SiteHub
Denmark · owned by Branner Holding ApS (Denmark) · sitehub.dk · 9 vendors
SiteHub is a Danish company that combines construction site logistics and operations management with advanced technology — including proprietary software and hardware — to increase safety, efficiency, and sustainability on construction sites. The company handles the full flow of materials and waste on-site, collects real-time data, and provides advisory services to help clients meet compliance, ESG, and sustainability certification requirements. Founded in January 2021 and headquartered in Glostrup, Denmark, SiteHub also operates on the Funen island (Fyn) and serves markets across Scandinavia and the Netherlands.
Resilience scores
- Digital Sovereignty: 0
- Digital Resilience: 6
- Financial Resilience: 5
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Insights
Last updated 2026-09-13 · revision 3
9 direct vendors, 168 subvendors
Direct vendors by controlling owner country (sample)
- United States: 6
- India: 2
- Israel: 1
Subvendors by controlling owner country (sample)
- Unknown: 2
- Canada: 3
- Ireland: 1
Migration Readiness: 7/10
Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.
SiteHub exhibits medium to high migration readiness. A significant strength is their modern and advanced tech stack, which includes AI, ML, IoT sensor integrations, and crucially, an 'Open REST API'. The presence of an open API strongly suggests a modular architecture, which is highly beneficial for migrating services to new environments, including cloud platforms. Their use of proprietary software for various functions, coupled with AI/ML for data enrichment, indicates a sophisticated and potentially well-structured system. Furthermore, SiteHub's awareness of regulatory requirements (GDPR, NIS2) and their established data residency in Denmark (EU) are positive factors. These aspects simplify the compliance considerations during a migration, especially if moving to cloud providers within the EU. The geographic diversity of vendor HQs and owner countries (assuming vendors exist despite the 'Total Vendors: 0' entry) could also be a minor positive, potentially indicating less concentration risk if they were to migrate away from specific vendor services. However, several unknowns temper the score. There is no information on SiteHub's financial stability, which is crucial for assessing their ability to fund a potentially complex migration project. The actual architecture (e.g., whether it's already cloud-native, containerized, or microservices-based) is not explicitly stated, though implied by the modern tech. Most critically, the 'Vendor Lock-in Risk' is 'Unknown'. The contradictory 'Total Vendors: 0' entry makes it impossible to apply the guidance regarding vendor count and lock-in. If there are truly no external vendors, then external lock-in is not a concern, which would be a significant advantage. If external vendors exist, the lack of information on their number and contract complexity represents a substantial unquantified risk that could complicate migration efforts.
Compliance
9 in-scope frameworks identified; showing 3.
Danish Data Protection Act — Partially Compliant
The Danish Data Protection Act (Act No. 502 of 23 May 2018, as amended) supplements GDPR with national specifications applicable to all Danish data controllers. SiteHub explicitly references the Danish Data Protection Act in its Privacy Policy, specifically regarding CPR number (personal identification number) processing under Section 11(2)(3). The risk is Medium because: (1) CPR number processing is a sensitive area under Danish law with strict requirements; (2) SiteHub processes CPR numbers in job applications, requiring specific legal basis; (3) Datatilsynet (Danish DPA) is an active enforcement authority; (4) the company's platform may collect worker identification data on construction sites that could implicate additional Danish data protection requirements. The risk is not High because SiteHub demonstrates awareness of the Act and has documented its legal basis.
Evidence: https://sitehub.dk/privacy-policy/, https://www.datatilsynet.dk, https://www.retsinformation.dk/eli/lta/2018/502
CSRD (source) — Assessment Required
The EU Corporate Sustainability Reporting Directive (CSRD, Directive 2022/2464/EU) requires companies to report on sustainability matters using European Sustainability Reporting Standards (ESRS). Applicability depends on company size: large companies (250+ employees OR €40M+ turnover OR €20M+ balance sheet) from FY2024; listed SMEs from FY2026; non-listed SMEs voluntarily or potentially from FY2027+. SiteHub was founded in 2021 and appears to be a growing SME. The risk is Medium because: (1) SiteHub's exact size is unknown — if it has grown significantly since 2021, it may approach large company thresholds; (2) SiteHub actively markets its services as enabling client CSRD compliance, creating reputational risk if SiteHub itself is not compliant; (3) SiteHub operates in Norway (EEA) and Netherlands (EU), both subject to CSRD; (4) even if not yet mandatory, voluntary CSRD reporting would strengthen SiteHub's market position.
Evidence: https://sitehub.dk/data-og-compliance/, https://sitehub.dk/om-os/, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32022L2464
Danish Working Environment Act — Assessment Required
The Danish Working Environment Act (Consolidated Act No. 2062 of 16 November 2021) governs occupational health and safety in Denmark. SiteHub operates directly on construction sites — one of the highest-risk work environments — managing logistics, materials handling, waste sorting, and site operations. The risk is Medium because: (1) construction sites have elevated accident and injury risks; (2) SiteHub employs workers directly on construction sites; (3) the Danish Working Environment Authority (Arbejdstilsynet) actively inspects construction sites; (4) SiteHub's own marketing emphasizes safety improvements on construction sites, indicating awareness of this risk area. The risk is not High because SiteHub's role is logistics management rather than structural construction work.
Evidence: https://sitehub.dk/om-os/, https://sitehub.dk, https://at.dk
Financials
Three-year financials
- 2025: gross profit DKK 59.0M, EBIT DKK 11.4M, equity DKK 19.6M
- 2024: gross profit DKK 31.2M, EBIT DKK 9.61M, equity DKK 11.2M
- 2023: gross profit DKK 12.8M, EBIT DKK 2.60M, equity DKK 3.89M
Financial Resilience Score: 5/10
SiteHub is a young Danish company founded in January 2021, operating at the intersection of construction-site logistics and construction-tech/ESG-compliance software. The company benefits from a differentiated niche positioning, strong regulatory tailwinds from EU CSRD, ESG, DGNB, and LCA reporting requirements, and a blue-chip project profile working on some of the logistically most complicated construction sites in Denmark. The multilingual website (DA/EN/NO/SV/NL) suggests ambition for Nordic and Dutch market expansion. However, as an early-stage private ApS/A/S with only ~4-5 fiscal years of history, financial resilience is constrained by heavy investment in software platform development (typically implying negative or thin EBIT), reliance on equity funding, and exposure to a cyclical Danish construction sector that has been under pressure since 2022-2024 from higher interest rates and weaker residential starts. Project-based revenue concentration creates lumpy cash flows, and the company's own warehouse footprint adds capital intensity through real-estate leases and inventory management. Definitive financial figures were not retrievable in this session and would need to be pulled from datacvr.virk.dk.
Key strengths: Differentiated niche combining logistics services with proprietary software/hardware platform, Strong regulatory tailwind from EU CSRD, ESG, DGNB, and LCA compliance requirements, Blue-chip project profile with large Danish developers, Multilingual reach across Nordics and Netherlands suggesting expansion posture, Experienced executive team of five leaders across CEO, COO/CFO, CCO, People, and Technology
Risk factors: Young company (founded January 2021) with limited financial history, Heavy investment in software platform likely resulting in negative or thin EBIT, Cyclicality of Danish construction sector under pressure since 2022-2024, Project-based revenue concentration creating lumpy utilization risk, Capital intensity from own warehouse footprint and hardware investments, Small-company disclosure opacity under Danish reporting Class B, Reliance on continued equity funding to support platform development
Revenue by geography
- Denmark: 100%
Revenue by product/service
- Warehousing (Lager): 0%
- Consultancy / Rådgivning: 0%
- Compliance / Data services: 0%
- Site logistics & operations: 0%
- Technology (software + hardware): 0%
Workforce by country
- Denmark: 0
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