Tenjin Due Diligence

Run due diligence on Tenjin: check compliance and get alerts when suppliers change.

United States · www.tenjin.com · 12 vendors

Tenjin is a growth infrastructure platform for mobile app marketers, offering tools for mobile attribution, analytics, and ad network data aggregation. It helps companies consolidate, normalize, and analyze user-level marketing data to optimize user acquisition strategies and campaign performance.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 12 sub-vendors.

Insights

Last updated 2026-08-11 · revision 2

12 direct vendors, 154 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

9 in-scope frameworks identified; showing 3.

GDPR (source) — Evidence found

Evidence: https://tenjin.com/privacy/, https://tenjin.com/about-us/, https://tenjin.com/terms/, https://tenjin.com/tenjin-inc-data-processing-addendum/

ePrivacy Directive — No public evidence

Evidence: https://tenjin.com/terms/, https://tenjin.com/privacy/

US Executive Order 14117 — No public evidence

Evidence: https://tenjin.com/terms/, https://tenjin.com/privacy/

Financials

Three-year financials

Financial Resilience Score: 5/10

Tenjin is a mature, privately held US mobile-analytics/MMP SaaS company with a decade-long operating history since 2014. The company benefits from a recurring SaaS revenue model with subscription pricing starting at ~$200/month, a broad customer base claimed at 10,000+ companies, and a remote-first operating structure that keeps fixed overhead low. Compliance credentials (ISO 27001, SOC 2 Type 2, GDPR, CCPA) reduce enterprise sales friction and support customer retention. However, financial opacity is a significant concern. Tenjin is not an SEC registrant, publishes no audited financial statements, and has no investor-relations page. No reliable revenue, EBIT, or equity figures are publicly available. The company operates in an intensely competitive MMP space against larger, well-funded players (AppsFlyer, Adjust/AppLovin, Kochava, Singular, Airbridge, Branch), and faces structural platform risks from Apple ATT/SKAdNetwork changes and Android privacy signal loss. Customer concentration in mobile gaming exposes Tenjin to that vertical's ad-spend cycle. Without disclosed financials, solvency and cash runway cannot be independently verified, warranting a mid-range resilience score.

Key strengths: Long operating history since 2014 (10+ years), Broad customer base of 10,000+ companies, Recurring SaaS subscription revenue model, ISO 27001 and SOC 2 Type 2 compliance, Remote-first structure with low fixed overhead, Ongoing R&D and AI-oriented product innovation (MCP Server), Product breadth beyond core attribution (monetization, LTV, data warehouse)

Risk factors: Intense competition from larger MMP players (AppsFlyer, Adjust, Kochava, Singular, Branch), Platform/signal-loss risk from Apple ATT/SKAdNetwork and Android privacy changes, Customer concentration in mobile gaming vertical, No audited public financials or credit rating, Unclear cash runway and profitability status, Price-competitive positioning may pressure margins, Small-cap private-company opacity

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