StellarWP Due Diligence

Run due diligence on StellarWP: check compliance and get alerts when suppliers change.

United States · theeventscalendar.com · 10 vendors

StellarWP is a software development company that provides a suite of WordPress solutions and products. Established in 2021 as a brand under Liquid Web, it unifies several WordPress brands, including The Events Calendar, offering plugins and tools for website design, event management, e-commerce, and learning management systems.

Resilience scores

Technology vendors

Services catalogue

8 services in catalogue across 3 categories; runs on 10 sub-vendors.

Insights

Last updated 2026-04-15 · revision 2

10 direct vendors, 119 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

3 in-scope frameworks identified; showing 3.

GDPR (source) — No public evidence

Evidence: https://theeventscalendar.com/privacy-policy/

SOC 2 (source) — No public evidence

ISO 27001 (source) — No public evidence

Financials

Three-year financials

Financial Resilience Score: 6/10

StellarWP operates a structurally sound freemium-to-subscription business model deeply embedded in the WordPress ecosystem, which powers approximately 43% of all websites globally. Its annual subscription licensing model generates predictable, recurring revenue with high customer switching costs, as users who build workflows around these plugins are unlikely to migrate easily. The freemium distribution channel via WordPress.org provides a massive, low-cost customer acquisition funnel, with The Events Calendar alone boasting 800,000+ active installs and notable enterprise customers including Harvard University, the Smithsonian, and Warner Brothers. The portfolio is well-diversified across eight distinct product brands spanning event management, LMS, donations, security, themes, WooCommerce enhancements, membership, and booking. This reduces single-product concentration risk and creates cross-selling opportunities within the shared Liquid Web infrastructure. The Events Calendar's 15+ years of brand equity (founded 2009) and LearnDash's strong LMS market position further reinforce revenue durability. The remote-first operating model also reduces fixed overhead costs. However, the score is tempered significantly by the complete opacity of financial reporting. As a private, non-reporting entity, StellarWP discloses no audited financials, making independent verification of solvency, profitability, or debt levels impossible. The business is entirely subject to Liquid Web's corporate and private equity ownership decisions, introducing meaningful M&A and restructuring risk. The aggressive 2021 acquisition roll-up strategy also carries integration complexity and potential brand dilution risks. Additional structural risks include total dependency on the WordPress/PHP platform, competitive pressure in each product category from well-funded rivals, and reliance on freemium-to-paid conversion rates to sustain revenue growth. The 2024 Automattic/WP Engine ecosystem conflict highlighted the platform-level risks inherent in building an entire business on a third-party open-source ecosystem. Market saturation in the WordPress plugin space creates ongoing pricing pressure across all product lines.

Key strengths: Recurring annual subscription revenue model with high customer switching costs, Freemium distribution via WordPress.org providing low-cost customer acquisition at scale, 800,000+ active installs for The Events Calendar flagship product, Diversified portfolio of 8+ product brands across multiple WordPress use cases, WordPress ecosystem serves ~43% of all global websites — large addressable market, 15+ years of brand equity for The Events Calendar (founded 2009), Enterprise customer base including Harvard, Smithsonian, Warner Brothers, YMCA, Parent company Liquid Web provides financial backing and shared infrastructure, Remote-first operating model reduces fixed overhead costs, LearnDash widely regarded as a leading WordPress LMS plugin

Risk factors: No public audited financials — financial health, debt levels, and profitability cannot be independently verified, Entirely dependent on Liquid Web's corporate decisions and private equity ownership dynamics, 100% platform dependency on WordPress/PHP ecosystem, 2024 Automattic/WP Engine conflict created WordPress ecosystem uncertainty, Competitive pressure in every product category from well-funded rivals (Eventbrite, Teachable, Thinkific, Stripe-native tools), Rapid 2021 acquisition roll-up creates integration complexity and brand dilution risk, Revenue dependent on freemium-to-paid conversion rates — stagnation risk if conversion declines, Market saturation in WordPress plugin space with thousands of competitors creating pricing pressure, No SEC filings or public reporting obligations — stakeholder opacity, Private equity ownership introduces M&A and restructuring risk

Revenue by geography

Revenue by product/service

Workforce by country

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