Sonobi Due Diligence

Run due diligence on Sonobi: check compliance and get alerts when suppliers change.

United States · sonobi.com · 7 vendors

Sonobi is an independent, consumer-focused technology company that provides a fair and equitable media marketplace to connect publishers and advertisers directly with their audiences. Its JetStream platform and proprietary solutions enable performance marketing, transforming traditional impression-based advertising to individual-based advertising across various channels, including CTV/OTT.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 7 sub-vendors.

Insights

Last updated 2026-07-07 · revision 1

7 direct vendors, 116 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

10 in-scope frameworks identified; showing 3.

FTC Act — No public evidence

Evidence: https://sonobi.com/, https://www.networkadvertising.org/, https://www.digitalanalyticsassociation.org/, https://www.ftc.gov/business-guidance/privacy-security/privacy

TAG — Evidence found

Evidence: https://sonobi.com/, https://www.tagtoday.net/

SOC 2 (source) — No public evidence

Evidence: https://sonobi.com/technology/, https://sonobi.com/

Financials

Three-year financials

Financial Resilience Score: 5/10

Sonobi is a privately held US ad-tech company with no SEC filings and no published audited financial statements. As a result, no verified revenue, EBIT, or equity figures are available for the last three fiscal years. Third-party estimates place annual revenue in the ~US$25–75 million range, but these are inconsistent and not primary-source, so they cannot be relied upon for a definitive resilience assessment. Qualitatively, Sonobi shows several signs of resilience: it has been largely bootstrapped since a 2014 Series A, suggesting it has historically funded operations from cash flow; it has a diversified product suite spanning publisher SSP, advertiser tools, CTV/OTT, and JetStream audience planning; and it maintains a blue-chip partner roster (Paramount, Fox, Gannett, The Guardian, Vizio, Samsung, The Trade Desk, etc.) that indicates meaningful scale and credibility. However, the company faces material structural risks: cookie deprecation, identity fragmentation, walled-garden dominance by Google/Meta/Amazon, supply-path optimization that squeezes mid-size SSPs, and intense competition from much larger listed peers (Magnite, PubMatic, The Trade Desk, Criteo) with far greater R&D budgets. The lack of financial transparency also creates counterparty risk for customers and partners. On balance, a mid-range resilience score is appropriate given credible qualitative strengths offset by opacity and industry headwinds.

Key strengths: Largely bootstrapped / limited outside equity dilution since 2014 Series A, Diversified product portfolio (SSP, advertiser tools, CTV/OTT, JetStream, Political Deals), Blue-chip partner roster (Paramount, Fox, Gannett, The Guardian, Vizio, Samsung, DirecTV, Pluto TV, The Trade Desk), Membership in industry bodies (IAB, TAG, NAI, DAA, W3C, Human Collective), Growth exposure to CTV/OTT, a fast-growing ad-tech sub-segment, Multi-year Inc. 5000 recognition in early years

Risk factors: Opaque financials — no SEC filings or audited disclosures, Cookie deprecation and identity fragmentation pressures, Walled-garden dominance by Google, Meta, and Amazon, Supply-path optimization consolidation squeezing mid-size SSPs, Potential undisclosed customer concentration risk, Competitive intensity vs. larger listed peers (Magnite, PubMatic, The Trade Desk, Criteo), Macro softness in digital advertising

Revenue by geography

Workforce by country

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