Sprig

United States · sprig.com · 37 vendors

Sprig is a product experience insights platform that helps companies gather continuous, real-time customer feedback and user insights. It provides tools, often leveraging AI, to enable product teams to optimize product adoption, retention, and satisfaction. The platform assists businesses in understanding user goals, pain points, and challenges throughout the customer journey.

Resilience scores

Disruption prediction

Sprig has an estimated 11% probability of disruption in the next 6 months.

22 of Sprig's 37 vendors monitored for disruptions.

Technology vendors

Services catalogue

3 services in catalogue across 2 categories; runs on 37 sub-vendors.

Insights

Last updated 2026-07-30 · revision 6

37 direct vendors, 317 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 8/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Sprig exhibits high migration readiness. The company's tech stack is highly modern and cloud-native oriented, leveraging extensive APIs, SDKs (JavaScript, iOS, Android, React Native), and deep integrations with leading SaaS platforms (e.g., Segment, Mixpanel, Amplitude, Optimizely, LaunchDarkly, Zapier, RudderStack, Census). The focus on AI/LLM, real-time data streaming, and a microservices-like architecture (implied by its 'Agent' products and numerous integrations) suggests high flexibility for re-platforming or shifting cloud providers. Sprig's significant cumulative funding of approximately $75M indicates strong financial stability, providing the necessary resources to fund a substantial migration effort. Additionally, data residency requirements are flexible; while primary infrastructure is likely in the US, international transfers are permitted under safeguards like the EU-US Data Privacy Framework, reducing strict data localization constraints that could impede migration. The primary challenge for migration readiness lies in the extensive number of third-party integrations (51 services). While these integrations enhance functionality, they could lead to significant complexity and potential vendor lock-in during a migration, requiring meticulous planning for integration compatibility, data migration, and potential re-negotiation or replacement of services. The specific vendor lock-in risk is currently 'Unknown'.

Compliance

4 in-scope frameworks identified; showing 3.

ISO 27001 (source) — Assessment Required

While Sprig demonstrates strong security practices through SOC2 certification and comprehensive security measures in their DPA, no specific ISO 27001 certification was found. As an enterprise SaaS provider handling sensitive customer data, ISO 27001 would be beneficial for competitive positioning and customer requirements. Medium risk due to potential customer demands and competitive disadvantage without certification.

Evidence: https://sprig.com/dpa

HIPAA (source) — Compliant

Sprig has proactively addressed HIPAA by explicitly prohibiting Protected Health Information (PHI) processing in their services. Their DPA clearly states that customers cannot upload PHI and that services are not intended for PHI processing. This approach eliminates HIPAA compliance risk through technical and contractual controls.

Evidence: https://sprig.com/dpa

SOC 2 (source) — Compliant

Sprig displays SOC2 Type II certification on their website, indicating successful third-party audit of security controls. As a cloud services provider handling customer data, SOC2 compliance is essential and they appear to have achieved this. Low risk due to demonstrated compliance through certification.

Evidence: https://sprig.com, https://sprig.com/dpa

Financials

Three-year financials

Financial Resilience Score: 5/10

Sprig has raised approximately $75M in total venture capital funding from highly credible institutional investors including Andreessen Horowitz (a16z), Accel, and First Round Capital, alongside notable angel investors such as the CEOs and executives of Figma, Notion, and Uber. This pedigree signals strong early investor conviction and access to follow-on capital networks. The company serves recognizable enterprise customers including Figma, DoorDash, Notion, and Clay, validating product-market fit and suggesting meaningful annual contract values consistent with an enterprise SaaS model. However, significant financial uncertainty exists. No funding round has been publicly announced since April 2022 — a gap of over three years — during which the broader VC environment tightened considerably in 2023–2024. With no disclosed revenue, burn rate, or profitability data, it is impossible to assess runway, cash flow neutrality, or proximity to profitability. A down round, bridge financing, or quiet fundraise cannot be ruled out. The company operates in a highly competitive market against well-capitalized incumbents such as Qualtrics (SAP), Medallia, UserTesting, Maze, Hotjar, and Pendo, many of which have substantially larger balance sheets and sales organizations. Sprig's estimated headcount of fewer than 100 employees limits its ability to scale enterprise sales and introduces key-person risk. The AI-first product pivot and rebrand from UserLeap to Sprig demonstrate strategic adaptability and alignment with current enterprise software buying trends, which could support premium pricing and reduced churn. However, the combination of undisclosed financials, a prolonged funding gap, a small team, and a competitive landscape warrants a cautious mid-range resilience score.

Key strengths: ~$75M total funding raised from top-tier VCs including Andreessen Horowitz (a16z), Accel, and First Round Capital, Enterprise SaaS subscription model with annual contracts providing predictable recurring revenue (ARR), Blue-chip customer base including Figma, DoorDash, Notion, and Clay validating product-market fit, Freemium funnel (free and Starter tiers) reducing customer acquisition costs and feeding enterprise pipeline, AI-first product repositioning (Design, Field, Synthesize Agents) aligning with high-growth enterprise AI-SaaS segment, SOC 2 Type II, GDPR, CCPA, HIPAA, and Data Privacy Framework certifications reducing enterprise sales friction, Notable angel investors including Dylan Field (Figma CEO) and Akshay Kothari (Notion COO)

Risk factors: No public funding round announced since April 2022 (3+ year gap), raising questions about runway and financial health, Revenue, EBIT, burn rate, and equity are entirely undisclosed — financial health cannot be independently verified, Highly competitive market with well-funded incumbents: Qualtrics (SAP), Medallia, UserTesting, Maze, Hotjar, Pendo, Estimated fewer than 100 employees limits enterprise sales scalability and introduces key-person risk, Customer base concentrated in US tech sector, which experienced significant UX/research budget cuts in 2022–2023, Multiple rebrands and product pivots (UserLeap to Sprig; survey tool to AI research platform) may signal product-market fit uncertainty, Tighter VC environment in 2023–2024 increases risk of down round or bridge financing if profitability not yet achieved

Revenue by geography

Revenue by product/service

Workforce by country

Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.

View the full interactive report