revenue visibility. The company's 15-year operating history, founder-led leadership, and position as category leader in virtual waiting rooms provide competitive moats. Strong partner network (AWS, Google Cloud, Akamai, Salesforce) and capital-light SaaS model with proprietary IP support scalability. The pandemic period (2020-2021) demonstrated demand resilience through government vaccine registration and unemployment portal use cases. Key risks include competition from CDN and bot-management vendors (Cloudflare, Akamai, Fastly, Imperva), concentration in cyclical peak-event verticals sensitive to discretionary spending, FX exposure across multiple currencies, and disruption risk from agentic AI/evolving bot traffic patterns. The growth-stage cost base from 4 international offices implies significant SG&A that depends on continued ARR growth for profitability. As a private Danish ApS, financial transparency is limited to statutory annual report disclosures.
Key strengths: Recurring SaaS revenue model with 1,000+ enterprise customers, Diversified customer base across industries and geographies, Blue-chip sticky customers (Ticketmaster, IKEA, Sky, government agencies), Category leader position in virtual waiting rooms, 15-year operating history with founder-led leadership, Strong partner network (AWS, Google Cloud, Akamai, Salesforce), Capital-light SaaS model with proprietary IP, Users from 172 countries; 38B+ annual visitors processed
Risk factors: Competition from CDN/bot-management vendors (Cloudflare, Akamai, Fastly, Imperva), Concentration in cyclical peak-event verticals (ticketing, sneaker drops), FX exposure across DKK/EUR/USD/AUD/KRW/JPY, Agentic AI and evolving bot traffic patterns could disrupt positioning, Growth-stage cost base from 4 international offices requires continued ARR growth, Limited financial transparency as private Danish ApS, Cloud-native autoscaling as potential substitute technology
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