Swoogo

United States · swoogo.events · 28 vendors

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 28 sub-vendors.

Insights

Last updated 2026-06-20 · revision 7

28 direct vendors, 287 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 7/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Swoogo exhibits a medium-high migration readiness, primarily driven by its modern technical architecture. The company leverages cloud hosting on a major provider, supported by DevOps/SRE practices, and offers an open REST API, all indicative of a cloud-native and modular system highly conducive to migration. Their 'Integrations Platform' with 30+ third-party technologies suggests a system designed for interoperability, which can ease the process of re-integrating services post-migration. Furthermore, established compliance frameworks (SOC 2, ISO 27001, PCI-DSS Level 1, GDPR DPF) and a clear understanding of data residency requirements (global data centers, DPF, SCCs) mean the company has mature processes for managing regulatory aspects during a migration. However, several weaknesses and unknowns impact readiness. The absence of revenue data makes it impossible to assess the financial capacity to fund a potentially large-scale migration. The 'Vendor Lock-in Risk: Unknown' is a significant impediment; while 'Total Vendors: 0' is provided, the existence of vendor HQ countries suggests relationships, and unquantified dependencies could complicate migration. Managing continuous compliance with multiple stringent regulations (GDPR, SOC 2, ISO 27001, PCI-DSS) and the 'Assessment Required' status for ISAE 3000 during a migration adds considerable complexity. Finally, the numerous existing integrations (30+) represent a large number of touchpoints that would require careful management and potential reconfiguration during a migration.

Compliance

11 in-scope frameworks identified; showing 3.

CPRA — Compliant

Swoogo is headquartered in Los Angeles, California, and explicitly addresses CPRA compliance in its privacy policy with a comprehensive California residents' rights section. The company displays a 'CCPA Ready' badge on its Security & Compliance page. As a California-based business processing personal data of California residents, CCPA/CPRA is directly applicable. Risk is Low because Swoogo has implemented the required disclosures, opt-out mechanisms (Do Not Sell or Share My Personal Information), data subject rights processes, and acknowledges its role as a Service Provider under CPRA.

Evidence: https://swoogo.events/security-compliance/, https://swoogo.events/legal/privacy/, https://swoogo.events/legal/data-privacy-inquiries/

PCI DSS (source) — Compliant

Swoogo explicitly claims PCI-DSS Level 1 certification — the highest level of PCI DSS compliance, applicable to merchants and service providers processing over 6 million card transactions annually. As an event management platform that processes attendee payment data (registration fees, ticket purchases), PCI DSS compliance is mandatory. Level 1 certification requires an annual on-site audit by a Qualified Security Assessor (QSA) and quarterly network scans, representing the most rigorous level of PCI compliance. Risk is Low because Level 1 certification is the gold standard and demonstrates a high level of payment security maturity.

Evidence: https://swoogo.events/security-compliance/, https://app.vanta.com/swoogo.com/trust/23flct2mfml9lmg2erkra

EU-U.S. Data Privacy Framework — Compliant

Swoogo is certified under the EU-U.S. DPF, UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF, as confirmed by its privacy policy and the U.S. Department of Commerce's DPF list. This framework provides the legal mechanism for transferring personal data from the EU, UK, and Switzerland to the US. The DPF replaced the invalidated Privacy Shield and is the current adequacy mechanism for US-EU data transfers. Risk is Low because Swoogo has formal certification, a named DPO for EU/UK/Switzerland, and has committed to JAMS as an independent dispute resolution body.

Evidence: https://www.dataprivacyframework.gov/list, https://swoogo.events/legal/privacy/, https://swoogo.events/security-compliance/

Financials

Three-year financials

Financial Resilience Score: 6/10

Swoogo is a privately held SaaS company with limited financial transparency, as it is not SEC-registered and does not publish audited financial statements. The company benefits from a recurring subscription revenue model typical of SaaS businesses, which generally provides predictable ARR and high gross margins. It has raised approximately USD 20 million in Series B funding led by Aldrich Capital Partners, providing a baseline of outside capital and external due diligence on the business model. Customer satisfaction indicators are strong (98.7% CSAT, 5.0/5.0 G2 rating), suggesting low churn—a critical SaaS resilience factor. However, the company operates in the cyclical events industry, which was severely impacted by COVID-19 and remains sensitive to recession-driven event budget cuts. It faces significant competition from larger, better-capitalized players like Cvent, Bizzabo, Splash, and Eventbrite. The ~$20M Series B is modest relative to competitors, and if Swoogo is not yet cash-flow positive, it could face dilution or debt risk in tighter funding markets. Overall, qualitative resilience appears moderate-to-positive, but the absence of verified revenue, profitability, and balance sheet data limits confidence in the assessment.

Key strengths: Recurring SaaS subscription revenue model with predictable ARR, Enterprise customer base including Atlassian, Southwest Airlines, and Justworks, ~$20M Series B funding from Aldrich Capital Partners, Global delivery footprint across Los Angeles, London, and Sydney, High customer satisfaction (98.7% CSAT, 5.0/5.0 G2 rating) indicating low churn

Risk factors: Limited financial transparency as a private, non-SEC-registered company, Concentration in cyclical events industry sensitive to recession and disruption (e.g., COVID-19), Intense competition from larger players like Cvent, Bizzabo, Splash, and Eventbrite, Modest funding (~$20M Series B) relative to better-capitalized competitors, Founder transition risk following the passing of co-founder Neil Keefe

Revenue by geography

Revenue by product/service

Workforce by country

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