SMSKlub ApS Due Diligence

Run due diligence on SMSKlub ApS: check compliance and get alerts when suppliers or ownership change.

Denmark · owned by Møntsamlingen ApS (Denmark) · smsklub.dk · 8 vendors

SMSKlub ApS is a Danish company that provides loyalty club and SMS marketing solutions for physical retail stores and webshops. Their platform enables businesses to offer customers bonus programs, digital stamp cards, mobile membership cards, and targeted SMS marketing campaigns. The service integrates with various POS systems, e-commerce platforms, and email marketing tools.

Resilience scores

Technology vendors

Insights

Last updated 2026-10-17 · revision 3

8 direct vendors, 136 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 3/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

SMSKlub ApS demonstrates low migration readiness. The primary challenges stem from its internal tech stack, which is based on WordPress. This typically implies a more monolithic architecture, not inherently cloud-native, containerized, or microservices-based, making a modern cloud migration complex. A significant hurdle is the strict data residency requirement, mandating all data to be stored on servers in Denmark, which severely limits options for leveraging global cloud provider regions and can increase the complexity and cost of migration while maintaining compliance. The medium vendor lock-in risk further complicates migration efforts, as disentangling from existing vendor relationships could be costly and time-consuming. While GDPR compliant, the unknown applicability of NIS2 adds a regulatory layer of uncertainty that would need to be addressed during any migration planning. Finally, the lack of data regarding financial stability (revenue concentration, growth) makes it difficult to assess the company's capacity to fund a potentially extensive and complex migration project.

Compliance

7 in-scope frameworks identified; showing 3.

Danish Telecom Regulations — No public evidence

As a provider of electronic communications services (SMS services) in Denmark, the company is subject to regulation by the Danish Business Authority (Erhvervsstyrelsen).

ISAE 3000 (source) — No public evidence

ISAE 3000 is an international assurance standard often used for non-financial reports, such as GDPR compliance. It applies if a company commissions an audit to provide assurance to its customers.

ISO 27001 (source) — No public evidence

ISO 27001 is a voluntary information security standard. It applies if a company chooses to seek certification to demonstrate its security posture to customers and stakeholders.

Financials

Three-year financials

Financial Resilience Score: 6/10

SMSKlub ApS demonstrates solid balance-sheet resilience despite its micro-scale operations. Proff.dk classifies its liquidity (376.8%), return (33.4%), and solidity (63.9%) all as 'Meget god' (very good), indicating ample working capital and low leverage. The company has produced positive net results for at least four consecutive years, with equity remaining positive at DKK 567K as of FY25/26. The subscription-based SMS customer club model (DKK 449+/month plus per-SMS fees) provides recurring revenue, and the low fixed cost base (0 reported average employees) offers significant operational flexibility. However, resilience is tempered by a clear negative trajectory: gross profit has fallen for three consecutive years from DKK 568K (FY22/23) to DKK 338K (FY25/26), a cumulative decline of ~40%. Net profit similarly declined from DKK 440K to DKK 263K. Equity is eroding due to owner dividend distributions exceeding retained earnings. The business is highly concentrated on two founder-operators, operates in a competitive and structurally challenged SMS marketing space (facing headwinds from app-based messaging), and has limited transparency due to non-disclosed revenue. Group backing via parent Møntsamlingen ApS provides some structural support.

Key strengths: Very strong solidity ratio of 63.9% (equity ratio), Liquidity ratio of 376.8% indicating ample working capital, Return ratio of 33.4% classified as 'Meget god', Four consecutive years of positive net profit, Recurring subscription revenue model (DKK 449+/month), Low fixed cost base with 0 reported employees, Group backing from parent Møntsamlingen ApS, Positive equity of DKK 567K

Risk factors: Declining gross profit for three consecutive years (~40% cumulative drop), Net profit declined 20.5% in FY25/26, Equity erosion through dividend distributions exceeding retained earnings, Micro-scale operation highly dependent on two founders, Competitive Danish SMS marketing space with players like Commit, Structural headwinds from app-based messaging alternatives, Lack of revenue transparency limits analytical visibility, Low Trustpilot score of 3.2/5 (small sample), 100% geographic concentration in Denmark

Revenue by geography

Revenue by product/service

Workforce by country

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