Retention.com Due Diligence

Run due diligence on Retention.com: check compliance and get alerts when suppliers change.

United States · retention.com · 13 vendors

Retention.com is a platform that helps e-commerce businesses, especially Shopify stores, recover lost revenue from shopping cart abandonment. It identifies anonymous website visitors and enables email-based retargeting. The company uses data-driven audience identification to re-engage potential customers and expand email lists.

Resilience scores

Technology vendors

Services catalogue

2 services in catalogue across 2 categories; runs on 13 sub-vendors.

Insights

Last updated 2026-04-29 · revision 2

13 direct vendors, 170 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

4 in-scope frameworks identified; showing 3.

ISO 27001 (source) — No public evidence

GDPR (source) — No public evidence

Evidence: https://www.retention.com/article-update-privacy-policy, https://www.retention.com/compliance

SOC 2 (source) — Evidence found

Evidence: https://retention.securitypal.com/, https://www.retention.com

Financials

Three-year financials

Financial Resilience Score: 5/10

Retention.com operates a recurring SaaS subscription model serving 1,500+ brands across e-commerce, retail, and digital publishing verticals. This model provides structurally predictable revenue and reduces company-level churn risk. Published client case studies cite strong ROI outcomes — including +$100K incremental revenue for MUD\WTR and +$400K for Cymbiotika — which supports pricing power and client retention. The company also holds SOC 2 Type II certification and 100+ platform integrations, signaling operational maturity and meaningful switching costs embedded in client workflows. The company benefits from a favorable structural tailwind: regulatory pressure on third-party cookies (GDPR, CCPA, Google deprecation efforts) increases demand for first-party identity resolution platforms, which is Retention.com's core value proposition. Its diversified client base across Shopify SMB, mid-market, enterprise retail, and publishers reduces concentration risk across any single customer tier. G2 recognition badges for 2025 across multiple categories ('Momentum Leader,' 'Best ROI,' 'High Performer') indicate growing and satisfied customer traction. However, the complete absence of publicly disclosed financials — no revenue, no EBIT, no equity, no audited statements, no SEC filings — makes independent verification of financial health impossible. Burn rate, cash runway, and proximity to profitability are entirely unknown. This opacity is the single largest constraint on the resilience score, as no quantitative foundation exists to assess solvency, leverage, or growth trajectory. Additional risks include a crowded competitive landscape (Wunderkind, SafeOpt, Opensend, Revenue Roll, Klaviyo, Salesforce Marketing Cloud), significant regulatory/privacy risk to the core anonymous visitor identification model, and heavy dependency on the DTC/Shopify e-commerce segment which is sensitive to macroeconomic conditions. The score of 5 reflects a qualitatively sound business model with genuine market tailwinds, offset entirely by the inability to confirm any financial metric from a primary source.

Key strengths: Recurring SaaS subscription revenue model providing predictable income, 1,500+ brand customer base across diversified verticals (DTC, retail, publishers), Strong client ROI claims (10x–15x ROI; +$100K to +$400K incremental revenue per client case studies), SOC 2 Type II certification signaling operational and security maturity, 100+ platform integrations (Klaviyo, Shopify, Meta) creating switching costs, Structural tailwind from third-party cookie deprecation and first-party data demand, Multiple G2 2025 recognition badges indicating growing customer satisfaction and traction

Risk factors: No publicly disclosed financials — revenue, EBIT, equity, and net income are entirely unknown, Funding runway, cash position, and burn rate cannot be assessed, Crowded competitive market including Wunderkind, SafeOpt, Opensend, Revenue Roll, Klaviyo, and Salesforce Marketing Cloud, Core business model (anonymous visitor identification) subject to evolving CCPA, GDPR, and potential US federal privacy regulation, Heavy dependency on DTC/Shopify e-commerce segment sensitive to macroeconomic conditions, Customer revenue concentration unknown — single client or vertical may represent outsized share, Private company opacity prevents independent verification of financial health by investors or counterparties

Revenue by geography

Revenue by product/service

Workforce by country

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