Tjek

Denmark · tjek.com · 10 vendors

Tjek helps over 1.9 million people with their shopping by providing relevant content from retailers and brands through leading shopping apps in Scandinavia. The company also offers marketing automation solutions, such as Incito, for retailers to create fully automated digital catalogs and provides market insights.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 10 sub-vendors.

Insights

Last updated 2026-07-02 · revision 1

10 direct vendors, 161 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 6/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Tjek exhibits a medium level of migration readiness. The company's internal tech stack features modern elements such as iOS/Android/Web SDKs and REST APIs, which are generally conducive to cloud-native architectures and microservices, potentially simplifying future migration efforts. The absence of specified data residency requirements or complex regulatory environments, if truly flexible, would reduce significant migration hurdles. However, several factors temper the readiness score. There is no explicit mention of current cloud-native adoption, containerization, or microservices architecture, making it difficult to ascertain the current level of cloud readiness. The reliance on Microsoft Power BI suggests a potential dependency on the Microsoft ecosystem, which could influence migration paths (e.g., towards Azure) and introduce some level of vendor lock-in. The vendor relationship data is ambiguous ('Total Vendors: 0' contradicts other vendor details); however, assuming there are vendors providing six services from three countries, this represents a moderate number of external dependencies. The 'Vendor Lock-in Risk' is explicitly stated as 'Unknown,' which is a significant factor that could complicate migration. Furthermore, there is no financial data available to assess the company's ability to fund a potentially costly migration project.

Compliance

10 in-scope frameworks identified; showing 3.

Danish Marketing Practices Act — Assessment Required

The Danish Marketing Practices Act (Consolidated Act No. 426 of 3 May 2017, as amended) governs commercial marketing practices in Denmark, including digital advertising, consumer protection, and unfair commercial practices. Tjek's core business — serving advertising content from retailers and brands to consumers via shopping apps — is directly subject to this Act. Risk is Medium because: (1) Tjek's advertising platform must ensure ads are clearly identifiable as commercial communications; (2) Personalized advertising targeting must comply with consent requirements; (3) The Danish Consumer Ombudsman (Forbrugerombudsmanden) actively enforces marketing law. No compliance issues have been publicly identified, but no formal assessment is publicly available.

Evidence: https://tjek.com, https://tjek.com/apps, https://www.retsinformation.dk/eli/lta/2017/426, https://www.forbrugerombudsmanden.dk/

ePrivacy Directive — Compliant

The ePrivacy Directive governs electronic communications privacy, including cookie consent and tracking. Tjek explicitly states in their privacy policy that tjek.com does not use tracking cookies and does not track newsletter opens or clicks — demonstrating a privacy-by-design approach that exceeds minimum ePrivacy requirements. The only cookies used are functional session cookies for CMS login, which are exempt from consent requirements under the ePrivacy Directive as strictly necessary cookies. Risk is Low because Tjek's minimal cookie use and explicit no-tracking stance significantly reduces ePrivacy exposure.

Evidence: https://tjek.com/privacy, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32002L0058

ISO 27001 (source) — Assessment Required

ISO 27001 is the international standard for Information Security Management Systems (ISMS). While voluntary, it is widely expected of technology companies handling client and consumer data at scale. Tjek processes data for 1.9M app users, operates a CMS for retail clients, and manages API/SDK integrations — all of which involve sensitive business and consumer data. The absence of ISO 27001 certification creates medium risk: (1) Enterprise clients may require it as a vendor qualification criterion; (2) Without a certified ISMS, Tjek's security controls cannot be independently verified; (3) NIS2 compliance (if applicable) would be significantly easier to demonstrate with ISO 27001 certification. Risk is Medium rather than High because Tjek demonstrates some security awareness (database encryption, EU/EEA data residency, minimal data collection), and ISO 27001 is not legally mandated in their sector. The company's small size (~42-50 employees) means certification costs may be proportionally significant.

Evidence: https://tjek.com/privacy, https://www.iso.org/isoiec-27001-information-security.html

Financials

Financial Resilience Score: 5/10

Tjek A/S demonstrates qualitative resilience through its long operating history (founded 2009), significant user base of 1.9 million shoppers, and category-leading position with the eTilbudsavis app in Denmark. The company has survived multiple funding cycles and successfully transitioned from paper catalogs to digital formats. Its A/S legal structure suggests a more mature capital base with institutional shareholders, and its diversified product suite (Incito, Apps, Insights, APIs) allows layered monetisation of retailer relationships. Multi-country presence across Denmark, Norway, and Sweden provides some geographic diversification. However, no verified financial figures (revenue, EBIT, equity) were accessible during this research session, limiting the ability to assess quantitative resilience. The company faces structural headwinds from the declining print catalog advertising market, high customer concentration risk given the consolidated Nordic retail landscape (Salling Group, Coop, REMA 1000, ICA, Norgesgruppen), and competition from Meta, Google, and TikTok for retailer ad budgets. Its small workforce of approximately 42-50 employees provides limited buffer against key customer churn. Privacy regulations (Apple ATT, EU DMA) also pose risks to its ad-tech and attribution products. The score reflects moderate qualitative resilience without hard financial validation.

Key strengths: 15+ year operating history since 2009, 1.9 million active shoppers in the Nordic region, Category-leading apps (eTilbudsavis in Denmark), Diversified product suite: Incito, Apps, Insights, APIs, Multi-country footprint across Denmark, Norway, and Sweden, A/S legal structure indicating mature capital base, Network effect between retailers and shoppers

Risk factors: Structural decline in shopping-catalog/leaflet advertising market, High customer concentration in consolidated Nordic retail sector, Competition from Meta, Google, and TikTok for retailer ad budgets, Consumer app fatigue and privacy regulation (Apple ATT, EU DMA), Small absolute size (~42-50 FTE) limits buffer against customer churn, Dependence on capturing shift from print to digital retailer ad budgets

Workforce by country

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