Samba TV Due Diligence

Run due diligence on Samba TV: check compliance and get alerts when suppliers change.

United States · www.samba.tv · 35 vendors

Samba TV is a television technology company that provides real-time viewership data and audience analytics. It develops automatic content recognition (ACR) software embedded in smart TVs to enable personalized content recommendations and targeted advertising for brands and media companies.

Resilience scores

Technology vendors

Services catalogue

3 services in catalogue across 1 category; runs on 35 sub-vendors.

Insights

Last updated 2026-03-05 · revision 7

35 direct vendors, 304 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

5 in-scope frameworks identified; showing 3.

GDPR (source) — No public evidence

COPPA — No public evidence

CCPA — No public evidence

Financials

Three-year financials

Financial Resilience Score: 8/10

Given the absence of public financial statements, this assessment is based on qualitative factors, market position, and funding history: Strong Investor Confidence: The successful $100 million Series E funding round in April 2021, led by major institutional investors like BlackRock and Liberty Global Ventures, and achieving a $1 billion+ USD valuation, demonstrates significant investor belief in Samba TV's business model, technology, and growth potential. This capital infusion provides a substantial buffer for operations and expansion. Proprietary Technology & Market Leadership: Samba TV's core strength lies in its patented ACR technology, which provides unique, real-time, first-party viewership data across millions of smart TVs. This proprietary data asset gives them a competitive edge in the rapidly growing connected TV (CTV) advertising and measurement space. Strategic Partnerships & Global Footprint: The company has established partnerships with major TV manufacturers (e.g., Sony, Panasonic, Philips, TCL, Sharp, Toshiba, Grundig, JVC, Vestel) and a growing roster of advertisers and media companies. Its global expansion, particularly in Europe and Australia, indicates a diversified revenue base and reduced reliance on a single market. High-Growth Industry: Samba TV operates within the digital advertising and CTV market, which is experiencing rapid growth. The increasing shift of ad dollars from linear TV to CTV, coupled with the demand for better measurement and targeting, creates a favorable market environment for Samba TV's solutions. Scalable Business Model: The data and analytics platform model is inherently scalable, allowing Samba TV to expand its reach and service offerings without proportional increases in operational costs. Potential Challenges: As a private company, profitability metrics are unknown. High growth often comes with significant investment in R&D and market expansion, which can impact short-term profitability. Competition in the ad tech and measurement space is also intense. In summary, Samba TV's substantial funding, unique technology, strong market position in a high-growth industry, and strategic partnerships suggest a robust financial foundation and good resilience, despite the lack of public financial disclosures.

Key strengths: Strong Investor Confidence, Proprietary Technology & Market Leadership, Strategic Partnerships & Global Footprint, High-Growth Industry, Scalable Business Model

Risk factors: Profitability metrics are unknown, High growth often comes with significant investment in R&D and market expansion, which can impact short-term profitability, Competition in the ad tech and measurement space is also intense

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