Simple Analytics Due Diligence

Run due diligence on Simple Analytics: check compliance and get alerts when suppliers change.

Netherlands · simpleanalytics.com · 26 vendors

Simple Analytics is a privacy-focused web analytics tool that provides website owners with insights into their website performance. It offers a simple dashboard to track visitors, referrers, and popular pages without collecting personal data or using cookies, ensuring compliance with privacy regulations like GDPR.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 26 sub-vendors.

Insights

Last updated 2026-08-15 · revision 11

26 direct vendors, 243 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

6 in-scope frameworks identified; showing 3.

ISO 27001 (source) — No public evidence

Evidence: https://simpleanalytics.com/security, https://simpleanalytics.com/gdpr-compliance

GDPR (source) — Evidence found

Evidence: https://simpleanalytics.com/gdpr-compliance, https://simpleanalytics.com/security, https://simpleanalytics.com/about, https://simpleanalytics.com/data-processing-agreement, https://simpleanalytics.com/subprocessors, https://www.kvk.nl/bestellen/#/88269922000054145163

SOC 2 (source) — Evidence found

Evidence: https://simpleanalytics.com, https://simpleanalytics.com/gdpr-compliance, https://simpleanalytics.com/security, https://simpleanalytics.com/subprocessors

Financials

Three-year financials

Financial Resilience Score: 7/10

Simple Analytics B.V. is a bootstrapped, self-funded Dutch SaaS company that the founders describe as independent and profitable. With no venture capital dilution, no debt-service obligations, and an extremely lean three-person team based in Amsterdam, the company has a structurally low fixed-cost base and minimal burn risk. Its recurring SaaS revenue model, typical high gross margins for privacy analytics vendors, and 31,300+ customer base provide a stable financial foundation. The company benefits from strong regulatory tailwinds, including EU cookie enforcement and DPA rulings against Google Analytics in Austria, France, Italy, and the Netherlands, which drive demand for GDPR-compliant, EU-hosted analytics. Marquee enterprise logos including Bloomberg, Bank of England, UK Government, Michelin, Hyundai, Havas, and the Scottish Government support pricing power and reduce reputational risk. SOC 2 compliance in progress further reduces enterprise sales friction. However, resilience is offset by significant risks. Key-person concentration is extreme with only three employees, creating operational continuity risk. The privacy analytics category is crowded and price-competitive with Plausible, Fathom, Matomo, Piwik PRO, Umami, and Cloudflare Web Analytics all targeting the same niche. The absence of external capital limits firepower to defend market share against better-funded rivals. Financial opacity, while normal for a small Dutch B.V., limits third-party scrutiny.

Key strengths: Bootstrapped and reportedly profitable with no VC dilution or debt, Low headcount and low fixed cost base (3 employees), Recurring SaaS revenue model with high gross margins, Marquee enterprise logos (Bloomberg, Bank of England, UK Government, Michelin, Hyundai), Regulatory tailwind from EU DPA rulings against Google Analytics, SOC 2 in progress, GDPR/ePrivacy/CCPA compliant by design, 31,300+ customer base providing revenue diversification

Risk factors: Extreme key-person concentration with only 3 employees, Crowded, price-competitive category with well-funded rivals (Plausible, Fathom, Matomo, Piwik PRO), Product-category risk if regulators soften consent rules or GA4 consent-mode improves, Likely enterprise revenue concentration in small number of accounts, No external capital limits ability to defend market share, Financial opacity as small Dutch B.V. limits scrutiny

Workforce by country

Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.

View the full interactive report