Smartlook Due Diligence

Run due diligence on Smartlook: check compliance and get alerts when suppliers change.

Czech Republic · www.smartlook.com · 13 vendors

Smartlook is a qualitative analytics solution for websites and mobile applications. It helps businesses understand user behavior through features such as session recordings, heatmaps, automatic event tracking, and conversion funnels. The platform enables data-driven decisions to improve user experience and product performance.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 13 sub-vendors.

Insights

Last updated 2026-10-23 · revision 5

13 direct vendors, 149 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

4 in-scope frameworks identified; showing 3.

GDPR (source) — Evidence found

Evidence: https://help.smartlook.com/docs/privacy-policy, https://help.smartlook.com/docs/data-security, https://www.smartlook.com/opt-out/

SOC 2 (source) — No public evidence

NIS2 (source) — No public evidence

Financials

Financial Resilience Score: 3/10

Smartlook's financial resilience as a standalone entity is effectively terminal. The company has been acquired by Cisco/Splunk and is being wound down with a clearly defined sunset timeline: End of Sale on 31 May 2026, End of Contract Renewals on 31 August 2026, Last Day of Support on 31 August 2027, and full platform decommission on 30 September 2027 with customer data deletion. This makes any forward-looking standalone financial resilience assessment moot — the revenue line will be absorbed into Splunk Observability Cloud's Digital Experience Analytics offering. Historically (pre-acquisition), Smartlook had reasonable resilience characteristics: a SaaS subscription model with recurring revenue, a global customer base spanning hundreds of thousands of registered websites and apps, strong product breadth across web and mobile session recording/heatmaps/funnels/events/crash reporting, and backing from credible Czech VC Credo Ventures (Series A ~US$3M in 2019). The strategic acquisition by Cisco/Splunk itself signals enterprise value was realized. However, the realized wind-down risk, guaranteed customer churn through 2026, customer-data deletion friction at decommission, intense competition from consolidating observability suites (Datadog, Dynatrace, New Relic, Microsoft Clarity), and ongoing GDPR/privacy scrutiny on session-recording vendors all weigh heavily. No audited revenue, EBIT, or equity figures were retrievable from primary Czech Collection of Deeds sources in this analysis.

Key strengths: Acquired by Cisco/Splunk — strategic exit realized, SaaS subscription model with recurring revenue, Global customer base across hundreds of thousands of sites/apps, Broad product suite (web + mobile session recording, heatmaps, funnels, events, crash reports), Backed by Credo Ventures (Series A ~US$3M in 2019), Integration into Splunk Observability Cloud's Digital Experience Analytics

Risk factors: End of Sale 31 May 2026 — no new paid subscriptions thereafter, End of Contract Renewals 31 August 2026, Last Day of Support 31 August 2027, Platform decommissioned 30 September 2027 with customer data deletion, Guaranteed customer churn during 2026 wind-down, Intense competition from Datadog, Dynatrace, New Relic, Splunk, Microsoft Clarity, Hotjar, FullStory, LogRocket, Mixpanel, GDPR/privacy regulatory exposure on session recording, Migration friction and reputational impact from data deletion at decommission

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