Sprig Due Diligence

Run due diligence on Sprig: check compliance and get alerts when suppliers change.

United States · sprig.com · 30 vendors

Sprig is a product experience insights platform that helps companies gather continuous, real-time customer feedback and user insights. It provides tools, often leveraging AI, to enable product teams to optimize product adoption, retention, and satisfaction. The platform assists businesses in understanding user goals, pain points, and challenges throughout the customer journey.

Resilience scores

Technology vendors

Services catalogue

3 services in catalogue across 2 categories; runs on 30 sub-vendors.

Insights

Last updated 2026-10-23 · revision 6

30 direct vendors, 244 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

4 in-scope frameworks identified; showing 3.

GDPR (source) — Evidence found

Evidence: https://sprig.com/privacy-policy, https://sprig.com/dpa

SOC 2 (source) — Evidence found

Evidence: https://sprig.com, https://sprig.com/dpa

ISO 27001 (source) — No public evidence

Evidence: https://sprig.com/dpa

Financials

Three-year financials

Financial Resilience Score: 5/10

Sprig has raised approximately $75M in total venture capital funding from highly credible institutional investors including Andreessen Horowitz (a16z), Accel, and First Round Capital, alongside notable angel investors such as the CEOs and executives of Figma, Notion, and Uber. This pedigree signals strong early investor conviction and access to follow-on capital networks. The company serves recognizable enterprise customers including Figma, DoorDash, Notion, and Clay, validating product-market fit and suggesting meaningful annual contract values consistent with an enterprise SaaS model. However, significant financial uncertainty exists. No funding round has been publicly announced since April 2022 — a gap of over three years — during which the broader VC environment tightened considerably in 2023–2024. With no disclosed revenue, burn rate, or profitability data, it is impossible to assess runway, cash flow neutrality, or proximity to profitability. A down round, bridge financing, or quiet fundraise cannot be ruled out. The company operates in a highly competitive market against well-capitalized incumbents such as Qualtrics (SAP), Medallia, UserTesting, Maze, Hotjar, and Pendo, many of which have substantially larger balance sheets and sales organizations. Sprig's estimated headcount of fewer than 100 employees limits its ability to scale enterprise sales and introduces key-person risk. The AI-first product pivot and rebrand from UserLeap to Sprig demonstrate strategic adaptability and alignment with current enterprise software buying trends, which could support premium pricing and reduced churn. However, the combination of undisclosed financials, a prolonged funding gap, a small team, and a competitive landscape warrants a cautious mid-range resilience score.

Key strengths: ~$75M total funding raised from top-tier VCs including Andreessen Horowitz (a16z), Accel, and First Round Capital, Enterprise SaaS subscription model with annual contracts providing predictable recurring revenue (ARR), Blue-chip customer base including Figma, DoorDash, Notion, and Clay validating product-market fit, Freemium funnel (free and Starter tiers) reducing customer acquisition costs and feeding enterprise pipeline, AI-first product repositioning (Design, Field, Synthesize Agents) aligning with high-growth enterprise AI-SaaS segment, SOC 2 Type II, GDPR, CCPA, HIPAA, and Data Privacy Framework certifications reducing enterprise sales friction, Notable angel investors including Dylan Field (Figma CEO) and Akshay Kothari (Notion COO)

Risk factors: No public funding round announced since April 2022 (3+ year gap), raising questions about runway and financial health, Revenue, EBIT, burn rate, and equity are entirely undisclosed — financial health cannot be independently verified, Highly competitive market with well-funded incumbents: Qualtrics (SAP), Medallia, UserTesting, Maze, Hotjar, Pendo, Estimated fewer than 100 employees limits enterprise sales scalability and introduces key-person risk, Customer base concentrated in US tech sector, which experienced significant UX/research budget cuts in 2022–2023, Multiple rebrands and product pivots (UserLeap to Sprig; survey tool to AI research platform) may signal product-market fit uncertainty, Tighter VC environment in 2023–2024 increases risk of down round or bridge financing if profitability not yet achieved

Revenue by geography

Revenue by product/service

Workforce by country

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