Team Updraft Due Diligence
Run due diligence on Team Updraft: check compliance and get alerts when suppliers change.
United Kingdom · getwpo.com · 11 vendors
TeamUpdraft is a global company that develops and provides a suite of popular WordPress plugins. These plugins offer solutions for website backup, migration, optimization, and security. Their products are actively installed on over 5 million WordPress websites worldwide.
Resilience scores
- Digital Sovereignty: 9
- Digital Resilience: 7
- Financial Resilience: 6
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Services catalogue
1 service in catalogue across 1 category; runs on 11 sub-vendors.
- WP-Optimize
Insights
Last updated 2026-08-15 · revision 7
11 direct vendors, 128 subvendors
Direct vendors by controlling owner country (sample)
- India: 1
- Ireland: 1
- Spain: 1
Subvendors by controlling owner country (sample)
- Romania: 1
- Israel: 1
- Canada: 2
Compliance
9 in-scope frameworks identified; showing 3.
GDPR (source) — Evidence found
Evidence: https://teamupdraft.com/privacy/, https://teamupdraft.com/about/, https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-to-erasure/, https://gdpr-info.eu/art-37-gdpr/, https://teamupdraft.com/wp-content/uploads/2024/09/Information_Processing_Agreement.pdf
SOC 2 (source) — No public evidence
Evidence: https://teamupdraft.com/privacy/, https://teamupdraft.com/updraftcentral/, https://aws.amazon.com/compliance/soc-faqs/, https://www.aicpa-cima.com/resources/landing/system-and-organization-controls-soc-suite-of-services
CCPA — Evidence found
Evidence: https://teamupdraft.com/privacy/, https://oag.ca.gov/privacy/ccpa, https://cppa.ca.gov/
Financials
Three-year financials
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Financial Resilience Score: 6/10
Team Updraft (UpdraftPlus Limited, UK Co #08570611) demonstrates qualitative signs of moderate-to-good financial resilience despite the absence of publicly disclosed revenue, EBIT, or equity figures. The company operates a capital-light, freemium SaaS-like business model with recurring annual subscription revenue across a diversified portfolio of five WordPress plugins (UpdraftPlus, WP-Optimize, All-In-One Security, UpdraftCentral, Burst Statistics). With over 5 million active installs portfolio-wide and a track record dating to 2011, it benefits from strong brand equity, a huge top-of-funnel for paid conversion, and predictable ARR characteristics. However, the score is capped by significant structural risks: 100% platform concentration in WordPress, intense competition from well-funded rivals (WP Rocket, Wordfence, BlogVault, NitroPack), ongoing WordPress ecosystem governance turmoil (WP Engine/Automattic disputes 2024–25), and typical small-team/founder-key-person dependency. The small-company filing exemption also means limited financial transparency. The active M&A programme suggests reinvestment capacity, and the multi-product portfolio mitigates single-product risk, but without filed turnover or profit figures, definitive resilience cannot be confirmed.
Key strengths: Over 5 million active WordPress installs across portfolio provides large paid conversion funnel, Recurring annual subscription revenue model (Starter/Business/Enterprise tiers, ~$49–$194/year), Diversified five-product portfolio reduces single-product risk, Capital-light digital business with remote workforce and no physical inventory, Over a decade of operating history (since 2011) with founder still involved, Active M&A programme signals reinvestment and inorganic growth capacity, Multi-currency pricing (GBP, EUR, USD) across 190+ countries
Risk factors: 100% platform concentration in WordPress ecosystem, WordPress governance turmoil (WP Engine/Automattic disputes 2024–25), Intense competition from WP Rocket, LiteSpeed, NitroPack, Wordfence, Sucuri, BlogVault, Freemium model may cannibalise paid conversion, Small-company filing exemption limits financial transparency, Key-person/small-team dependency typical of founder-led plugin businesses, Consolidation pressure from Awesome Motive, StellarWP, WP Engine roll-ups, Potential displacement by native WordPress core features or shift to hosted platforms (Wix, Shopify, Webflow)
Revenue by geography
- North America: 48%
- Europe: 32%
- Asia-Pacific: 15%
- Rest of World: 5%
Revenue by product/service
- UpdraftPlus: 55%
- WP-Optimize: 25%
- All-In-One Security: 10%
- UpdraftCentral: 6%
- Burst Statistics: 4%
Workforce by country
- Netherlands: 0
- United Kingdom: 0
Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.