Tally Due Diligence

Run due diligence on Tally: check compliance and get alerts when suppliers change.

Belgium · tally.so · 7 vendors

Tally is a free online form builder that enables users to create forms and surveys with the simplicity of a document, requiring no coding. It provides unlimited forms and submissions, along with advanced features such as payment collection and form logic. The company is bootstrapped and operates from Belgium.

Resilience scores

Technology vendors

Services catalogue

4 services in catalogue across 2 categories; runs on 7 sub-vendors.

Insights

Last updated 2026-10-23 · revision 6

7 direct vendors, 122 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

7 in-scope frameworks identified; showing 3.

ISO 27001 (source) — No public evidence

Evidence: https://tally.so/help/gdpr, https://tally.so

ePrivacy Directive — Evidence found

Evidence: https://tally.so/help/cookie-policy, https://tally.so, https://tally.so/help/gdpr

GDPR (source) — Evidence found

Evidence: https://tally.so/help/gdpr, https://tally.so/help/data-processing-agreement, https://tally.so/help/privacy-policy, https://tally.so/help/terms-and-privacy, https://tally.so

Financials

Three-year financials

Financial Resilience Score: 8/10

Tally demonstrates exceptional financial resilience for a small bootstrapped SaaS company. The company has grown from $60K ARR to $5M ARR in approximately 4.5 years (~140x growth) without any external capital, indicating strong product-market fit and disciplined operations. Founders have publicly stated the company is profitable and customer-funded, with no debt or investor pressure. The operating leverage is remarkable: ~$5M ARR with only 11 employees implies revenue per FTE of approximately $450K, which is exceptional for SaaS and suggests very high gross margins. The freemium funnel has scaled efficiently from 11K users in 2021 to 500K+ teams by 2026, providing a robust conversion pipeline without requiring a sales team. However, resilience is constrained by the absence of an external capital buffer to weather a downturn or fund counter-cyclical investment, concentration in a single product (form builder) in a competitive market (Typeform, Jotform, Google Forms, Microsoft Forms), and key-person risk given the small team. FX exposure (USD revenue, EUR cost base) adds some margin sensitivity. Statutory financials are not publicly verified, limiting external visibility.

Key strengths: Fully bootstrapped and profitable, customer-funded growth, Exceptional revenue per FTE (~$450K) indicating high margins, Consistent compound growth (~50-100% YoY) over 5+ years, Large freemium funnel (500K+ teams) feeding conversion, Product-led growth with marquee customers (Notion, Rakuten, Glovo, Make), EU data residency / GDPR positioning as differentiator, No debt, no dilution, no investor pressure

Risk factors: Intense competition from Typeform, Jotform, Google Forms, Microsoft Forms, and AI form builders, Small team / key-person risk (only 11 employees), No external capital buffer for downturns or counter-cyclical investment, Single-product concentration (form builder only), FX exposure: USD revenue vs EUR cost base, Freemium economics depend on continued power-user conversion, Limited financial transparency as small Belgian BV

Revenue by geography

Revenue by product/service

Workforce by country

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