Senses Due Diligence

Run due diligence on Senses: check compliance and get alerts when suppliers or ownership change.

Denmark · owned by Sjsh Holding Aps (Denmark) · senses.dk · 8 vendors

Senses is a yoga and reformer Pilates studio based in Copenhagen, Denmark. The company offers a wide range of yoga and reformer classes across its studios in Copenhagen and the surrounding area. It positions itself as a space for mindfulness, immersion, and calm.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 8 sub-vendors.

Insights

Last updated 2026-10-19 · revision 2

8 direct vendors, 163 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 0/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Score: Null. Reasoning: There is no verified information available regarding Senses A/S's internal technology stack, architecture (monolithic vs. microservices), or cloud adoption for their own operations. While they offer 'Cloud & Platforms' as a service, this does not provide insight into their internal infrastructure. Therefore, a migration readiness score cannot be confidently assigned based on verified facts. Confidence: High (due to lack of data).

Compliance

9 in-scope frameworks identified; showing 3.

Momsloven — Evidence found

As a company providing services within Denmark, it is required to be registered for and charge Value Added Tax (Moms).

Arbejdsmiljøloven — No public evidence

The company has 83 employees in Denmark, making it subject to the Danish Work Environment Act.

Bekendtgørelse om tekniske hjælpemidler — No public evidence

The company uses specialized technical equipment such as Reformer machines in a commercial setting, which falls under the regulations for technical aids and equipment.

Financials

Three-year financials

Financial Resilience Score: 7/10

Senses DS ApS demonstrates strong and accelerating profitability with gross profit nearly doubling from DKK 7.42M in 2023 to DKK 13.6M in 2025, and EBIT margin on gross profit rising from ~18% to ~45%. The company is debt-light and cash-generative, with equity rising from DKK 2.43M to DKK 4.74M in a single year on retained profit of DKK 4.63M, implying affordability of a ~DKK 2.3M dividend. Credit-information providers rate liquidity as 'Tilfredsst. 138.2%' and return on assets 'Meget god' at 43.9% in 2024. However, the company's absolute size is small (total balance sheet DKK 6.91M in 2024), making it vulnerable to adverse events such as loss of a lease, injury claims, or instructor turnover. The equity base is relatively thin against the cost base implied by 80-90 payroll employees, with solvency ratio declining from 62.6% in 2023 to 35.1% in 2024 due to dividend distributions. The business operates in a discretionary consumer market with meaningful competition from larger chains like Pure Gym, SATS, and FitnessX, and is geographically concentrated entirely in Copenhagen. Overall resilience is good for its size category but constrained by scale and concentration risks.

Key strengths: Strong and accelerating profitability with EBIT margin on gross profit rising from ~18% to ~45%, Debt-light, cash-generative model with equity nearly doubling in 2025, Diversified revenue streams within fitness/yoga niche (classes, memberships, teacher training, events, retail), Multi-location footprint across 4 Copenhagen studios reduces single-site concentration, Return on assets rated 'Meget god' at 43.9% in 2024, Liquidity rated 'Tilfredsst.' at 138.2%

Risk factors: Small absolute size (total balance sheet DKK 6.91M in 2024), Thin equity base of DKK 4.74M; solvency ratio declined from 62.6% to 35.1% in 2024, Competitive and discretionary market with inflation sensitivity, Key-person dependence on economy director Susan Jeanette Søgaard Hansen, Reputational noise from brand name confusion with similar app-based company, Geographic concentration entirely in Copenhagen, No statutory audit - figures are management-prepared, not externally audited

Revenue by geography

Workforce by country

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