Tenor Due Diligence
Run due diligence on Tenor: check compliance and get alerts when suppliers change.
United States · tenor.com · 5 vendors
Tenor is a GIF keyboard platform and search engine that allows users to find and share animated GIFs. It provides a vast library of reaction GIFs and trending content, accessible through its GIF Keyboard on Android and iOS, and via an API for integration into other applications like Facebook Messenger and Google's Gboard.
Resilience scores
- Digital Sovereignty: 100
- Digital Resilience: 8
- Financial Resilience: 10
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- and 2 more
Services catalogue
1 service in catalogue across 1 category; runs on 5 sub-vendors.
- GIF/Sticker API
Insights
Last updated 2026-08-15 · revision 2
5 direct vendors, 85 subvendors
Direct vendors by controlling owner country (sample)
- United States: 5
Subvendors by controlling owner country (sample)
- Sweden: 2
- France: 1
- Italy: 1
Compliance
8 in-scope frameworks identified; showing 3.
CPRA — Evidence found
Evidence: https://policies.google.com/privacy?hl=en, https://tenor.com/legal-terms
SOC 2 (source) — No public evidence
Evidence: https://tenor.com/gifapi, https://tenor.com/legal-terms, https://policies.google.com/privacy?hl=en
ISO 27001 (source) — No public evidence
Evidence: https://tenor.com/legal-terms, https://policies.google.com/privacy?hl=en#infosecurity
Financials
Three-year financials
- 2024:
- 2023:
- 2022:
Financial Resilience Score: 10/10
Tenor's financial resilience is effectively that of its parent, Alphabet Inc., which acquired the company in March 2018. Alphabet reported FY2024 revenue of approximately US$350 billion, net income exceeding US$100 billion, and cash and marketable securities of over US$95 billion. As a wholly-owned subsidiary, Tenor faces essentially zero financing risk and benefits from one of the strongest balance sheets in the global technology industry. Tenor also holds a dominant market position in GIF search and distribution. Following the UK CMA's 2023 order forcing Meta to divest GIPHY to Shutterstock, Tenor is arguably the leading GIF platform globally, with deep integration into Google's Gboard, Google Messages, YouTube, and third-party messaging apps such as WhatsApp, Facebook Messenger, LinkedIn, and Discord. This strategic infrastructure role within Alphabet further insulates Tenor from standalone financial stress. However, standalone monetization and profitability of Tenor are not disclosed, and it appears to function more as engagement infrastructure than as a revenue center. Regulatory and antitrust scrutiny on Alphabet, along with shifting user preferences toward short-form video and native stickers/emojis, present indirect risks. Overall, backing by Alphabet's balance sheet and Tenor's leading market position warrant a very high resilience score.
Key strengths: Wholly-owned subsidiary of Alphabet Inc. with access to >US$95B in cash and marketable securities, Alphabet FY2024 revenue ~US$350B and net income >US$100B, Dominant market position in GIF search after GIPHY divestiture to Shutterstock (2023), Deep integration across Google (Gboard, Messages, YouTube) and third-party messaging apps, Wide API distribution creating defensible reach across major platforms
Risk factors: No standalone profitability disclosure; unclear whether Tenor is a revenue center, Regulatory and antitrust scrutiny on Alphabet globally, Content moderation and copyright exposure from user-generated GIFs, Shifting user behavior toward short-form video (TikTok, Reels) and native stickers/emojis
Workforce by country
- United States: 60
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