Atmist

Canada · owned by Independent (Canada) · snazzymaps.com · 5 vendors

Atmist is a Canadian software development company based in Edmonton, Alberta, best known for creating and maintaining Snazzy Maps — a community-driven repository of custom color schemes and styles for Google Maps aimed at web designers and developers. The platform allows users to explore, create, and share map styles licensed under Creative Commons, and also offers tools such as a map styling editor, a map builder, and a WordPress plugin. Snazzy Maps also provides a public API for developers to integrate map styles into their own applications.

Resilience scores

Disruption prediction

Atmist has an estimated 17% probability of disruption in the next 6 months.

3 of Atmist's 5 vendors monitored for disruptions.

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 5 sub-vendors.

Insights

Last updated 2026-08-02 · revision 3

5 direct vendors, 109 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 4/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Atmist demonstrates medium migration readiness. While the company benefits from a modern web development tech stack (ES6 JavaScript, SCSS) and uses GitHub for source control, which generally supports portability, several factors present significant migration challenges. The architectural maturity is a concern; there is no explicit mention of cloud-native patterns like containerization or microservices, and the presence of a WordPress plugin suggests some monolithic components, which can complicate a transition to a fully distributed cloud environment. Vendor lock-in is a notable risk, as the core product functionality is heavily reliant on the Google Maps JavaScript API. Migrating away from this fundamental dependency would necessitate a substantial re-architecture. The concentration of critical external services with US-based vendors (Google, Microsoft) also limits vendor diversity. Regulatory and data residency requirements add complexity; the inferred GDPR compliance, uncertainty regarding NIS2 applicability, and 'Global' data residency requirements demand meticulous planning for data placement and legal adherence during any migration. Lastly, the absence of financial data (revenue concentration, growth history) makes it difficult to assess the company's capacity to fund a potentially costly and resource-intensive migration effort.

Compliance

6 in-scope frameworks identified; showing 3.

Alberta PIPA — Assessment Required

Alberta's PIPA is substantially similar to PIPEDA but applies specifically to private-sector organisations in Alberta collecting, using, or disclosing personal information. As Atmist is based in Edmonton, Alberta, PIPA applies directly and takes precedence over PIPEDA for provincially regulated activities. Risk is High for the same reasons as PIPEDA: direct mandatory applicability, no visible Privacy Policy on the website, and active enforcement by the Office of the Information and Privacy Commissioner of Alberta (OIPC). The OIPC has authority to investigate complaints and order compliance.

Evidence: https://snazzymaps.com/press, https://www.alberta.ca/personal-information-protection-act, https://www.oipc.ab.ca/

SOC 2 (source) — Assessment Required

Atmist operates Snazzy Maps as a cloud-based SaaS platform with user account management, an API service (with API key generation), a WordPress plugin, and a Map Builder tool. The platform processes user data and serves approximately 80,000 unique visitors per month with 7 million+ API requests. SOC 2 is not a legal requirement but is increasingly expected by enterprise customers and partners who integrate third-party APIs and cloud services. The risk is Medium because: (1) enterprise or developer customers integrating the Snazzy Maps API may request SOC 2 reports as part of vendor due diligence; (2) the absence of SOC 2 certification could limit Atmist's ability to serve enterprise clients; (3) however, Snazzy Maps appears to primarily serve individual developers and small businesses, reducing immediate commercial pressure for SOC 2. The risk is not High because the platform does not handle sensitive financial, health, or government data.

Evidence: https://snazzymaps.com/, https://snazzymaps.com/help, https://www.aicpa-cima.com/resources/landing/system-and-organization-controls-soc-suite-of-services

GDPR (source) — Assessment Required

Atmist operates Snazzy Maps, a globally accessible web platform with 500,000+ registered users and 65 million+ total page views. While Atmist is headquartered in Edmonton, Canada (outside the EU/EEA), it undeniably processes personal data (account registration data, API keys, usage data, advertising data) of EU/EEA residents who use the platform. GDPR applies extraterritorially under Article 3(2) to any non-EU entity that offers services to EU data subjects or monitors their behaviour. The risk is Medium rather than High because Atmist is a small company with limited data processing complexity (no sensitive/special category data, no healthcare or financial data), and enforcement actions against small Canadian SaaS providers are less frequent than against large enterprises. However, the absence of any publicly visible Privacy Policy, DPO appointment, or GDPR compliance documentation on the website elevates the risk. Fines under GDPR can reach €20M or 4% of global annual turnover.

Evidence: https://snazzymaps.com/press, https://snazzymaps.com/, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32016R0679

Financials

Three-year financials

Financial Resilience Score: 4/10

Atmist appears to be a bootstrapped micro-studio with an extremely low cost base, no known debt, and no external investor pressure. The Snazzy Maps site is a durable long-tail SEO asset with substantial cumulative reach (500,000 registered users, 65M page views, 150,000 WordPress plugin downloads) that generates passive display advertising revenue with minimal operational overhead. These factors support baseline resilience for a lifestyle/side-project scale business. However, resilience is significantly undermined by extreme key-person concentration around founder Adam Krogh, deep platform dependency on the Google Maps JavaScript API (subject to pricing and styling changes), and clear stagnation signals: no public product milestones since June 2017 and the parent brand domain atmist.com being listed for sale on HugeDomains for USD $6,295. Revenue is inferred to be well under CAD $1M annually, likely closer to hobby scale, and is concentrated in ad revenue that is cyclical and vulnerable to ad-tech shifts. Overall, the business is stable but dormant, with limited growth capacity and material existential risks.

Key strengths: Low cost base — simple CDN-hosted community site with user-generated content, Established audience: 500K registered users, 65M page views, 150K WordPress plugin downloads, Passive recurring revenue from display advertising and sponsor slots, Bootstrapped, founder-run, no known debt or external investor pressure

Risk factors: Extreme key-person concentration on founder Adam Krogh, Platform dependency on Google Maps JavaScript API (pricing/styling changes), Product stagnation — no public milestones since June 2017, Parent brand domain atmist.com listed for sale ($6,295), signaling brand dormancy, Revenue concentration in advertising (cyclical, ad-blocker/cookie deprecation risks), No moat vs. Google Cloud-based Maps Styling, Mapbox Studio, MapTiler

Revenue by geography

Revenue by product/service

Workforce by country

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