Taboola.com Ltd.
United States · www.taboola.com · 10 vendors
Taboola is a content discovery platform and native advertising company that uses AI and deep learning to provide personalized content recommendations to users across a vast network of publisher websites. It helps publishers monetize their content and enables advertisers to reach engaged audiences through sponsored links and ads.
Resilience scores
- Digital Sovereignty: 60
- Digital Resilience: 8
Disruption prediction
Taboola.com Ltd. has an estimated 21% probability of disruption in the next 6 months.
6 of Taboola.com Ltd.'s 10 vendors monitored for disruptions.
Technology vendors
- Anthropic, PBC — Technology — United States
- Canva Pty Ltd — Technology — Australia
- Stripe, Inc. — Financial Services — United States
- and 7 more
Services catalogue
3 services in catalogue across 3 categories; runs on 10 sub-vendors.
- Content Discovery
- Personal Data Processing
- Taboola
Insights
Last updated 2026-09-13 · revision 1
10 direct vendors, 155 subvendors
Direct vendors by controlling owner country (sample)
- Denmark: 1
- France: 1
- United States: 6
Subvendors by controlling owner country (sample)
- Norway: 2
- Poland: 1
- Bulgaria: 1
Migration Readiness: 6/10
Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.
Taboola exhibits medium migration readiness. Its primary strength lies in a modern and advanced internal tech stack, which includes AI, ML, Generative AI, LLMs, and Big Data processing technologies (Apache Kafka, Apache Spark, Hadoop). The presence of robust CI/CD pipelines and real-traffic testing (GoReplay) indicates mature DevOps practices, which are crucial for streamlining migration efforts and reducing associated risks. The absence of explicitly stated legacy monolithic systems is also a positive indicator. However, significant challenges and unknowns prevent a higher readiness score. Critical information regarding the regulatory environment and data residency requirements is not provided, which are paramount considerations for any cloud migration strategy. Financial stability data (revenue concentration, growth history) is also missing, making it difficult to assess the company's capacity to fund a potentially large-scale migration. Additionally, the extent of cloud-native adoption (e.g., containerization, microservices architecture) is not explicitly detailed. Vendor lock-in risk is unclear due to conflicting data ('Total Vendors: 0' versus the presence of 'Vendor HQ Countries'); the actual number of critical vendors and the complexity of their contracts are unknown, which could pose challenges if significant dependencies exist.
Financials
Three-year financials
- 2025: revenue USD 1.91B, EBIT USD 44.1M, equity USD 907M
- 2024: revenue USD 1.77B, EBIT USD 25.9M, equity USD 1.05B
- 2023: revenue USD 1.44B, EBIT USD -63.7M, equity USD 1.06B
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