Sengetrolden Due Diligence
Run due diligence on Sengetrolden: check compliance and get alerts when suppliers or ownership change.
Denmark · owned by Independent (Denmark) · sengetrolden.dk · 28 vendors
Sengetrolden is a Danish online retailer specializing in adult toys and intimate lingerie. The company has been operating since 2007, offering a wide range of products including vibrators, adult toys, lingerie, lubricants, and BDSM accessories.
Resilience scores
- Digital Sovereignty: 29
- Digital Resilience: 4
- Financial Resilience: 5
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Insights
Last updated 2026-09-13 · revision 16
28 direct vendors, 202 subvendors
Direct vendors by controlling owner country (sample)
- Sweden: 1
- Germany: 1
- United States: 16
Subvendors by controlling owner country (sample)
- Brazil: 1
- Unknown: 1
- Netherlands: 4
Compliance
6 in-scope frameworks identified; showing 3.
Danish Bookkeeping Act — Evidence found
Evidence: https://sengetrolden.dk/terms/, https://erhvervsstyrelsen.dk/digital-bogfoering
GDPR (source) — Evidence found
Evidence: https://sengetrolden.dk/privacy-policy-cookie-restriction-mode/, https://sengetrolden.dk/terms/, https://www.datatilsynet.dk/english, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32016R0679
Danish E-Commerce Act — Evidence found
Evidence: https://sengetrolden.dk/terms/, https://sengetrolden.dk/about/, https://www.forbrug.dk/, https://kpo.naevneneshus.dk
Financials
Three-year financials
- null:
Financial Resilience Score: 5/10
Sengetrolden.dk is a long-established Danish e-commerce retailer (CVR 33304765) with approximately 14-15 years of operating history, suggesting a stable, cash-generating micro/small business rather than a start-up. The company benefits from a broad and diversified product catalogue across multiple adult product categories, established brand partnerships with recognized names (Durex, Fleshlight, Doc Johnson, Playboy Pleasure), a multi-language storefront (Danish + English) providing some pan-European reach, and multiple frictionless payment methods (Dankort, Mastercard, Visa, PayPal, MobilePay). The adult products/lingerie segment is generally considered resilient and countercyclical. However, verified financial data (revenue, EBIT, equity) could not be retrieved from Danish business registries in this session. As a small Danish ApS, the company likely files under abbreviated reporting rules (regnskabsklasse B or B mikro), meaning revenue may not be publicly disclosed—only gross profit, EBIT, equity and balance-sheet totals. Key risks include intense competition from larger Nordic incumbents (Sinful.dk, LoveHoney, Amorelie), working-capital pressure from a wide SKU inventory, payment processor dependency (adult retail is classified as high-risk merchant category), marketing constraints (Google/Meta ads restrict adult products), tightening EU age-verification regulation, FX/import exposure (USD/EUR-denominated brands sold in DKK), and likely key-person dependency typical of small owner-operated ApS structures. Overall resilience is moderate given the long track record but constrained by scale and sector-specific headwinds.
Key strengths: Long operating track record of approximately 14-15 years, Broad diversified product catalogue across multiple categories and price points (76 DKK to 1,547 DKK), Established partnerships with recognized international brands (Durex, Fleshlight, Doc Johnson, Playboy Pleasure, Autoblow, Oxballs, Orgie, Teazers), Multi-language storefront (Danish + English) enabling pan-European reach, Multiple payment methods including Dankort, Mastercard, Visa, PayPal, MobilePay, Adult products segment is generally resilient and countercyclical
Risk factors: Competition from larger Nordic incumbents (Sinful.dk, Ellos, Amorelie, LoveHoney), Working-capital and inventory risk from wide SKU catalogue, Payment processor dependency—adult retail is high-risk merchant category, Marketing constraints from Google Ads and Meta Ads restrictions on adult products, Tightening EU age-verification regulatory requirements, FX and import exposure (USD/EUR-denominated brands, DKK sales), Likely key-person dependency in small ApS structure, Margin pressure from pricing competition and marketing spend
Revenue by geography
- Denmark: 90%
- Rest of EU/UK: 10%
Revenue by product/service
- Sex toys: 50%
- Lingerie and clothing: 15%
- Creams, oils, lubricants and condoms: 15%
- BDSM equipment: 10%
- Gift sets: 5%
- Body fashion and accessories: 5%
Workforce by country
- Denmark: 5
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