Tenjin

United States · www.tenjin.com · 20 vendors

Tenjin is a growth infrastructure platform for mobile app marketers, offering tools for mobile attribution, analytics, and ad network data aggregation. It helps companies consolidate, normalize, and analyze user-level marketing data to optimize user acquisition strategies and campaign performance.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 20 sub-vendors.

Insights

Last updated 2026-08-11 · revision 2

20 direct vendors, 233 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 8/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Tenjin exhibits a strong migration readiness, scoring 75. Its extensive adoption of cloud-native technologies, particularly AWS and AWS Redshift for its core infrastructure and DataVault product, positions it well for potential migrations or architectural shifts. The company's commitment to modern standards is further evidenced by its support for new privacy frameworks like SKAdNetwork and Android Privacy Sandbox, and its use of REST APIs and Server-to-Server (S2S) tracking. A major advantage for migration is Tenjin's existing compliance infrastructure for ISO 27001, SOC 2 Type 2, GDPR, and CCPA, which means many regulatory hurdles for data handling and security are already addressed. While the "Total Vendors: 0" data point is confusing, the reported geographic diversity of vendor HQs across 8 countries suggests a potentially diverse vendor ecosystem, which could mitigate vendor lock-in risks, although the specific "Vendor Lock-in Risk" is unknown. Key areas of uncertainty that prevent a higher score include the unspecified "Data Residency Requirements," which could introduce complexity depending on the target environment, and the lack of data on financial stability (revenue concentration, growth history), which is crucial for assessing the ability to fund a significant migration effort.

Compliance

9 in-scope frameworks identified; showing 3.

CCPA — Compliant

Tenjin explicitly addresses CCPA compliance in its Privacy Policy and self-identifies as a 'service provider' under CCPA, which limits its direct obligations to end users. Tenjin is incorporated in Delaware and operates from California (San Francisco), making CCPA directly applicable. As a service provider, Tenjin relies on the business purpose exemption and places compliance obligations on its customers (the data controllers/businesses). Risk is Low because Tenjin has a documented CCPA compliance posture, operates as a service provider (not a 'business' selling data), and has published clear CCPA disclosures. The CPRA (California Privacy Rights Act) amendments to CCPA are also relevant and should be assessed.

Evidence: https://tenjin.com/privacy/, https://tenjin.com/about-us/, https://tenjin.com/terms/

ePrivacy Directive — Assessment Required

The ePrivacy Directive is explicitly listed as an 'Applicable Privacy Law' in Tenjin's Terms of Service. As a mobile attribution platform using device identifiers (advertising IDs equivalent to cookies/trackers under ePrivacy), Tenjin's operations are directly subject to ePrivacy requirements. Risk is Medium because: (1) Tenjin explicitly acknowledges ePrivacy applicability; (2) mobile advertising IDs and tracking technologies fall within ePrivacy scope; (3) EU regulators (particularly in France, Germany, Netherlands) have been actively enforcing ePrivacy in the adtech sector; (4) the pending ePrivacy Regulation (replacing the Directive) may impose stricter requirements; (5) Tenjin's business model depends on tracking technologies that are the primary target of ePrivacy enforcement.

Evidence: https://tenjin.com/terms/, https://tenjin.com/privacy/

LGPD — Assessment Required

LGPD is explicitly listed as an 'Applicable Privacy Law' in Tenjin's Terms of Service, confirming Tenjin recognizes its applicability. Brazil is a significant mobile app market, and Tenjin's global MMP platform processes data from Brazilian mobile app users. LGPD (Law No. 13,709/2018) applies to any processing of personal data of individuals located in Brazil, regardless of where the processor is established. Risk is Medium because: (1) Tenjin explicitly acknowledges LGPD applicability; (2) Brazil's ANPD (Autoridade Nacional de Proteção de Dados) has been increasing enforcement activity; (3) LGPD fines can reach 2% of Brazilian revenue up to R$50 million per violation; (4) no specific LGPD compliance documentation beyond the Terms of Service acknowledgment is publicly available.

Evidence: https://tenjin.com/terms/, https://tenjin.com/privacy/, https://tenjin.com/pt/

Financials

Three-year financials

Financial Resilience Score: 5/10

Tenjin is a mature, privately held US mobile-analytics/MMP SaaS company with a decade-long operating history since 2014. The company benefits from a recurring SaaS revenue model with subscription pricing starting at ~$200/month, a broad customer base claimed at 10,000+ companies, and a remote-first operating structure that keeps fixed overhead low. Compliance credentials (ISO 27001, SOC 2 Type 2, GDPR, CCPA) reduce enterprise sales friction and support customer retention. However, financial opacity is a significant concern. Tenjin is not an SEC registrant, publishes no audited financial statements, and has no investor-relations page. No reliable revenue, EBIT, or equity figures are publicly available. The company operates in an intensely competitive MMP space against larger, well-funded players (AppsFlyer, Adjust/AppLovin, Kochava, Singular, Airbridge, Branch), and faces structural platform risks from Apple ATT/SKAdNetwork changes and Android privacy signal loss. Customer concentration in mobile gaming exposes Tenjin to that vertical's ad-spend cycle. Without disclosed financials, solvency and cash runway cannot be independently verified, warranting a mid-range resilience score.

Key strengths: Long operating history since 2014 (10+ years), Broad customer base of 10,000+ companies, Recurring SaaS subscription revenue model, ISO 27001 and SOC 2 Type 2 compliance, Remote-first structure with low fixed overhead, Ongoing R&D and AI-oriented product innovation (MCP Server), Product breadth beyond core attribution (monetization, LTV, data warehouse)

Risk factors: Intense competition from larger MMP players (AppsFlyer, Adjust, Kochava, Singular, Branch), Platform/signal-loss risk from Apple ATT/SKAdNetwork and Android privacy changes, Customer concentration in mobile gaming vertical, No audited public financials or credit rating, Unclear cash runway and profitability status, Price-competitive positioning may pressure margins, Small-cap private-company opacity

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