Scratcher.io Due Diligence
Run due diligence on Scratcher.io: check compliance and get alerts when suppliers or ownership change.
Denmark · owned by Independent (Denmark) · scratcher.io · 18 vendors
Scratcher.io is a cloud-based gamification marketing software solution provider that offers an interactive platform. The platform provides over 20 interactive formats, such as scratch cards and quizzes, to help businesses engage audiences, generate leads, boost conversions, and drive sales. It is designed for marketers, e-commerce, and various businesses to create interactive customer experiences.
Resilience scores
- Digital Sovereignty: 22
- Digital Resilience: 8
- Financial Resilience: 5
Technology vendors
- AC PM, LLC — Technology — United States
- Calendly — Technology — United States
- Gemius — Media & Marketing — Poland
- and 15 more
Services catalogue
3 services in catalogue across 2 categories; runs on 18 sub-vendors.
- Digital Promotions/Scratch Cards
- Gamification
- Marketing/Engagement Platform
Insights
Last updated 2026-09-26 · revision 2
18 direct vendors, 212 subvendors
Direct vendors by controlling owner country (sample)
- Israel: 1
- Sweden: 1
- Poland: 1
Subvendors by controlling owner country (sample)
- Brazil: 1
- Canada: 7
- Japan: 5
Compliance
7 in-scope frameworks identified; showing 3.
ePrivacy Directive — Evidence found
Evidence: https://scratcher.io/privacy-policy/, https://scratcher.io/, https://www.datatilsynet.dk/english, https://www.retsinformation.dk/eli/lta/2011/1148
NIS2 (source) — No public evidence
Evidence: https://scratcher.io/iso/, https://scratcher.io/, https://www.cfcs.dk/en/, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32022L2555, https://www.datatilsynet.dk/english
Danish Marketing Practices Act — No public evidence
Evidence: https://scratcher.io/gamification-marketing-for-online-casino/, https://scratcher.io/game-formats/, https://scratcher.io/terms-and-conditions/, https://www.forbrugerombudsmanden.dk/en/
Financials
Three-year financials
- 2025: gross profit DKK 4.13M, equity DKK 8.43M
- 2024: gross profit DKK 8.41M, EBIT DKK 214K, equity DKK 7.91M
- 2023: gross profit DKK 6.73M, EBIT DKK -1.23M, equity DKK 7.68M
Financial Resilience Score: 5/10
Scratcher ApS is a Copenhagen-based gamification/interactive marketing SaaS company with a credible blue-chip customer base including Burger King (DK/SE), Toyota, Wolt, Continental, POWER, Ecooking, EWII, and BonBon-Land. The company benefits from broad industry positioning across retail, eCommerce, consumer goods, B2B, NGO, sports, travel, and iGaming, which reduces sectoral concentration risk. Its product breadth (35+ interactive game formats and 3,000+ integrations) creates stickiness once embedded into a customer's marketing stack, and ISO 27001:2013 certification supports enterprise sales cycles. However, as a small private Danish ApS, the company likely has a thin equity buffer and potential dependence on a limited number of key customers with founder/owner concentration. The gamification category is highly competitive, facing rivals such as Playable, Drimify, Woobox, Easypromos, and larger all-in-one platforms like Klaviyo and Braze that are integrating gamification features. Marketing-budget sensitivity is a concern since gamification spend is discretionary and cyclical. Without confirmed profitability data, and given that Danish SaaS scale-ups at this stage are frequently loss-making while investing in ARR growth, a mid-range resilience score is appropriate.
Key strengths: Blue-chip customer base including Burger King, Toyota, Wolt, Continental, POWER, Broad industry positioning reduces sectoral concentration risk, Product breadth with 35+ formats and 3,000+ integrations creates stickiness, ISO 27001:2013 certification supports enterprise sales, Multi-language support (EN/DA/DE/ES) indicates international expansion, G2 'Users Love Us' badge validates mid-market SaaS positioning, Recent partnership with LINK Mobility extends distribution channels
Risk factors: Small private ApS with likely thin equity buffer, Potential customer concentration and founder/owner concentration, Highly competitive gamification category with rivals like Playable, Drimify, Woobox, Larger all-in-one platforms (Klaviyo, Braze) integrating gamification features, Marketing-budget sensitivity as gamification spend is discretionary and cyclical, Currency and channel-partner reliance for DE/ES expansion, No confirmed profitability data; likely loss-making at growth stage
Revenue by geography
- DACH: 0%
- Sweden: 0%
- Denmark: 0%
- Spain/LatAm: 0%
Revenue by product/service
- SaaS Platform Subscriptions: 85%
- Professional Services: 15%
Workforce by country
- Denmark: 0
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