ScoreApp Due Diligence

Run due diligence on ScoreApp: check compliance and get alerts when suppliers change.

United Kingdom · scoreapp.com · 17 vendors

ScoreApp, operated by Hyper Targeted Marketing Limited, provides a software platform for creating interactive quizzes and scorecards. It helps businesses generate and qualify leads, engage audiences, and gather valuable insights for marketing and sales efforts. The platform offers customizable templates, landing pages, and integrations with CRM and email marketing systems.

Resilience scores

Technology vendors

Services catalogue

2 services in catalogue across 2 categories; runs on 17 sub-vendors.

Insights

Last updated 2026-08-11 · revision 2

17 direct vendors, 209 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

5 in-scope frameworks identified; showing 3.

UK Privacy and Electronic Communications Regulations 2003 — Evidence found

Evidence: https://www.scoreapp.com/privacy-policy/, https://www.scoreapp.com/cookie-policy

UK Data Protection Act 2018 — Evidence found

Evidence: https://www.scoreapp.com/privacy-policy/, https://www.scoreapp.com/terms-conditions/, https://ico.org.uk/make-a-complaint

SOC 2 (source) — No public evidence

Evidence: https://scoreapp.com, https://www.scoreapp.com/terms-conditions/

Financials

Financial Resilience Score: 6/10

ScoreApp appears to be a growing, likely bootstrapped UK SaaS company with strong product-market fit in the SMB/coach/consultant segment. The recurring subscription revenue model provides predictable cash flow, and the large diversified customer base of 151,000+ users reduces single-customer concentration risk. The company has achieved ISO 27001 certification, signaling investment in security controls important for B2B buyers, and benefits from founder Daniel Priestley's personal brand as a low-cost lead source. However, financial transparency is limited as ScoreApp Ltd files as a small UK company, meaning revenue and EBIT are not publicly disclosed. The company operates in a crowded competitive category with players like Typeform, Involve.me, Outgrow, Interact, and native features from HubSpot/Salesforce. AI feature commoditization poses a risk in a fast-moving area where differentiation can erode. Customer concentration in coaches, consultants and small agencies makes the business sensitive to economic cycles, and heavy reliance on founder Daniel Priestley's personal brand for top-of-funnel creates key-person risk. Overall, qualitative signals suggest reasonable resilience but the lack of verifiable financials limits confidence.

Key strengths: Recurring SaaS subscription revenue model with predictable cash flow, Large diversified customer base of 151,000+ users worldwide, International reach through self-serve digital-only distribution, Strong integration ecosystem (HubSpot, Salesforce, Zapier, Klaviyo, etc.) raising switching costs, ISO 27001 certification signaling security investment, Founder pedigree with Daniel Priestley's established audience, Bootstrapped/founder-led structure implying conservative debt profile

Risk factors: Limited financial transparency due to small company filing status, Crowded competitive category with Typeform, Involve.me, Outgrow, Interact, and native platform features, AI feature commoditization risk in fast-moving space, Customer segment concentration in coaches, consultants and small agencies sensitive to economic cycles, Founder/brand dependence creating key-person risk, FX exposure from USD pricing on GBP-reporting entity, Dependency on third-party APIs and integrations

Revenue by product/service

Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.

View the full interactive report