ShareThis Due Diligence

Run due diligence on ShareThis: check compliance and get alerts when suppliers change.

United States · sharethis.com · 10 vendors

ShareThis provides free website tools and plugins for online content creators. The company collects data on user behavior and provides this to advertisers and technology companies for ad targeting, analytics, and customer acquisition purposes.

Resilience scores

Technology vendors

Services catalogue

2 services in catalogue across 1 category; runs on 10 sub-vendors.

Insights

Last updated 2026-06-14 · revision 2

10 direct vendors, 145 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

4 in-scope frameworks identified; showing 3.

SOC 2 (source) — Evidence found

Evidence: https://sharethis.com/, https://trust.predactiv.com/

GDPR (source) — Evidence found

Evidence: https://sharethis.com/privacy/

ISO 27001 (source) — No public evidence

Financials

Three-year financials

Financial Resilience Score: 5/10

ShareThis (now corporately branded Predactiv) is a private US ad-tech and behavioral data company with no public financial disclosures. As such, a precise quantitative resilience assessment is not possible from primary sources. Qualitatively, the company demonstrates notable durability: it was founded in 2007 and has survived multiple ad-tech cycles including the 2008 downturn, the rise of GDPR/CCPA, and platform-level tracking restrictions. It has a meaningful data moat (3M+ publisher domains, ~500M daily events), diversified product mix combining free publisher tools with monetized Data Solutions, and credible investor backing (~US$66M raised cumulatively from Mercury Fund, Blue Chip Venture, Revel Partners, T-Venture, DAG Ventures, and others). On the risk side, the company operates in a structurally pressured digital advertising and third-party data sector that has compressed since 2022. Regulatory exposure (GDPR, CCPA/CPRA, EU DMA) directly affects the behavioral-data business model, and platform-level changes (Google cookie deprecation roadmap, Apple ATT) structurally pressure the addressable market. The recent corporate rebrand to Predactiv suggests strategic repositioning that could mask restructuring, and the company faces competition from larger data players (LiveRamp, Acxiom) and identity providers. Without published accounts, liquidity, leverage, profitability, and runway cannot be externally verified, warranting a mid-range resilience score.

Key strengths: Long operating history since 2007, surviving multiple ad-tech cycles, Large data footprint: 3M+ publisher domains and ~500M daily events, Diversified product mix: free publisher tools feeding monetized Data Solutions, Cookieless positioning with Atlas Global ID and partnerships (Yahoo ConnectID, Eyeota, ID5), Strong investor backing (~US$66M raised) and PE/M&A-experienced CFO, Compliance credentials: SOC 2, Neutronian top-1% privacy ranking, IAB TCF v2, Fortune Best Small Workplaces recognition (2017, 2018, 2019, 2021, 2022), Data business doubled YoY in 2018 (second consecutive year of growth)

Risk factors: No financial transparency as a private company, Ad-tech industry headwinds and programmatic open-web spend pressure since 2022, Regulatory exposure to GDPR, CCPA/CPRA, US state privacy laws, EU DMA, Platform dependency: Google cookie deprecation, Apple ATT, browser tracking restrictions, Corporate rebrand to Predactiv may mask restructuring, Competitive pressure from LiveRamp, Acxiom, DMP/CDP vendors, identity providers, Unverifiable liquidity, leverage, and runway

Revenue by geography

Revenue by product/service

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