SupWiz Due Diligence

Run due diligence on SupWiz: check compliance and get alerts when suppliers change.

Denmark · www.supwiz.com · 15 vendors

SupWiz is a Danish company that develops AI-powered software solutions for customer service. Its platform offers chatbots, voicebots, emailbots, and AI assistance for agents to automate and optimize customer support processes. These solutions integrate with existing support systems to enhance efficiency and customer experience.

Resilience scores

Technology vendors

Services catalogue

4 services in catalogue across 4 categories; runs on 15 sub-vendors.

Insights

Last updated 2026-09-13 · revision 6

15 direct vendors, 183 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

4 in-scope frameworks identified; showing 3.

GDPR (source) — No public evidence

Evidence: https://www.puzzel.com/about

NIS2 (source) — No public evidence

Evidence: https://www.puzzel.com/about

SOC 2 (source) — No public evidence

Evidence: https://www.puzzel.com/platform

Financials

Three-year financials

Financial Resilience Score: 6/10

SupWiz ApS demonstrated meaningful strategic value as a Danish AI SaaS company, evidenced most clearly by its acquisition by Puzzel, a PE-backed (Marlin Equity Partners) Nordic contact centre platform. This external validation suggests the company had built genuine IP, a defensible customer base, and a growth trajectory attractive enough to warrant a strategic acquisition, all strong indicators of underlying financial health for a company of its size and age. The company operated a recurring SaaS subscription model with public sector and enterprise clients, providing revenue predictability and contract stability typical of B2B SaaS businesses. Its specialisation in Danish and Nordic-language NLP created a defensible niche with limited direct competition, and public sector (municipal) contracts in Denmark are known for long durations and reliable payment, further supporting revenue quality. However, significant risks temper the resilience score. As a small ApS with approximately 50–70 employees at peak, SupWiz faced scale limitations against larger international AI vendors. Revenue was heavily concentrated in Denmark and the Nordic region, and likely dependent on a small number of large contracts, creating customer and geographic concentration risk. The capital intensity of AI/NLP R&D without disclosed external funding rounds raises questions about burn rate management. The absence of any publicly retrievable audited financial figures (revenue, EBIT, equity) from Danish registry filings means the score is necessarily based on qualitative and contextual factors rather than hard financial metrics. The successful acquisition outcome is the strongest single data point supporting resilience, but the company's small scale and concentration risks prevent a higher score.

Key strengths: Acquired by Puzzel (Marlin Equity Partners-backed), validating IP and technology quality, Recurring SaaS subscription revenue model providing predictable cash flows, Strong niche in Danish/Nordic-language NLP with limited direct competition, Public sector (municipal) client base offering stable, long-duration contracts, Consistent headcount growth from ~15 employees (2019) to ~50–70 (acquisition), indicating scaling business

Risk factors: No publicly disclosed audited financial figures — revenue, EBIT, and equity all unconfirmed, Small scale (~50–70 employees) limiting ability to compete against large international AI vendors, Heavy geographic concentration in Denmark (~60–70% estimated revenue) and Nordic region, Likely customer concentration risk given small enterprise/public-sector client base, Capital-intensive AI/NLP R&D with no disclosed external funding rounds, Talent competition for AI/ML engineers in Copenhagen against larger tech firms

Revenue by geography

Revenue by product/service

Workforce by country

Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.

View the full interactive report